After the New Deal, the home improvement market moves from the product era to the customer era

Recently, Dr. Qiu Jianwei, a Distinguished Professor of Corporate Strategy and Marketing at the Sino-Foreign Management Research Center of Sun Yat-sen University and "Top Ten Brand Planning Experts in China", was invited to Dongguan to give lectures to entrepreneurs in the home furnishing industry. Qiu Jianwei analyzed the impact of the new real estate policy on the home furnishing industry, and reminded entrepreneurs to treat consumers well and establish the concept of moving from the product era to the customer era.

Qiu Jianwei first compared the current status of the domestic and international home furnishing industries. For example, he said that Germany is handcrafted and consumers like self-service decoration, so many materials are designed to be as easy to install as possible, and they are decorated while living. After a house is bought, it may take 15 years before it is completely renovated. The United Kingdom, Italy, and France are plan consumers. Consumers pay a sum of money and gradually renovate according to the agreed time limit. Japan pays attention to craftsmanship, and the requirements for craftsmanship are almost obsessed. The common points of the above countries are to make after-sales service very fine.

Qiu Jianwei said that in China, due to the lack of industry standards,-> decoration is sometimes good or bad, and judgement is based on some sense of standards.

Qiu Jianwei reminded that after the new real estate policy, this road will not continue. "After the New Deal, the home furnishing market has entered the age of customers from the age of products. Now the most indispensable thing in the market is products, so it is necessary to treat consumers well and help them mature."

Qiu Jianwei said that under this background, the management of building materials companies faced five major changes: from business opportunities to management capabilities, from operating products to operating brands, from operating factories to operating markets, from operating individuals to operating organizations, Change from business entity to business philosophy.

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