Artificial stone cabinet market cultivation neglected

Foreign stone companies have independent and independent capabilities, each of which develops distinctive varieties, communicates with each other, and continuously innovates. The most prominent performance is that multiple production lines between Italian manufacturers can coexist and co-prosper, we do not imitate each other, and only experience exchanges. What they promoted was a healthy competition, while the domestic counterparts had a vicious competition. A company developed the first double-color variety of Chinese fantasy Shaanna, and when this product was launched, it was rapidly chased by the market because of its effective promotion and accurate market positioning. However, many domestic companies immediately rushed similar products to the market and waged a price war, resulting in a rapid decline in prices and confusion in the market.

Here are two parables: First, "Ants are huddled". They are talking about a group of ants who have encountered large fires and quickly huddled up and rolled out of the fire. Although the outside ants sacrificed, most of them survived. The second is "crab legs," which is about a crab seeing good scenery outside and trying to climb ashore. When it came out of one leg, the other crab hooked it hard and dragged it down. These two parables are worth our careful consideration: How should we develop the artificial stone industry? Is it like "ant hugs" or "crab legs"? The development experience of many industries in China tells us that it is impossible for a company to earn profits in the long run by mimicking other people's products. Instead, it should pay attention to researching new varieties and do a good job in market cultivation to further replace imported man-made products. Stone products, to tile, natural stone to market, rely on continuous innovation to enhance the company's competitive advantage.