The past 2008, for the Chinese hardware industry, is undoubtedly a crisis year. Factors such as the appreciation of the renminbi, rising labor costs, and technical barriers to trade have caused the hardware industry to suffer. The ravages of the global financial crisis have tested the survival force of hardware export enterprises: large numbers of enterprises have closed down, and layoffs and production cuts are not uncommon.
In 2008, the ice of the financial crisis did not show any signs of melting. However, the news from the organizing committee of "China International Hardware Exhibition (CIHS Ì09)" was quietly brought to 2009. There is a warmth: "In 2008, the overall form of import and export of hardware products grew steadily and there is still potential."
The annual CIHS, co-sponsored by China Hardware Products Association and Cologne International Hardware Show, has become the main channel for Chinese hardware companies to expand domestic and international trade channels, promote brand image and understand industry market information. Although the "CIHS Ì09" was held in September 2009, the organizing committee has already started the research work before the exhibition, and with some hardware backbone business leaders, China Hardware Association leaders, and senior experts in the industry. In-depth discussion and exchange.
Exports are cold but there are many hot spots. Due to the long-term dependence of China's hardware industry on exports, most export-oriented enterprises are under the pressure of the US subprime mortgage crisis and the harsh overseas environment.
In the investigation, Jin Lixin, deputy secretary-general of China Hardware Products Association, made no remarks: “At present, export-oriented enterprises have encountered the most difficulties, mainly due to changes in exchange rates, market demand and downward adjustment of export tax rebate rate. Especially export tax rebates. The rate is reduced, the tax rebate rate for hand tools, locks and stainless steel products is reduced by 8%, which has a great impact on the export of enterprises. In addition, some export-oriented enterprises in Guangdong and Zhejiang are basically 100% export, but they give up the consequences of domestic sales. When the external economic situation is not good, it is obviously manifested. Taking the lock industry as an example, the sales situation of some export enterprises is very difficult. The order of the Canton Fair has been significantly reduced this year, only 10% in the past. In addition, some enterprises have long neglected in China. The market has established a brand expansion channel, so it is difficult to find a breakthrough in the domestic market in the short term."
"It is also worth noting that the industrial development is not balanced. Taking the stainless steel products industry as an example, compared with the South, the enterprise equipment in China is relatively backward, but the domestic market is relatively perfect, while the South is mainly export-oriented. In the case of resistance, although the current domestic and international steel industry products production and sales prices are upside down, the stainless steel products industry can not achieve profit, indicating that the company's patent capacity is insufficient."
At the same time, the other words of Deputy Secretary-General Jin also let us see the hope of the hardware industry. "At present, the overall operating characteristics of the hardware industry are: the overall cost is rising, the market sales are blocked, the growth rate is generally slowing, and the profits are sharp. The decline, the emergence of differentiation. Although the overall situation is not optimistic, but there are many highlights." Jin Lixin said the highlights mainly refer to the following two situations:
First of all, the development of some medium-sized enterprises with their own brands is very good. Take the tool industry as an example: Ningbo Jiejie, which produces toolboxes and kits, has increased its exports to the United States by 40%. It is understood that the reason why we can achieve such good results in a situation where the environment is not good is because the company can correctly handle the difficulties and respond positively; on the other hand, because the sales channels of the enterprises are more reasonable, The proportion of export sales is balanced, not relying solely on overseas markets; in addition, when exporting, companies are more proactive and use exchange rate to avoid exchange rate risks.
Secondly, although some large-scale enterprises with scale advantages have experienced a decline in profits, overall, production and sales are relatively stable, and they have the strength to survive the crisis.
The growth rate is stable and still has potential. “In the first half of 2008, the import and export of hardware products was generally stable, and the growth was stable.†The relevant person in charge of the CIHS Organizing Committee sent a warmth to the harsh hardware export winter. .
According to customs statistics, the total import and export of hardware products increased by 22.4% in the first three quarters of 2008, with a total value of 29.416 billion US dollars, of which exports increased by 19.41% and imports increased by 35.5%. From the perspective of regional growth in exports, the North American market is relatively stable. The Latin American market has the largest growth rate of 33.1%, followed by the European market by 26.2% and the Asian market by 25.4%.
In terms of exports, construction hardware products were 10.597 billion, an increase of 27.7%. Among them, the silk nail net increased by 129.61%. Although there are factors that increase the tax number, the overall growth is still relatively fast, but the relevant work of anti-dumping should be done well; in the past, the “exporter†tool industry declined significantly, and the large category of exports only grew by 1.28%, but the pliers And wrenches increased by 13.4% and 19.7%, respectively, indicating that these two types of products still have certain advantages in export; daily-use hardware is growing normally, of which lighters increase by 37.82%. The most obvious problem is that the stainless steel products industry has dropped by 14.17%. In addition, the cookware industry has increased by 45.2%, the gas water heaters have increased by 88.39%, and the shower room has increased by 93.1%, which fully demonstrates that the above industries still have large export potential and the overall strength of the range hood industry. Strengthened and increased export strength. â€
In terms of imports, from the perspective of growth, Europe, Asia, and North America are still the main sources of imports, which are reflected in the countries: Japan, Germany, the United States, and South Korea. Among them, construction hardware increased by 54.8%, of which silk nail net increased by 400%, which was mainly driven by the domestic real estate market. It also showed that its domestic market potential was huge; the tools were basically stable, but the performance of gardening tools was outstanding, with a 100% increase, mainly due to The emerging domestic demand has led to the market potential; the growth of cookware is 50%, driven by the upgrade of domestic consumption, the proportion of demand for high-end cookware products has increased; the shower room has increased by 40.9%, showing a trend of entry and exit.
The weakness of hardware exports China is a hardware power, but not a hardware power, because China's hardware products account for only 3% of the international market. As we all know, China has abundant raw material resources and cheap labor, and our products are cheap, but why is the export path so rough?
Among the exhibitors participating in the CIHS exhibition every year, there are a large number of export-oriented enterprises. Through their investigation, it is found that the technology, scale, brand, and after-sales service of the products are the key factors affecting their occupation of overseas markets.
1. Small scale of enterprises and backward technology One of the important reasons why China's hardware industry lags far behind developed countries is that technology is backward. Due to the generally small size of enterprises, there is a lack of technological R&D and independent innovation capabilities. At present, there are more than 50,000 hardware companies in China, and there are only over 100 companies with a scale of over 100 million yuan. At the end of 2008, the CIHS Organizing Committee found that the large-scale enterprises with scale advantages, although the profits of the large-scale enterprises with scale advantages, have declined, but in general, the production and sales are relatively stable, and they have the strength to overcome the crisis. .
Experts explained that the cheap labor force is the advantage of China's hardware industry development, but it is this so-called advantage that makes many companies inert. To meet the processing requirements, they are more willing to rely on increasing labor instead of improving efficiency and production. Equipment level.
Although China's middle and low-end hardware products have a large output, in terms of high-tech products, there is still a big gap compared with foreign countries. Therefore, experts also suggest that China's hardware companies should conduct market research and analysis in a timely manner to understand what customers need. Products, according to customer needs, timely development of new products.
2. Insufficient brand power China's exports of hardware products are blocked, not only the problem of technology content, but more importantly, brand issues.
The products of most hardware export enterprises in China lack brand awareness, and the number of OEM enterprises is huge. This is mainly because the company lacks brand awareness and has limited ability to build brands. Although many export companies have begun to build their own brands after accumulating a certain strength, but the brand reputation is not high, the influence is limited, and still rely on the edge of hard work. At present, in the international arena, there are almost no well-known brands in China's hardware products. Even enterprises like Zhejiang Yongkang, which are well-known in China, have not started the international market.
With the advancement of global economic integration, more and more international famous brands are pouring into China, which further exacerbates the competitiveness of the domestic market. Therefore, in order to survive and grow, hardware companies can only establish a stage of winning by low cost. The advantage of brand competition. If our hardware products can be sold at the same price as foreign brands with their own brands, then it is no longer just a dream to enlarge and strengthen our hardware industry. Through the survey, we also found that in the case of the economic crisis in 2008, the development is still good, those with their own brands.
3. The lack of after-sales service system is different from that of China's hardware companies. Many foreign hardware companies have a special after-sales service system to understand and meet the needs of users, and provide them with perfect after-sales service. This requires hardware companies not only to be familiar with their products. The performance, but also to be familiar with the user's requirements for the processing technology, the relationship with the customer should not be a simple trading relationship.
The relevant person in charge of the CIHS Organizing Committee said that although we have been using the exhibition to make active efforts for enterprises to explore the international market, we found that it is not enough to do a good job in exhibition service. We also need to conduct a large number of investigations on enterprises. Research to improve the function of the exhibition, because only in this way, can we better help enterprises analyze the trend of the international hardware market, understand China's foreign trade support policies, and avoid foreign trade risks, in order to provide a more effective "good prescription" for hardware companies to explore the international market. .
In 2008, the ice of the financial crisis did not show any signs of melting. However, the news from the organizing committee of "China International Hardware Exhibition (CIHS Ì09)" was quietly brought to 2009. There is a warmth: "In 2008, the overall form of import and export of hardware products grew steadily and there is still potential."
The annual CIHS, co-sponsored by China Hardware Products Association and Cologne International Hardware Show, has become the main channel for Chinese hardware companies to expand domestic and international trade channels, promote brand image and understand industry market information. Although the "CIHS Ì09" was held in September 2009, the organizing committee has already started the research work before the exhibition, and with some hardware backbone business leaders, China Hardware Association leaders, and senior experts in the industry. In-depth discussion and exchange.
Exports are cold but there are many hot spots. Due to the long-term dependence of China's hardware industry on exports, most export-oriented enterprises are under the pressure of the US subprime mortgage crisis and the harsh overseas environment.
In the investigation, Jin Lixin, deputy secretary-general of China Hardware Products Association, made no remarks: “At present, export-oriented enterprises have encountered the most difficulties, mainly due to changes in exchange rates, market demand and downward adjustment of export tax rebate rate. Especially export tax rebates. The rate is reduced, the tax rebate rate for hand tools, locks and stainless steel products is reduced by 8%, which has a great impact on the export of enterprises. In addition, some export-oriented enterprises in Guangdong and Zhejiang are basically 100% export, but they give up the consequences of domestic sales. When the external economic situation is not good, it is obviously manifested. Taking the lock industry as an example, the sales situation of some export enterprises is very difficult. The order of the Canton Fair has been significantly reduced this year, only 10% in the past. In addition, some enterprises have long neglected in China. The market has established a brand expansion channel, so it is difficult to find a breakthrough in the domestic market in the short term."
"It is also worth noting that the industrial development is not balanced. Taking the stainless steel products industry as an example, compared with the South, the enterprise equipment in China is relatively backward, but the domestic market is relatively perfect, while the South is mainly export-oriented. In the case of resistance, although the current domestic and international steel industry products production and sales prices are upside down, the stainless steel products industry can not achieve profit, indicating that the company's patent capacity is insufficient."
At the same time, the other words of Deputy Secretary-General Jin also let us see the hope of the hardware industry. "At present, the overall operating characteristics of the hardware industry are: the overall cost is rising, the market sales are blocked, the growth rate is generally slowing, and the profits are sharp. The decline, the emergence of differentiation. Although the overall situation is not optimistic, but there are many highlights." Jin Lixin said the highlights mainly refer to the following two situations:
First of all, the development of some medium-sized enterprises with their own brands is very good. Take the tool industry as an example: Ningbo Jiejie, which produces toolboxes and kits, has increased its exports to the United States by 40%. It is understood that the reason why we can achieve such good results in a situation where the environment is not good is because the company can correctly handle the difficulties and respond positively; on the other hand, because the sales channels of the enterprises are more reasonable, The proportion of export sales is balanced, not relying solely on overseas markets; in addition, when exporting, companies are more proactive and use exchange rate to avoid exchange rate risks.
Secondly, although some large-scale enterprises with scale advantages have experienced a decline in profits, overall, production and sales are relatively stable, and they have the strength to survive the crisis.
The growth rate is stable and still has potential. “In the first half of 2008, the import and export of hardware products was generally stable, and the growth was stable.†The relevant person in charge of the CIHS Organizing Committee sent a warmth to the harsh hardware export winter. .
According to customs statistics, the total import and export of hardware products increased by 22.4% in the first three quarters of 2008, with a total value of 29.416 billion US dollars, of which exports increased by 19.41% and imports increased by 35.5%. From the perspective of regional growth in exports, the North American market is relatively stable. The Latin American market has the largest growth rate of 33.1%, followed by the European market by 26.2% and the Asian market by 25.4%.
In terms of exports, construction hardware products were 10.597 billion, an increase of 27.7%. Among them, the silk nail net increased by 129.61%. Although there are factors that increase the tax number, the overall growth is still relatively fast, but the relevant work of anti-dumping should be done well; in the past, the “exporter†tool industry declined significantly, and the large category of exports only grew by 1.28%, but the pliers And wrenches increased by 13.4% and 19.7%, respectively, indicating that these two types of products still have certain advantages in export; daily-use hardware is growing normally, of which lighters increase by 37.82%. The most obvious problem is that the stainless steel products industry has dropped by 14.17%. In addition, the cookware industry has increased by 45.2%, the gas water heaters have increased by 88.39%, and the shower room has increased by 93.1%, which fully demonstrates that the above industries still have large export potential and the overall strength of the range hood industry. Strengthened and increased export strength. â€
In terms of imports, from the perspective of growth, Europe, Asia, and North America are still the main sources of imports, which are reflected in the countries: Japan, Germany, the United States, and South Korea. Among them, construction hardware increased by 54.8%, of which silk nail net increased by 400%, which was mainly driven by the domestic real estate market. It also showed that its domestic market potential was huge; the tools were basically stable, but the performance of gardening tools was outstanding, with a 100% increase, mainly due to The emerging domestic demand has led to the market potential; the growth of cookware is 50%, driven by the upgrade of domestic consumption, the proportion of demand for high-end cookware products has increased; the shower room has increased by 40.9%, showing a trend of entry and exit.
The weakness of hardware exports China is a hardware power, but not a hardware power, because China's hardware products account for only 3% of the international market. As we all know, China has abundant raw material resources and cheap labor, and our products are cheap, but why is the export path so rough?
Among the exhibitors participating in the CIHS exhibition every year, there are a large number of export-oriented enterprises. Through their investigation, it is found that the technology, scale, brand, and after-sales service of the products are the key factors affecting their occupation of overseas markets.
1. Small scale of enterprises and backward technology One of the important reasons why China's hardware industry lags far behind developed countries is that technology is backward. Due to the generally small size of enterprises, there is a lack of technological R&D and independent innovation capabilities. At present, there are more than 50,000 hardware companies in China, and there are only over 100 companies with a scale of over 100 million yuan. At the end of 2008, the CIHS Organizing Committee found that the large-scale enterprises with scale advantages, although the profits of the large-scale enterprises with scale advantages, have declined, but in general, the production and sales are relatively stable, and they have the strength to overcome the crisis. .
Experts explained that the cheap labor force is the advantage of China's hardware industry development, but it is this so-called advantage that makes many companies inert. To meet the processing requirements, they are more willing to rely on increasing labor instead of improving efficiency and production. Equipment level.
Although China's middle and low-end hardware products have a large output, in terms of high-tech products, there is still a big gap compared with foreign countries. Therefore, experts also suggest that China's hardware companies should conduct market research and analysis in a timely manner to understand what customers need. Products, according to customer needs, timely development of new products.
2. Insufficient brand power China's exports of hardware products are blocked, not only the problem of technology content, but more importantly, brand issues.
The products of most hardware export enterprises in China lack brand awareness, and the number of OEM enterprises is huge. This is mainly because the company lacks brand awareness and has limited ability to build brands. Although many export companies have begun to build their own brands after accumulating a certain strength, but the brand reputation is not high, the influence is limited, and still rely on the edge of hard work. At present, in the international arena, there are almost no well-known brands in China's hardware products. Even enterprises like Zhejiang Yongkang, which are well-known in China, have not started the international market.
With the advancement of global economic integration, more and more international famous brands are pouring into China, which further exacerbates the competitiveness of the domestic market. Therefore, in order to survive and grow, hardware companies can only establish a stage of winning by low cost. The advantage of brand competition. If our hardware products can be sold at the same price as foreign brands with their own brands, then it is no longer just a dream to enlarge and strengthen our hardware industry. Through the survey, we also found that in the case of the economic crisis in 2008, the development is still good, those with their own brands.
3. The lack of after-sales service system is different from that of China's hardware companies. Many foreign hardware companies have a special after-sales service system to understand and meet the needs of users, and provide them with perfect after-sales service. This requires hardware companies not only to be familiar with their products. The performance, but also to be familiar with the user's requirements for the processing technology, the relationship with the customer should not be a simple trading relationship.
The relevant person in charge of the CIHS Organizing Committee said that although we have been using the exhibition to make active efforts for enterprises to explore the international market, we found that it is not enough to do a good job in exhibition service. We also need to conduct a large number of investigations on enterprises. Research to improve the function of the exhibition, because only in this way, can we better help enterprises analyze the trend of the international hardware market, understand China's foreign trade support policies, and avoid foreign trade risks, in order to provide a more effective "good prescription" for hardware companies to explore the international market. .
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