Sales of building materials and furniture stores also rose sharply in October. According to data released by the China Building Materials Circulation Association, sales of building materials and furniture stores above the national scale in October were 142 billion yuan, a substantial increase of 20.28% from the previous month. However, cumulative sales from January to October were 1039.1 billion yuan, a year-on-year decrease of 4.6%.
The reason is that Qin Zhanxue said that October is the traditional peak season and the peak of BHI every year. Various merchants seize the last strong sales season to vigorously promote sales, but the main reason for the sharp increase in BHI is that some real estate developers publicize the first quarter of next year There may be a sudden rise, which suddenly released some real estate "just in need", causing some swing home buyers to rush into the market, lest the price increase, which promoted the rise of commodity housing prices.
In October, BHI rose sharply, and the industry showed a recovery trend. However, Qin Zhanxue reminded: "The industry still needs to be vigilant about the excessive increase in BHI in October, and whether it will overdraft the purchasing power and popularity of the next few months. This also needs to be observed. Merchants and stores need to prepare a response plan. In short, building materials The cold snap in the furniture industry is not over yet. "
With the sales performance picking up, some Sichuan Chengdu furniture franchisees have re-established confidence and accelerated the pace of expansion. It is understood that the domestic furniture giants such as Actual House and Red Star Macalline have recently announced ambitious store opening plans.
Some industry insiders have found that in this round of expansion, these companies have accelerated their penetration beyond the first-tier cities, penetrated into the second- and third-tier cities, and tried to seize more market opportunities. At present, with the deepening of the construction of national affordable housing, second and third tier cities are receiving more attention and attention from enterprises.
The overall recovery of the market finally let the store breathe a sigh of relief. But how long can this "warm current" last? Some industry sources said that this vigorous promotion of Golden Week will continue after the holiday. Many consumers who have not had the time to buy furniture during Golden Week still have the opportunity to enjoy discounts. If the store can always maintain such active marketing, even if the property market is not strong, the store furniture sales still have a certain survival space, and the consumer purchasing power that is just needed is still not to be underestimated.
Although there has been a wave of store withdrawals in Beijing and other places not long ago, traditional Sichuan furniture franchise stores still have unique advantages over furniture e-commerce, such as perfect services and fast logistics. An industry insider said: "The focus of the store is to provide services, improve design, and improve product services for different consumer taste groups and different age levels. The products of the store are also advantageous." The golden week market recovery just past is a strong proof of the huge potential of traditional physical stores. As long as they are good at exploring and innovating, they have unlimited development space.
In fact, no matter for the traditional furniture industry or the furniture e-commerce industry, in the final analysis, only by satisfying more consumers' needs and providing good services can we truly win the hearts of consumers, and the development of enterprises will continue to flourish.
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