Affected by a series of factors such as increased regulation of the property market in 2011, credit tightening, and rising prices, the downstream furniture market is also facing a serious crisis of survival. In order to change the living conditions, the home-based dealers headed by Beijing, drawing on the successful experience of replacing old appliances with electric appliances, proposed the concept of furniture trade-in and achieved good results. In the equally rigorous Dongguan home market, some home furnishing dealers have sniffed business opportunities and have carried out furniture trade-in activities. However, the outlook for most trade-offs for furniture trade-in is unclear and onlookers. Onlookers: the old furniture reuse value is low and the curious about the furniture trade-in. Recently, the reporter visited several shops in Dongguan Fantasia International Home Plaza (formerly Fuying Home Center). Among them, Xiaofeng, a sales consultant of the dynasty furniture store, told reporters that the store has not adopted the strategy of replacing the old ones, mainly because the market has been sluggish this year. Sometimes there is no guest in the store for a few days, and the old furniture recycling It is necessary to increase the cost, furniture trade-in is currently difficult to implement in the store, unless the manufacturer has this support. When the reporter asked if there were other businesses in the mall to adopt this method, Xiaofeng said that there were, but few, and the old furniture that was recycled was digested by the manufacturers. In the Fantasia International Home Furnishing Plaza, there are two shopkeepers, Li Jie told reporters that old furniture, especially some wooden furniture, not only takes up a lot of space, is inconvenient to store, and the value of recycling is very low. Some basics can be used as garbage. Throw it away. “Furniture trade-in is much more difficult to implement than old-fashioned appliances. The main problem is that the old furniture storage problem of recycling is not easy to solve.†Yang Manjian, the operation manager of Fantasia International Home Plaza, told reporters that the home shopping mall and the electrical city are different, so take Suning. For Gome, they have special large warehouses to store goods, which can effectively solve the problem of recycling old electrical appliances. However, there are only simple stores in the home shopping malls, there is no special warehouse. If dealers implement old-for-new, they must rent another warehouse. Store old furniture, which in turn increases operating costs. Because of this, home dealers are mostly onlookers. Implementers: It can stimulate the current home market to trade in furniture, although most home dealers are still onlookers, but some businesses have launched this business. Among them, Manager Liu of Wanhui District of Guanghui Furniture City told reporters that he believes that furniture can be completely replaced in Wanguan. Guanghui Furniture has launched this activity in the advertising campaign of the 19th anniversary of this year. Manager Liu said that in the process of exchange, it can be divided into two aspects: one is mahogany furniture, the two sides of the transaction first talk about the purchase price, the purchased mahogany furniture can be used for storage; the other is office desk, office chair This is more suitable for some enterprises that are gradually growing. Some small enterprises, office supplies that are set up at the beginning are relatively simple and practical, and when the scale of the enterprise is expanded, their office chairs will be upgraded accordingly. It is possible to exchange a number of new office supplies with the previous tables and chairs, which not only can satisfy the pursuit of furniture trends by many potential customers, but also stimulate the current home market. "At present, the market reaction is not bad." Manager Liu said. In addition, Chen Yongqian, the manager of Meixin Home Promotion, also said that some merchants in Meixin Mall also proposed the idea and plan of replacing the furniture with the old one. In fact, the old-fashioned furniture replacement scheme can still be tried, especially in the current situation that the home market is not prosperous, and it is possible to inspire some customers to carry out secondary renovation and tap the customer market through the way of furniture trade-in. Consumers: If recycling is to consider the trade-in of old-for-new furniture, it will be a good choice for some consumers, although they hold different attitudes. Ms. Zhu, who lives in the Xiaqiao Fruit Wholesale Market, told the reporter that although the furniture in the house is a bit old, it is emotional, and she can't bear to throw it away. If the merchant recycles these old furniture, she will consider adding some new furniture. In addition, Mr. Wang, who lives in Hong Kong Street in Dongcheng, also told reporters that if the business can recycle old furniture, this actually helped them solve the thorny problem of handling old furniture, and also removed some obstacles for them to upgrade their furniture. On a certain level, it will play a certain role in promoting the development of the home industry.
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