Internet of Things Creates "Smart Business"

A new concept of “Smart Business” emerged on the market. It is a new generation of information technology based on the Internet of Things. It not only helps companies focus on internal operational processes, but also helps companies to increase their understanding of customers' externalities...

For the vast number of users of shopping malls, supermarkets, and chain stores/organizations, with the rapid development of stores, the scale of operations and the number of stores have continued to expand, and management of each chain has become increasingly difficult for managers and owners. For the day-to-day operation and management of stores, security management of personnel and property, and alarm management after work, how to adopt effective methods to form unified and systematic management will be an urgent problem to be solved.

In recent years, the retail industry has emerged with a new concept of “smart business”. It is a new generation of information technology based on the Internet of Things. It not only helps companies focus on the internal operations process, but also helps companies to increase their understanding of customers' externalities, such as store traffic statistics, customer characteristics analysis (age, gender, etc.), purchase behavior, purchase of walking routes, time spent in stores, and Purchase conversion rates and many other data. After a certain amount of data is collected, quantitative and qualitative analysis can also be carried out to help companies easily grasp the dynamic changes of operations and timely adjust sales plans in the form of reports and reports.

According to reports, foreign brands represented by Apple, LV, Gucci, Wal-Mart, and Jenoshima have used similar systems in their stores several years ago to analyze customer flow, customer characteristics, etc., and respond to customer demand changes in a timely manner. Grasp the market opportunities.

As a shopping mall, such as a battlefield, whoever first seizes the initiative, whoever wins business opportunities. Some people in the industry believe that it takes a while for the concept to be put into use. With the increase in customer awareness of local brands in China, the “smart business” team will become increasingly large.