On the morning of August 10, at a relatively large furniture mall in Jinan, consumer Ms. Zhu bought a sofa set at a price of 11,000 yuan for 6,380 yuan, with a discount of 5.8. After payment, she said that the price might be higher: it took her less than half an hour to cut the price, and the merchant dropped all the way from the initial 15% discount to 5.8%. If you cut it again, you might get 5.5. Discount, 50% off or greater discount.
The price of furniture, especially solid wood furniture, is unremarkable. It is the feeling of many consumers. Some brands' furniture can be sold at a discount of 50% or 60%, which is even more confusing. Recently, the reporter saw in the furniture markets such as Ginza Home Furnishing, Fuya Home Furnishing and East Asia Venus Home Furnishing on the North Park Avenue of the provincial city that most brands are discounted except for a few relatively famous furniture brands that do not have discounts or discounts. It is quite common to ask for the price for the first time and get a 30% or 25% discount. A furniture market that rarely has discounts in the past. Recently, it has also launched activities of over 1,000 yuan to send 200 yuan in cash to promote sales in a specific time period, which is equivalent to 20% off the entire audience.
In the interview, the reporter learned that grasping the bottom line of discounted and promotional prices is an almost impossible task for an average consumer. For so-called promotional furniture, even discounts on the price tag Not a difficult task. At a stall in the East Asian Venus Home Furnishing Market, a set of one-table, four-chair restaurant furniture posted a large promotional price tag, with a price of 1,650 yuan, but consumers can trade for 1,400 yuan as long as the price is a little more, and they can also Plus a gift table mat.
The chaos in furniture market prices reflects a market order and a reflection of market competition. The reporter learned that at present, there are nearly 20 furniture markets with relatively large provincial capitals, which are mostly operated in the form of a rental system. It is difficult to count various large and small furniture brands in the store. On the second floor of a home furnishing market on Beiyuan Street, a dealer of a Beijing-based brand of solid wood furniture revealed that her shop rent was 30,000 yuan per month, which means that on average, you must earn 1,000 yuan per day to the mall to ensure that it can continue to operate. In the pricing, we must first consider maintaining the store and making a profit. She said that now there are more furniture malls and more brands. If you do n’t sell others, you can sell them. In addition, this year ’s market situation is very bad, and discounts are normal. Especially for low-end and middle-end furniture, discounts are even greater. "Look at people's bids, look at time's bids. Weekends are more, the price is higher," she said, pointing to a wardrobe with a width of 2.8 meters. 3300 (RMB), it can be lower. "
In addition, at the same time as the price is chaotic, the chaos in the furniture materials is even bigger for consumers, and the furniture industry standards are mostly technical standards, which are difficult for ordinary consumers to grasp. As far as solid wood furniture is concerned, there are many types of 100% pure solid wood, solid wood veneer, solid wood frame, etc., plus some imitation solid wood furniture, which kind of furniture is used? The wood can only be introduced by the promotion staff or fumbled by yourself.
The price of furniture, especially solid wood furniture, is unremarkable. It is the feeling of many consumers. Some brands' furniture can be sold at a discount of 50% or 60%, which is even more confusing. Recently, the reporter saw in the furniture markets such as Ginza Home Furnishing, Fuya Home Furnishing and East Asia Venus Home Furnishing on the North Park Avenue of the provincial city that most brands are discounted except for a few relatively famous furniture brands that do not have discounts or discounts. It is quite common to ask for the price for the first time and get a 30% or 25% discount. A furniture market that rarely has discounts in the past. Recently, it has also launched activities of over 1,000 yuan to send 200 yuan in cash to promote sales in a specific time period, which is equivalent to 20% off the entire audience.
In the interview, the reporter learned that grasping the bottom line of discounted and promotional prices is an almost impossible task for an average consumer. For so-called promotional furniture, even discounts on the price tag Not a difficult task. At a stall in the East Asian Venus Home Furnishing Market, a set of one-table, four-chair restaurant furniture posted a large promotional price tag, with a price of 1,650 yuan, but consumers can trade for 1,400 yuan as long as the price is a little more, and they can also Plus a gift table mat.
The chaos in furniture market prices reflects a market order and a reflection of market competition. The reporter learned that at present, there are nearly 20 furniture markets with relatively large provincial capitals, which are mostly operated in the form of a rental system. It is difficult to count various large and small furniture brands in the store. On the second floor of a home furnishing market on Beiyuan Street, a dealer of a Beijing-based brand of solid wood furniture revealed that her shop rent was 30,000 yuan per month, which means that on average, you must earn 1,000 yuan per day to the mall to ensure that it can continue to operate. In the pricing, we must first consider maintaining the store and making a profit. She said that now there are more furniture malls and more brands. If you do n’t sell others, you can sell them. In addition, this year ’s market situation is very bad, and discounts are normal. Especially for low-end and middle-end furniture, discounts are even greater. "Look at people's bids, look at time's bids. Weekends are more, the price is higher," she said, pointing to a wardrobe with a width of 2.8 meters. 3300 (RMB), it can be lower. "
In addition, at the same time as the price is chaotic, the chaos in the furniture materials is even bigger for consumers, and the furniture industry standards are mostly technical standards, which are difficult for ordinary consumers to grasp. As far as solid wood furniture is concerned, there are many types of 100% pure solid wood, solid wood veneer, solid wood frame, etc., plus some imitation solid wood furniture, which kind of furniture is used? The wood can only be introduced by the promotion staff or fumbled by yourself.
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