There is a huge demand for trade-in
Recently, the Municipal Commerce Commission said at the 2012 Beijing Municipal Commission of Commerce work meeting that after the home appliance trade-in work ended at the end of last year, this year it will explore the trade-in work of the furniture industry . The relevant person in charge of the Service and Trade Office of the Municipal Commission of Commerce said that the work is currently in the stage of in-depth research and will be piloted in some regions this year. As soon as this news came out, it immediately triggered many discussions: because this market is not only attractive, but also has many problems.
For more than 10 years, with the acceleration of urbanization and the development of the real estate industry, furniture sales in the Beijing market have been on the rise. Especially in the past three years, the second climax of decoration has come, and furniture sales have grown rapidly. Yesterday, the reporter learned from Yu Xiusu, the president of the Beijing Furniture Industry Association, that the average growth rate of furniture in recent years has been 20% to 25%. Even if it is affected by the regulation of real estate, the growth rate of furniture sales in the Beijing market in 2011 was also 15 %, Reaching 28 billion yuan.
"Furniture replacement has become the norm, it is imperative to replace old furniture with new ones," Yu Xiusu said. And the market has verified this statement from another level. Last year, there was an actual home and Red Star Macalline tried to launch a furniture brand trade-in activity, and they all received good feedback-not only a few days of sales broke ten million, the storeroom was quickly used by old furniture Fill up; the event is over, and someone calls every day for consultation ... It shows how consumers are eager for someone to help dispose of the old furniture at home.
Insufficient personal handling capacity
Some people may say that if you do n’t want to sell it or throw it away! In fact, old furniture is bulky, dismantling requires technology, transportation requires vehicles, and storage requires more space. If no one is willing to recycle, you ca n’t throw it on the street?
The reporter interviewed a number of consumers. Many consumers have had problems in dealing with old furniture, and these problems are concentrated on the treatment of old furniture that cannot be re-sold or reused. According to a survey by this newspaper, 21.4% of readers choose to “throw away†old furniture directly, but it is also difficult to “throw awayâ€: 13.7% of readers encounter “furniture is too large, and the community does not allow it to be thrown awayâ€. Of readers "wanted to throw away, but shipping costs are too high." Another 13.0% of readers want to sell to recyclers, but "furniture is too old, and waste recyclers are unwilling to come home for recycling" ... Ms. Li, who lives in Fengtai, said that her old leather sofas can be replaced with new ones. No, give it to a hawker who recycles, and I will charge a shipping fee of 30 yuan. It ’s not cost-effective but there is no way. It ’s too big and too heavy. I do n’t know where to throw it even if I can handle it. â€
Compared with other items in the home, furniture is the largest in size and relatively high in value. Accompanying this is that the storage and transportation costs of furniture are also significantly higher. The reporter found in the interview that this is an important reason why consumers and second-hand merchants are not too cold about recycling old furniture. For ordinary citizens, the furniture is bulky and cannot be sent directly to the second-hand market for sale. They can only wait for the recycler to come to the door. Considering the inconvenience of transportation and the high freight cost, many times they can only let the recycler buy at a low price. The survey shows that 19.1% of readers believe that "recyclers' bids are too low." In addition, furniture cannot be thrown directly into the community, and cannot be disassembled or moved out. Some citizens can only pay for the old furniture to be “disposaledâ€.
For the recycler, the price of the second sale of old furniture is not very high. The handling and transportation costs of big furniture are very high. A car can't install a few pieces. It needs careful calculation to ensure that the business is not at a loss. Therefore, people often encounter "refusal" when selling furniture. The number of furniture is small and the distance is far, so people simply do not come. "The things are not in good condition, the volume is too large, we don't accept it!" Xiao Zhang, an individual recycler, said, "It's just that, it took a long time to work, and it's not a loss to sell it!"
In the survey, 77% of the readers want to participate in the trade-in activities of furniture, and 21.3% of the readers said that "as long as it is free of charge, it is willing to participate without giving money". A further 67.2% of readers expressed "concern about the recycling of old furniture".
Recycling company hardly sees benefits
What is the attitude of recycling companies with a certain scale or government support?
The staff of the 12345 hotline of the Beijing Non-emergency Rescue Service Center told reporters that they can contact the "Beijing Waste and Used Goods Network" after several inquiries. The staff of the website asked about the condition of the furniture and heard that there was a defect, indicating that it cannot be recycled. The reporter also asked a number of recycling companies. I heard that furniture can no longer be used, and most of them are panel furniture. No company said that it can be recycled.
Yu Qing, deputy general manager of Beijing Renewable Resources Development Co., Ltd., told reporters that when recycling waste furniture, they only recycle two types of furniture: one is in good condition and can be sent to the second-hand market for circulation; Furniture is generally only recycled solid wood furniture. "Solid wood furniture can be sent to some small furniture factories to change the shape of solid wood plates to make furniture." And those broken panel furniture, because no manufacturer is willing to accept it, can only be used as fuel. The price is extremely low, so it is basically not recycled.
The reporter and Chen Liang, director of the company's scrap business department, visited the warehouse where old furniture was stored in a store. Most of the library is panel furniture, there are only a few that can be used directly, and the rest are mattresses and sofas . Seeing Manku's "old, weak and sick", Chen Liang was disappointed. He said that most of these furniture can only be burned when the wood is cut, and the economic benefit is extremely low. "Even when it's chopping wood, a lot of them are still unqualified. Only those large-scale factories can make fuel for the MDF coated with glue." Chen Gang calculated a report for the reporter. It costs 1,000 yuan to recycle such furniture, which company is at a loss, so it is reasonable to not accept it. "
Business practices encounter bottlenecks
It is precisely after seeing the above-mentioned demand that some large furniture stores have launched the "trade-in" campaign, hoping to help the public solve some practical problems while driving sales. However, they quickly encountered a bottleneck: the old furniture received was not only difficult to handle, but also had to have a new system and a lot of financial support in order not to become an "environmental killer."
Actually, the home launched a subsidy method of “recycling old furniture and cashing back 5% of the turnover of new productsâ€. Although sales have soared, the difficulties are beyond imagination. The store originally envisaged that if the amount of recycling is large, a second-hand furniture trading market can be opened to let the old furniture play its waste heat. However, most of the recycled furniture is in a dilapidated state and cannot be sold again. Seeing that the warehouse is quickly filled, the relevant person in charge can only take care of himself, and ask someone to help clear these "garbage" for free ...
At the end of last year, Jimei Home Furnishing Co., Ltd. adopted a model of cooperating with second-hand merchants to estimate the value of old furniture, and then issued a voucher at a price three times that of consumers. Facts have proved that this initiative is quite popular, but the money posted in the store is also quite large. Shen Yaojun, vice president of Jimei, admitted that the logistics and storage costs are quite high, and the furniture that can no longer be circulated is actually solid waste. "We are responsible for garbage disposal and shipping costs, and we have also set up special departments to buy trucks, equip drivers, recruit workers ... A whole new support system, the cost we bear at least 10 million yuan a year!
The difficulties experienced by the two companies are obviously also inevitable problems in the future implementation of the "furniture for new" policy in Beijing. The relevant person in charge of the Beijing Municipal Commission of Commerce said in an interview with the media that the replacement of old furniture with furniture may continue the policy idea of ​​home appliances, uniting several large-scale furniture retail stores and using several types of common furniture as old-to-new products, according to the percentage of new product turnover Subsidize and set an upper limit.
Industry insiders believe that the method of direct subsidies can stimulate consumption and boost the economy, but if the recovered furniture cannot be sold for a second time, how can it be successfully processed harmlessly? In addition, the old furniture after classification, whether it is shipped to the second-hand market or reprocessing enterprises, must have a rapid response system. This requires government guidance and vigorous support.
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