"Unique store route design, like a maze, many consumers are not mindful to follow others, and the warm layout and eye-catching price tags, it is easy to make consumers impulsive shopping." Marketing industry analysts analyzed.
The marketing industry's strategy of "lost economics" is very painful at first, but the pleasure of buying something will be several times that of the planned shopping, that is, getting lost, procrastinating, and being happier. However, some consumers said that when they could not find what they wanted to buy or could not find an exit, they looked at the dazzling items and the path of the maze. The air in the store was not very good, and they felt very irritable. Lacking.
It is understood that foreign countries are quite mature in "maze marketing", and even convenience stores are not a place to enter and exit, and consumers need to circle around the store. For example, the entry and exit of a convenience store are not the same location, and consumers need to go around in the store; the mall uses a "bone-shaped" appearance, and the big two ends invite famous brands to settle in, and the middle bar is a less famous brand Or sundries and so on.
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