LED bulbs entered the Warring States era, a field cut throat warfare appeared one after another, in addition to spelling price and quality, the access card is even more fierce, Delta said that this year's market share will surpass Yiguang Electronics, leap to Taiwan brand leader.
The price of electricity has risen, driving the sales of LED bulbs to increase. Taiwan’s two privately-owned brands, Delta Electronics and Everlight Electronics, have been rushing to become Taiwan’s brothers. Before May, Yiguang’s market share was 60%. Brand, but there is news that Delta has led the billions of light in the recent more than a month, grabbing the leader.
Jiang Wenxing, director of Delta's solid-state lighting division, said that LED lighting in the Taiwan channel market will be 10 times larger this year, and the second quarter is expected to increase by three to four times. The channel cooperation will be expanded in the second half of the year.
Zheng Chonghua, chairman of Delta Electronics, said that Delta has 40 years of experience in power supply and heat dissipation, and has an advantage in the quality of LED lighting products. In Delta, things are not good enough, not mature enough, I am not Allowed to sell. Delta must make a good reputation with real power.
Jiang Wenxing said that everyone will do the lights, but there are very few manufacturers that can really provide good lights. Nowadays, the well-known brands in the market, including the number of lumens, electromagnetic waves (EMI) and color rendering, are indeed inconsistent. Less, in mid-June, the Japanese Consumer Agency required 12 LED lighting manufacturers to be removed.
Delta is branded with “delta†Delta in Taiwan, and Zhongda is branded in the mainland. Jiang Wenxing said that Taiwan has launched 6W (Watt), 12W full-week and half-week products, and the product line is complete. City (COSTCO), Tellus House (B&Q), about 300 to 500 traditional water and electricity companies and construction engineering companies, all bought Delta products.
Jiang Wenxing said that in the past month, the PK battles in major supermarkets have gradually won the competition. In the second half of the year, they have confidence to surpass other competitors and win the first place in Taiwan. He stressed that to be the best in the world, the main key is quality.
Of course, Yiguang is not a fuel-efficient lamp. In order to sell its own brand, it has a good reputation. Yiguang has found a famous speaker, Wu Nianzhen, and specially invited the orange fruit to design a desk lamp to create a young image for the company's products.
In the path is even more surprising, Yiguang took the lead in the industry to sell light bulbs, and it was a hit. It was created at a price of 299 yuan, and 100,000 LED bulbs in 2 days were swept away.
From the LED packaging component factory, Everlight Electronics has entered the LED lighting own brand market, and in Taiwan, "EVERLIGHT" hit "Taiwan's first brand", and on the 10th officially started the electricity price adjustment, Yiguang with a 299 yuan hit The promotion war, the popularity quickly opened, and the sales price in the convenience store has now risen to 349 yuan.
In the face of competitors' enthusiasm, the Korean factory took the lead in killing the price. Ye Weifu, the chairman of Everlight Electronics, said that Taiwanese manufacturers could not shrink and were not afraid. The products should be popularized. The most important thing is to build in the channel. In a place very close to home, you can buy LED bulbs instead of going to a special channel.
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