The interpretation of furniture transformation and its impact on the 2010 bathroom

But looking at the development of the home furnishing industry and seeing the development of the sanitary ware industry, whether it is a sanitary product or a sanitary ware enterprise, there is a good breakthrough. In 2009, the Chinese home furnishing industry experienced a lot of experience and matured during the crisis, a drama of survival and death, development and shrink Fully launched in 2009. In the face of market adjustments, is it the initiative to seek change or adhere to the rules? Is it to stick to the territory or to expand comprehensively? Is it to choose marketing innovation, or to fight the price war? At the end of the year and the beginning of the year, the voting results of more than 20,000 netizens in the home media An annual inventory of the Chinese home furnishing industry was carried out, which summarized and predicted the Chinese sanitary ware market: the current price-performance ratio, water saving, and intelligence have become the focus of consumer sanitary ware consumption, and pointed out that this trend in the future sanitary ware consumer market will be increasingly Exacerbated. The inventory pointed out that Kohler, TOTO and Yigao are the leaders in the field of water saving and Yigao's efforts and achievements in the field of water saving and intelligence. And the survey concluded that this type of product is especially popular in the terminal.

From the year-end inventory of the home furnishing industry in 2009 and the roots of Kohler, TOTO, Yigao and other brands' best-selling at the terminal, it can be basically predicted that the bathroom renovation and consumption trends in 2010 will mainly show the following characteristics:

1. Cost performance is still the main factor considered by consumers

According to the netizen poll results published online, the price / performance ratio is still the focus of consumers ’attention, and the product price will still be regarded as an important factor for consumers to purchase. From this, it can also be foreseen that the price war of the entire sanitary ware market will continue. , And will intensify. Hot sales, group purchases, and innovative promotions are a lively example. The secret to its success is actually only one-strong brand influence and the lowest discount in history, when low prices will gather scattered consumer demand When they come together, they also burst into amazing energy. Kohler sanitary ware tour nationwide, creative sales have repeatedly achieved good sales in the breakthrough, Fuzhou Yigao signed two million in two days, Changchun Yigao signed one million in one day, Wuxi Yigao signed two million in one day, Dalian Yi Signing over one million a day and so on is a good presentation and proof.

2. Water-saving and environmentally friendly products will be the main theme

Water saving and environmental protection is a hot topic in the field of decoration. It includes two levels of meaning: water conservation and safety and environmental protection. The ever-increasing water fee has made people start to examine their own lifestyles. As a large water user, the bathroom is naturally the focus of attention. The fundamental point of water saving in the bathroom is to choose real water-saving products during the decoration stage to block waste. source. Among the 24 brands and 65 brands of water-saving toilets that were randomly sampled by China Consumer Association, TOTO and Yigao ranked top in price / performance ratio, especially as a rising brand of domestic brands, Yigao products keep pace with the times and adapt to consumption The consumer's consumption trend has caused great repercussions from consumers in the end market, and it has been famous for a long time and has repeatedly achieved good sales results.

3. Intelligentization is a trend

Intelligentization has become a new trend in the development of sanitary ware trends. It is not difficult to see from this year's international and domestic sanitary ware exhibitions that the proportion of smart sanitary products, especially smart toilets, cannot be underestimated. With the improvement of the quality of life requirements, a variety of smart products are beginning to appear in our lives, and smart sanitary ware is no exception. It is not difficult to see that the TOTO 'Washley' series and Yigao 'Ruijie' series on the market are popular among ordinary consumers. Smart sanitary ware has entered the family of ordinary working-class people, integrating multi-function, personalization and humanity. Smart toilets, creating a new type of high-quality life, will certainly be favored by consumers, and also enhance the value of bathroom products.