The overall home industry into the development of hot spots

There are two types of operators who can provide customized products in the wooden door market in Shanxi: workshop-style door and window shops and wooden door manufacturing enterprises that specialize in engineering. Workshop-style doors and windows shop generally exists in the form of a husband and wife shop, the annual profit of about 30,000 to 50,000 yuan; wooden door manufacturing companies rely on the annual profits of engineering projects are generally between 30 to 1 million yuan. As a whole, 95% of Shanxi's customized wooden doors are occupied by workshop-style door and window shops. This makes the Shanxi door and window industry clutter.

Under the pressure of consumer bargaining, the prices of products produced by workshop-style door and window shops are getting lower and lower. In order to ensure profits, they need lower-cost raw materials, and material manufacturers continue to reduce the cost of materials in order to meet the needs of workshop-style door and window shops. . As a result, the price of customized products in the market for doors and windows in Shanxi dropped further and lower-quality products became more and more.

In order to change the status quo, some formal wooden door production companies have invested a lot of financial and material resources in the overall household products in order to increase the added value of products and increase profits in order to get rid of industry difficulties. In recent years, the trend of integration of household consumption has become increasingly apparent. Therefore, the concept of “one-stop service” marketing came into being. Many door companies began to focus on overall benefits, extend their product lines, and gradually expand into multiple categories or homes. The reason why the whole home is tempting is its ideal market prospects. Last year, the sales of European cabinets maintained steady growth, but sales of their new products, the wardrobe, exceeded the 50% increase. Shang Pinzhai has launched home furnishings for 7 years, and now it has more than 400 stores nationwide. Among them, there are only 14 in Guangzhou.

With the market continuing to slump, some companies have seen significant sales growth due to the launch of overall home products. It can be predicted that the overall home will become a development direction of the home industry. For enterprises, the overall home sales increase sales and increase profits, which is beneficial to the long-term development of the company. For dealers, the overall home model increases the product range and expands profitability; for consumers, the overall home Can save a lot of time and effort.

However, in this round of trend toward overall home development, some people still maintain calm. Sophia, which ranks among the best in the custom closet industry, is still firmly attached to the wardrobe industry. According to the person in charge of its marketing department, “In fact, Sofia had also tried diversified development in the past year. The Bond cabinets and the Ivano floor were all brothers of Sofia. But now the Bond cabinets have changed hands, and Ivano The floor has also become an independent operating company because the owner of Sophia believes that it may be better to focus on doing one thing.” And TATA wooden doors are still focusing on the door in the e-commerce model.

It is very appropriate for the wooden door companies to expand to the overall household direction. Because the wooden door companies use existing original production equipment, it is relatively easy to develop wood products such as staircases, wardrobes, cabinets, and floors. There are many successful cases in the diversified development of wooden doors. However, the wooden door companies still need to be cautious in converting their products, and must continue to expand on the basis of doing deep and specialized products, so as to allow enterprises to obtain greater living space.