Yesterday morning, Foshan began a heavy rain. However, heavy downpours did not stop more than 60 building materials companies from attending the Qatar recommendation meetings in Iraq. The traditional market has been sluggish. Emerging markets have become cakes snatched by building materials companies in Foshan. However, the stability of the situation has become a factor for companies to enter.
Building materials companies take aim at emerging markets. Despite last year's import and export data in Foshan, Iraq and Qatar were only US$220 million and US$58 million, respectively, and even the fraction of US$60.9 billion worth of imports and exports was not reached, but the traditional European and US markets were generally weak. Next, even small emerging markets have become targets for export building materials companies to snatch.
"I feel very insecure about this year's export market." Huang Hang, general manager of Xin Yong Cheng Ceramics Exports, told reporters that the global economic recovery is not clear, the European and American traditional markets have shrunk significantly, and have caused some impact on orders. Now The only thing that can be done is to rush forward and seize more emerging markets. This year's company's goals are Southeast Asia and the Middle East.
For Chenying Ceramics Co., Ltd., which focuses on emerging markets, orders have little impact but they feel pressure from peers to enter. Tan Ying, head of the company, said that the company's main markets are in the Middle East and South America. Since last year, European and American market orders have fallen by 20-30%, but the company’s overall orders are flat, mainly due to the company’s rising orders in emerging markets. However, because many building materials companies began to flock to emerging markets, it made him very stressful. At present, they are exploring more emerging markets. Investigations in markets such as South Africa, North Africa, Algeria and Egypt have already been on the agenda.
Xie Weixiong, Chairman of the Foshan Committee of the China Council for the Promotion of International Trade and Chairman of the International Chamber of Commerce in Foshan, told reporters last year that the city’s exports to the traditional markets were basically the same as in previous years, but the export growth rate of emerging markets was more than double digits, and the emerging market’s potential was released. Consensus has already been reached in the enterprise. Since the beginning of this year, the continued weakness in the traditional market has forced Foshan's export companies to look for growth points in emerging markets. He believes that compared with the traditional market where competition is already fierce, the entry threshold for emerging markets is relatively low.
The reporter learned that in the second half of this year, the international conventions and exhibitions organized by Haoxiang Information are all concentrated in emerging markets such as the Middle East and Southeast Asia.
Going out is most worried about the local political situation. “Qatar needs a lot of building materials to host the 2022 World Cup. Iraq is awaiting many things. The market is equally broad.†At the promotion yesterday, the Foshan company that hosted the show showed two business opportunities. Unlimited emerging markets, and many companies have shown great interest in these two untapped "virgin lands." However, the reporter also found that whether the political situation is stable, the relevant national laws and regulations, and whether the policy supports will be the biggest concern for companies in emerging markets.
“Iraq’s impressions are all chaotic. The market is bigger, the business is better, and personal safety is still the top priority.†Huang confessed that even if the temptation is great, the security is still she is looking at an emerging market. An important factor to consider. For these two regions, she needs further investigation.
In this regard, Wu Mingang, general manager of the International Business Division of New Pearl Ceramics Group, deeply understood. “We still have some cargo seized in Syria,†said Wu Mingang. Tan Ying said that before entering a market, the local policies and the provisions of the law are the most important barriers for exporters. "After talking for a long time, the other party did not have the right to import, and the business did not succeed." When talking about a single business in Brazil, Tan Ying expressed regret.
During the interview, the reporter found that due to concerns about the overseas situation, many companies have adopted dealer models in overseas markets, and there are not many direct channels to establish, and it is at any time that they can withdraw.
Developing new markets requires more patience. For companies, exploring overseas markets is like a barbed cake. The huge market is accompanied by unknown risks at any time.
Xiao Feng, deputy general manager of the MIE Group, which organizes Chinese companies to participate in the Middle East all the year round, says that in the face of different market companies, different strategies need to be adopted. For example, in the same Middle East market, Dubai is already very mature, but the market space is relatively small, many big brands have already established a foothold, and new companies are more difficult to enter. By contrast, Qatar has a vast market and is expected to become the second Dubai. However, ceramics companies have not yet entered the market on a large scale. He suggested that when entering the market, if the company is afraid of risk in the first year, it can try a smaller booth. However, Qatar is a relatively high-end market. The company has relatively high product quality requirements and has strong companies. It is recommended to build large brands and emphasize branding.
For Iraq, he said that due to the immature local market economy and the relatively low awareness of local business people, companies that are eager to enter the local area need more patience in training dealers.
Building materials companies take aim at emerging markets. Despite last year's import and export data in Foshan, Iraq and Qatar were only US$220 million and US$58 million, respectively, and even the fraction of US$60.9 billion worth of imports and exports was not reached, but the traditional European and US markets were generally weak. Next, even small emerging markets have become targets for export building materials companies to snatch.
"I feel very insecure about this year's export market." Huang Hang, general manager of Xin Yong Cheng Ceramics Exports, told reporters that the global economic recovery is not clear, the European and American traditional markets have shrunk significantly, and have caused some impact on orders. Now The only thing that can be done is to rush forward and seize more emerging markets. This year's company's goals are Southeast Asia and the Middle East.
For Chenying Ceramics Co., Ltd., which focuses on emerging markets, orders have little impact but they feel pressure from peers to enter. Tan Ying, head of the company, said that the company's main markets are in the Middle East and South America. Since last year, European and American market orders have fallen by 20-30%, but the company’s overall orders are flat, mainly due to the company’s rising orders in emerging markets. However, because many building materials companies began to flock to emerging markets, it made him very stressful. At present, they are exploring more emerging markets. Investigations in markets such as South Africa, North Africa, Algeria and Egypt have already been on the agenda.
Xie Weixiong, Chairman of the Foshan Committee of the China Council for the Promotion of International Trade and Chairman of the International Chamber of Commerce in Foshan, told reporters last year that the city’s exports to the traditional markets were basically the same as in previous years, but the export growth rate of emerging markets was more than double digits, and the emerging market’s potential was released. Consensus has already been reached in the enterprise. Since the beginning of this year, the continued weakness in the traditional market has forced Foshan's export companies to look for growth points in emerging markets. He believes that compared with the traditional market where competition is already fierce, the entry threshold for emerging markets is relatively low.
The reporter learned that in the second half of this year, the international conventions and exhibitions organized by Haoxiang Information are all concentrated in emerging markets such as the Middle East and Southeast Asia.
Going out is most worried about the local political situation. “Qatar needs a lot of building materials to host the 2022 World Cup. Iraq is awaiting many things. The market is equally broad.†At the promotion yesterday, the Foshan company that hosted the show showed two business opportunities. Unlimited emerging markets, and many companies have shown great interest in these two untapped "virgin lands." However, the reporter also found that whether the political situation is stable, the relevant national laws and regulations, and whether the policy supports will be the biggest concern for companies in emerging markets.
“Iraq’s impressions are all chaotic. The market is bigger, the business is better, and personal safety is still the top priority.†Huang confessed that even if the temptation is great, the security is still she is looking at an emerging market. An important factor to consider. For these two regions, she needs further investigation.
In this regard, Wu Mingang, general manager of the International Business Division of New Pearl Ceramics Group, deeply understood. “We still have some cargo seized in Syria,†said Wu Mingang. Tan Ying said that before entering a market, the local policies and the provisions of the law are the most important barriers for exporters. "After talking for a long time, the other party did not have the right to import, and the business did not succeed." When talking about a single business in Brazil, Tan Ying expressed regret.
During the interview, the reporter found that due to concerns about the overseas situation, many companies have adopted dealer models in overseas markets, and there are not many direct channels to establish, and it is at any time that they can withdraw.
Developing new markets requires more patience. For companies, exploring overseas markets is like a barbed cake. The huge market is accompanied by unknown risks at any time.
Xiao Feng, deputy general manager of the MIE Group, which organizes Chinese companies to participate in the Middle East all the year round, says that in the face of different market companies, different strategies need to be adopted. For example, in the same Middle East market, Dubai is already very mature, but the market space is relatively small, many big brands have already established a foothold, and new companies are more difficult to enter. By contrast, Qatar has a vast market and is expected to become the second Dubai. However, ceramics companies have not yet entered the market on a large scale. He suggested that when entering the market, if the company is afraid of risk in the first year, it can try a smaller booth. However, Qatar is a relatively high-end market. The company has relatively high product quality requirements and has strong companies. It is recommended to build large brands and emphasize branding.
For Iraq, he said that due to the immature local market economy and the relatively low awareness of local business people, companies that are eager to enter the local area need more patience in training dealers.
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