After digitization and high-definition, a new round of major technical iterations – ultra-high-definition video is gradually approaching.
On January 3, the Electronic Information Department of the Ministry of Industry and Information Technology held a symposium on the development of the ultra-high-definition video industry in Beijing. The meeting proposed that China's ultra-high-definition video industry alliance will be formed, and the "Ultra HD video industry development action plan (2018-2022)" will be formulated to promote ultra-high-definition content construction and industry application, and support local industrial agglomeration development and demonstration in Beijing and Guangdong. .
The development of the ultra-high-definition video industry will bring upgrades of products in the industrial chain such as chips, display panels, video production equipment, storage equipment, network transmission equipment, and terminal complete machines, thus forming an important growth point for stimulating the national economy. Guangdong and Beijing, which have developed economies and strong industrial bases, will demonstrate first and take the lead in realizing relevant projects.
At present, China's 5G technology has advanced by leaps and bounds, and panel production capacity has also expanded. The upgrading of information consumption in the market, new forms of audiovisuals such as virtual reality emerge in an endless stream, which provides the industrial base and market conditions for the ultra-high definition industry. Coupled with the catalytic role played by the 2022 Winter Olympics, China's ultra-high-definition video industry will usher in a strategic opportunity for development in the next 3-5 years.
5 years 2.5 trillion market increase
At the above-mentioned meeting, Qiao Yueshan, deputy director of the Electronic Information Department of the Ministry of Industry and Information Technology, pointed out that the development of the ultra-high-definition video industry is of great significance. At present, video technology is undergoing evolution from high definition to ultra high definition. The ultra high definition video industry has a long chain. The development of ultra high definition video industry will bring chips, display panels, video production equipment, storage equipment Upgrade of products in each link of the chain.
"Now the domestic TV implementation of 4K is no problem, but the highest signal is 2K, and even worse is 1024." Xu Zheng, a professor at the Institute of Optoelectronic Technology, Beijing Jiaotong University, told the 21st Century Business Herald that China has so far 4K, 8K TV has not yet been released, but Japan has already launched 4K. Most TV sets have achieved resolutions above 4K. I hope China can launch 4K signals before the Beijing Winter Olympics.
Qiao Yueshan said that ultra-high-definition video applications can be combined with the needs of broadcast television, cultural entertainment, security monitoring, medical imaging and other fields to promote innovation in the industry. China has the market conditions and industrial foundation for the development of ultra-high-definition video industry. Some key enterprises have certain R&D and industrialization capabilities. The next 3-5 years will be a strategic opportunity for the development of China's ultra-high-definition video industry.
At present, the demand for ultra-high-definition video, such as the emergence of new types of audio-visual terminals such as information consumption upgrades and virtual reality, high-definition video surveillance, and the rise of artificial intelligence video applications, has soared.
Xu Zheng pointed out that with the upgrade of display technology, the market demand for ultra high definition is definitely there. The key to ultra high definition is whether the entire industry chain can meet this requirement. The key to the problem lies in the front end, such as signal acquisition and signal transmission.
Qiao Yueshan revealed that the Ministry of Industry and Information Technology will strengthen the analysis of industrial development and formulate the "Ultra HD Video Industry Development Action Plan (2018-2022)".
Xu Zheng believes that the action plan may be a comprehensive system deployment of the signal acquisition, transmission, program production, terminal TV and other terminal broadcasts involved in the upstream and downstream of the ultra high definition video. The core is to promote the playback of ultra high definition signals. .
Previously, some people once promoted the development of 3D signals, but they were not successful. Ultra HD, which is now strongly promoted, may gradually abandon the signal below 2K and only push the signal of 4K or more. This means that Ultra HD will bring updates to a range of devices such as panels and storage.
Recently, Shi Shijing, director of the Department of Electronic Information of the Ministry of Industry and Information Technology, proposed to systematically evaluate the pulling effect of the ultra-high-definition video industry on the national economy, and propose policy measures and report it to the State Council.
According to the prediction of relevant institutions, the development of China's ultra-high-definition video from 2018 to 2022 will bring about an industrial scale increase of 2.5 trillion yuan. Among them, TV, panel and other hardware production value of 850 billion yuan, radio and television network transformation, broadband construction, content production equipment and other related investments totaled 1.1 trillion yuan, ultra high-definition video related service output value of 550 billion yuan.
Support the Guangdong and Beijing projects to take the lead
As early as last year's two sessions, the Chinese Academy of Sciences and the researcher of the Institute of Theoretical Physics of the Chinese Academy of Sciences, Ouyang Zhongcan proposed that in order to welcome the 2022 Beijing Winter Olympics and promote the innovation of China's 4K/8K ultra-high definition imaging industry, it is recommended that the national press and publication radio and television The General Administration will deploy 4K/8K TV broadcasts as soon as possible.
"This proposal was mentioned as a motion at the National Committee of the Chinese People's Political Consultative Conference, and it also re-reported to the central leadership, which is to promote the 4K/8K HDTV as soon as possible." Xu Zheng said that in recent years the government has been vigorously promoting 4K, 8K and other super The development of high-definition video, but overall, there are still many problems to be solved in Ultra HD.
Xu Zheng said that from the panel point of view, the problem of 4K and 8K is not big, but the panel is only a rendering carrier. If the signal acquisition, recording and transmission are less than 4K and 8K, it is still a one-stop project. .
In Xu Zheng's view, this is exactly the intention of the Ministry of Industry and Information Technology to form the China Super HD Video Industry Alliance. With this alliance, it is convenient for the coordination of upstream and downstream enterprises, including signal acquisition, communication, processing, storage, and related parties to the terminal display can effectively communicate and coordinate, and the Ministry of Industry and Information Technology will also help improve the coordination efficiency of the alliance.
More than 20 representatives from China Telecom, Huawei, 4K Garden, New Auto, BOE, Haisi, Hikvision, TCL and other industrial chains participated in the above meeting. Xu Zheng said that in the future, this alliance will become a major platform and target for promoting the development of ultra-high-definition television, which is conducive to the consensus of all parties.
The holding of major international events is often an important catalyst for the development of high-definition video products. In order to welcome the 2020 Tokyo Olympic Games, Japan's NHK opened 4K/8K TV broadcasts; and the 2022 Beijing Winter Olympics may also become an important driving force for the development of China's 4K/8K ultra-HD industry.
At the above-mentioned meeting, the Guangdong Provincial Economic and Information Technology Commission and the Beijing Municipal Commission for Economic and Information Technology introduced the development of local 4K video applications and 8K ultra-high definition displays. The meeting called for the promotion of local industrial agglomeration development and demonstration, and supported areas with certain foundations such as Guangdong and Beijing to take the lead in achieving relevant projects.
Shishi Jing said recently that this year will guide Guangdong to hold the 4K industry development conference. At the end of last year, Guangdong Province issued a number of supporting policies (2017-2020) to launch new digital home operations to promote 4K TV network application and industry development.
Guangdong's policy proposes that it will co-ordinate relevant special funds, support 4K program production, subsidize 4K program content, subsidize 4K test channels, speed up 4K transmission network construction, rapidly increase the number of 4K users, and encourage color TV enterprises to transform and upgrade. Encourage the development of the 4K TV industry standardization system and the development of core basic standards. This is the first special support policy in the country to promote the 4K ultra HD industry.
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