Analysis of the Rise of the Ring Stone Market in Tianjin in 2012

Tianjin is the east gate of Beijing. As a municipality directly under the Central Government, the large natural port city in the north has been a battleground for military strategists since ancient times. Since the end of 2008, the Tianjin stone market has developed rapidly. All the princes and princes have dispatched troops to gather, and they have gathered together to build up Tianjin Binhai New Area, Tanggu, Wuqing, Baodi and Jinghai. They have seized the opportunity, hunt Tianjin, and dominate the market. Potential. In just three years, more than ten new stone markets in Tianjin have emerged as the times require. A large number of leading stone enterprises in Fujian, Beijing, Guangdong, Zhejiang, Shanghai and Shandong have settled in and established in Tianjin. Judging from the development trend of the stone industry in Tianjin Bohai Economic Circle in recent years, Tianjin's strategic position has become increasingly prominent, and the market prospect is extremely broad. This seems to have reached a consensus in the industry. With the development of Tianjin, the future Bohai Economic Circle can really rewrite the territory of China's stone industry to become an upgraded version of the "water head" or "Yunfu" and lead the industry to create huge opportunities?

Under the influence of the current European debt crisis, the US debt crisis, the regulation of China's real estate structure and various other unfavorable factors along the international scale, the world has ushered in the second economic bottoming since the 2008 financial crisis, and some markets have experienced recession. . Facing the new situation, China's stone industry is currently facing enormous challenges. Especially the export-oriented export-oriented stone enterprises
You Sheng. However, from the perspective of many information, the 12th Five-Year Stone Industry seems to be implying new opportunities for growth and expansion of application areas. Among them, the stone market that connects the Bohai Economic Circle, such as Beijing, Tianjin, and Hebei, with Tianjin as the center, and then radiates to the north is rapidly emerging. In September 2010, the China Stone Association held a stone development forum in the Bohai Rim region in Tianjin, further clarifying the positioning of Tianjin stone and promoting the gathering of national stone enterprises to Tianjin.

So, can Tianjin really become an upgraded version of the stone industry, "water head" or "cloud float" and bring opportunities to the industry? This is exactly what the industry is looking forward to in Tianjin.

2012 is a year of in-depth implementation of the “Twelfth Five-Year Plan”. Mineral resources planning and stone industry planning have been successively introduced. The main line and objectives of development have been clear. The core is to “adjust industrial layout, optimize industrial structure, upgrade innovative technologies, and expand applications. field". From these plans and policies, we interpret and peep into the space and dawn of the development of the stone industry. One of the most representative regions is the strategic position of the northern market represented by the Bohai Rim.

First of all, the location advantages of the Bohai Economic Circle in Beijing, Tianjin and Yunnan are obvious. The region is located in China's political, economic, industrial, cultural, and information centers. It has resource advantages, has a natural port, and has a good industrial base. China's future development cannot rely solely on foreign investment and exports. The Bohai Economic Circle has greater autonomy in this respect than the Yangtze River Delta. The support of one of the series of central policies is more conducive to the development of the Bohai Economic Circle.

Tianjin is adjacent to the port and close to the northern market headed by Beijing. While opening up new markets, it greatly saves logistics costs in the transportation radius. If the cost of imported stone to Xiamen Port and Tianjin Port is the same, then where will the stone radiation hub in the Three North area be? The answer is self-evident, it must be in Tianjin.

Secondly, the construction of the Bohai Economic Circle has driven infrastructure construction, housing construction and fixed asset investment in Tianjin and surrounding cities. The main market for stone is the construction market, and the wave of urbanization provides a favorable economic prospect for its development. At present, from the information transmitted by various stone professional markets in Tianjin, in recent years, stone trading has been active and continues to rise. The demand for stone varieties has increased year by year, the demand for purchasers has increased, and the sales volume of imported plates has increased significantly. The use of materials has risen, and more home decoration wants to use the inner demand of the stone to start the show, and the special-shaped stone has increased significantly.

According to incomplete statistics, in the Tianjin market, the merchants who sell imported stone account for more than 60%. The varieties that are sold more are Egyptian gold silk beige, Italian big flower lily, Spanish brown net, Turkish violet, Brazil. Blue, Indian Red, etc., sales increased by more than 30% compared with last year. The amount of stone required for the project accounts for 80% to 90% of the total market transaction volume. In 2012, the construction scale of Tianjin office buildings, commercial facilities, financial outlets and cultural facilities continued to increase. Domestic stone is still the first choice for public construction projects. The most commonly used varieties are Luoyuanhong, Sesame White, Pearl Flower, Maple Leaf Red. Hibiscus red and so on. In addition, the construction of Tianjin Binhai New Area, the transformation of Haihe River, and the investment in cultural squares and park construction are also relatively large. The demand for mushroom stone, machine planing stone and slate as the exterior decoration with coarse and dignified decorative effect is also large. It can also be seen from the variety of stones sold by the merchants that the shaped stone is increasing continuously. The proportion of art jigsaw puzzles, stone art shapes, stone column decoration shop halls, colonnade flower walls, doorways, elevators and other parts is increasing. The stone used for bridges, corridors and cultural square sculptures has also increased greatly.

In 2010, we conducted an exchange with the president of the Sichuan Stone Association, Yangpu, and some stone market owners during the Chengdu survey. It was learned that there is a demand for more than 400 containers per day in a city in Chengdu alone. It can be imagined that the future demand of many similar cities in the north will be? In the future, if the Bohai Economic Circle becomes the most promising pole of national economic development, then what is the stone space generated by the expansion of the city?

Therefore, based on such an understanding, the stone space in northern China radiated by the Bohai Economic Circle with Tianjin as the center is huge. In the long run, Tianjin can make full use of the advantages of radiation in the Tianjin Port, Beijing-Tianjin-Hebei and Bohai Rim economic regions, so that the import, export, transportation and processing costs are significantly reduced, and the products can also radiate northeast, northwest and Russia, and at the same time for Beijing. The existing stone market in the urban and surrounding areas is another place to retreat. The practice since 2008 proves that the Bohai Economic Circle is developing at a fast speed and has great potential, which is commendable.

Third, from the national perspective, the stone industry is undergoing a new round of industry adjustment, layout, upgrading and subdivision. Relying on resources, processing and wholesale as the basis, stone products and cultural creative design as the guide, promoting clean production, strengthening stone standardization and modularization, close to consumers' T-stage performances, boutique experience halls, franchised outlet stores, New industrial chains featuring upgrade marketing models such as Terraces, batch entry into home renovations, and provision of stone engineering project solutions are gradually taking shape.

Tianjin Stone can be said to have just started, and its development space and late-development advantage are more obvious. In just three years, why did the Tianjin stone industry advance by leaps and bounds? The key lies in the adjustment of the industrial layout and the huge demand of the market. Judging from the law of industrial development, the changes and fluctuations that occur in each economic growth process are determined by the factors of industrial restructuring and market demand. Structural adjustments often breed new developmental vigor and new industrial opportunities. In essence, after more than 30 years of rapid development, the stone industry has undergone new changes in its growth and supporting factors, namely, relying on resources to concentrate on investment, relying on technology, services, segmenting the industrial chain, and increasing added value and brand. The transformation of quality and efficiency output; earning profits through processing and production wholesale links, expanding into the home improvement market, expanding the industrial supporting system, realizing industrial creativity, enhancing core competitiveness, and strengthening service transformation. This change in trend means that the stone industry is entering a developmental transformation oriented towards qualitative growth, which will accelerate the transition from labor-intensive industries in the traditional sense to modern manufacturing. The 12th Five-Year State will greatly support the Bohai Rim and the Beijing-Tianjin-Hebei economic circle, which have brought unprecedented opportunities for the development of stone in Tianjin. Fourth, in the coming period, the overall trend of China's investment and construction scale will not be reduced but expanded, the urbanization process will continue to accelerate, and the demand for urban and infrastructure construction will remain huge. In this respect, Tianjin is not allowed to do so, and enterprises can only take advantage of the opportunities and seize the opportunity to be invincible.

The good news is that the market is booming and our stone companies are actively turning. At present, the stone industry giant has basically completed the layout of the Tianjin market. Tianjin Baoyu Beijing-Tianjin International Stone Headquarters Base, Tianjin Binhai International Stone Base, Tianjin Binhai Lianghui International Stone Market, Huanhai Sea International Stone Trading Center, Meijiang Stone Decoration City, Tianjin Fuquan Stone City, Tianjin Weinan Stone Market, Tianxia Stone A large number of stone markets, such as Cang, Huaying International Stone Market, Junli Binhai Stone Industrial Park, Jiuyuan Stone Headquarters Incubation Base and Zhujiang Decoration City Stone District, came into being. Among them, Beijing-Tianjin International Stone Headquarters Base Phase I, Phase II, Phase III, Tianxia Shicang, Huaying International Stone Market, Junli Binhai Building Materials Industrial Park, Jiuyuan Stone Headquarters Incubation Base have been basically completed, and 2,000 companies have successively settled in, such as Global, Conley, Dongsheng, Xishi, Huahui, Wanli Stone, Weiyang, Hongxing, Zhensheng, Junli, Qisheng, Jiujiu, Jiesheng, Ruixing, Fuyuan Guangtai, Wangcheng, etc. In the construction process, the company pays special attention to increasing the investment in stone processing facilities. Most of the stone enterprises in Tianjin have added diamond saws, CNC infrared cutting machines, computer profiling machines, high-pressure waterjet cutting machines and other equipment to improve sawing and grinding. , carving, engraving processing level, can provide a variety of stone products and special-shaped stone supply. It is estimated that in 2012, the Bohai Rim region of Tianjin will form a super market with an annual output of 40 million square meters and an annual consumption of 800,000 cubic meters.

Fifth, the cultivation and rise of the market, in addition to the internal factors such as structural adjustment and its own needs, must also rely on external forces as a promoter, rely on the strength of all parties, organize various activities, form a butterfly effect, achieve win-win, and seek common cause.

In the face of the new situation, on the basis of a series of work carried out by Tianjin in the past few years, the China Stone Association, as one of the organizers, officially took the lead in the Tianjin International Exhibition Center on June 18 this year. The 6th Tianjin International Stone Fair to promote the development of the stone market in the Bohai Rim region. The exhibition was strongly supported by the Tianjin Municipal Government and the Tianjin Municipal Commercial Committee. It was listed as a key support project in Tianjin. The relevant departments of Tianjin will assist exhibitors to carry out project docking, establish a green channel for on-site procurement, and invite buyers from the government channel. . The exhibition in Tianjin will directly or indirectly drive the stone industry in Beijing, Shandong, Inner Mongolia, Hebei, Shanxi, Henan and Liaoning. It is reported that at present, the stone enterprises in these places have a high degree of enthusiasm for exhibiting, and they are signing up for the exhibition.

During the same period of the exhibition, China Stone Association will announce the latest 50 selected excellent products, hold a series of designer meeting activities, introduce new products, and cooperate with the “Twelfth Five-Year Plan for Mineral Resources Saving and Comprehensive Utilization”, which will be held. The 2012 China Mine Resources Summit Forum; the Turkish Embassy and the Turkish Mining Association will also jointly organize a high-profile Turkish business delegation with the China Building Materials Trade Promotion Association to come to China. The stone market in Tianjin is an important one. All exhibition activities will be reported through the "Stone" magazine, China Stone Window and other media.

It can be foreseen that China's stone industry will still have a broad development prospect in the 12th Five-Year Plan, and it will surely achieve new breakthroughs, new developments, new actions and new upgrades. On June 18, 2012, the 6th Tianjin International Stone Fair, jointly organized by China Stone Association and China Building Materials Trade Promotion Association, will focus on the northern market, taking into account the north and south, covering the entire industrial chain of stone mining, processing, nursing and consumer markets. The Asian markets such as Japan, Korea, Russia and Russia will surely create a more streamlined and smooth production and sales platform for enterprises.

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