Building materials to the countryside: low-end stone accounts for 90%

According to data from the Building Stone Industry Association, in 2008, under the influence of the financial crisis in the stone industry, low-end stone products were still sold in rural areas. The low-end stone products based on the three major producing areas of Fujian, Sichuan and Shandong have monopolized the national rural stone market. However, after entering 2009, when such accidental factors disappear, low-end stone products will naturally have to exit the rural market. In 2008, China was greatly affected by the international financial crisis. Under this circumstance, the country vigorously expanded the rural consumer market and stimulated the consumer demand in the rural market in order to achieve the expansion of domestic demand and drive the manufacturing sector out of its predicament. In factors. In addition, the state has invested heavily in infrastructure development, but also for comprehensive consideration of internal and external factors. The emergence of this factor has provided farmers with spending power.

High-grade stone to rural areas how to interface with the rural market This year, those with strong production capacity and high brand awareness of the company will enter the rural market, with brand influence and product advantages of large enterprises into the rural market, low-end stone products have no competitive advantage It will also withdraw directly from the market. In addition, stone companies with strong production capabilities, to develop products suitable for rural consumer demand, in the color, quality, cost than the low-end stone companies have advantages.

Building materials to the countryside: low-end stone accounts for 90% of high-end crimes Domestic high-end stone should be included in the rural market Rural markets include county-level cities and many townships. Under the situation of overcapacity in the stone industry and shrinking foreign markets, rural stone consumption has great potential. It is also the future trend of stone industry market development. In recent years, the speed of building houses in the rural market has not diminished, and the living standards of some towns and cities have increased rapidly, and the demand for stone materials has continued to rise.

The stone brand enterprises have listed the country's 3rd and 4th rural market development as the key work this year; the proposal of stone going to the countryside reflects the original intention of the government to support the stone industry, but it is better combined with the transformation and upgrading of the stone industry. For a group of stone material companies that have the courage to innovate in products, the country’s actual support is not enough. With the same technology and equipment, the products of domestic innovative enterprises are hardly “favored” by government projects and local preferential procurement.

However, unlike home appliances, stone products are "semi-finished products," and often require the support of design, construction, and decoration. Chen Huan pointed out that “home appliances can be used after getting them back, and stone also needs corresponding supporting services to be affixed.” Due to the lack of corresponding supporting services in the rural market, in the actual operation level, the stone to the countryside should solve supporting services. problem. In addition, the level of consumption in the rural market is different, what kind of price and quality are suitable for the countryside, it is difficult to determine a certain standard.