If the wallpaper is "three points by guessing seven points," it is really a kind of sorrow. What does the wallpaper "I don't understand, can't guess"? To change the appearance of this ignorance, we must first start with the product description. In fact, wallpaper is the best expression place for Chinese traditional culture. It is imminent to realize localization and standardization at an early date, and to create wallpaper products with Chinese origin style and national consumption preferences.
"There is no such thing as wallpaper, its origin, its function, its quality, basically rely on our purchasing managers to judge with rich experience. If you enter the market soon, it is likely to pay tuition." This is the first sentence of Lin Weimin, the purchasing manager of the actual family.
Three points by guessing seven points
Ms. Li, who is purchasing wallpaper from the actual home, also greeted her: "You see, this is all written in English, you can't understand it at all." She also ridiculed that it seems that the next time I buy a wallpaper, I will bring a translator. The salesman on the side explained quickly that the English on the wallpaper was a habit of the manufacturer. If you print Chinese, you are not selling it. Later, Lin Weimin picked up a roll of wallpaper for the reporter and said, "I want to test you. Is this imported or domestic?" The salesperson immediately robbed the words: "This is a Sino-foreign joint venture."
In a wallpaper stall, when the reporter pointed to a product with a rose pattern, the salesperson said: This is the most popular wallpaper imported from Finland. It does not contain formaldehyde. It costs 479 yuan per roll and can be 5.2 square meters. . But when the reporter asked: "This is a city in Finland," she looked blank. Another wallpaper with a lavender pattern is printed on the sample paper. In addition to the different colors, the naked eye and the hand can hardly distinguish the pros and cons of the two products. When asked about the price, this wallpaper costs only 220 yuan per roll. The salesperson said that this is made in China, so it is cheaper than that imported. When asked why the price is half cheaper, she said that this is the difference between the cost of imports and domestic production. However, the reporter then consulted the relevant persons of the Trademark Office of the State Administration for Industry and Commerce. In fact, the products sold in China, whether domestic, imported or Sino-foreign joint ventures, should have clear indications of the origin, date, specifications, uses, safety and health of Chinese. Description.
"It’s good to sell with foreign languages."
In view of the fact that most wallpapers do not have Chinese logos, Zhang Yuhong, deputy secretary-general of China Building Decoration Materials Association, said that there is no uniform and common industry standard and logo in the wallpaper industry, which has made the industry unable to standardize operations and management. Why is this happening? On the one hand, the relative scale of the wallpaper industry is still small, and the departments of industry and commerce, quality supervision and other departments (renovation renderings) have not yet issued special regulatory policies; on the other hand, the standardization work of the wallpaper industry has not been promoted enough. Production companies have the opportunity to maintain the habit of “selling with foreign languagesâ€.
However, according to the reporter, the scale of wallpaper has increased year by year, and it is no longer a "small industry". According to the China Building Decoration Materials Association Wallpaper Branch, the wallpaper industry has an output value of 460 million rolls in 2011 and more than 300 production lines have been added. Although there is still a gap in the usage rate of wallpaper compared with developed countries, with the comprehensive promotion of fine decoration, its penetration rate will be further improved, especially during the “Twelfth Five-Year Plan†period, the history of building 36 million sets of affordable housing in China. Opportunities will provide more space for the development of the wallpaper industry. Once the green wallpaper is included in the plan for the decoration of the affordable housing, its development momentum should not be underestimated.
Therefore, in this context, wallpaper must be localized and standardized as soon as possible, and wallpaper products with Chinese origin style and national consumption preferences can be created. The reporter understands that some domestic brands, such as Beijing Te Pu Li Decoration Binding Materials Co., Ltd., have begun to design wallpapers with oriental characteristics. In the Red Star Macalline, there is a wallpaper of "Ink Painting" which is very popular among consumers and the price is also good.
Wallpaper is the expression of traditional culture
Huang Lixin, a professor at the Central Academy of Arts and Crafts, believes that wallpaper is the best expression of traditional Chinese culture. Those that only stick to foreign labels are actually the most creative and intrinsic. To change this somewhat ignorant understanding, we must first Start with the Chinese culture of the product description. "I don't even know which country is producing. Isn't this blindly buying?" Huang Lixin said.
It is understood that most of the wallpapers with foreign labels are not imported from abroad, but many manufacturers improve their own prices by sticking foreign brands and foreign products, so as to increase the price. "Only the international big names such as Auchan and Brewster are known by some consumers. Other brands that are indistinguishable from the country and the origin of the country are generally unclear." Lin Weimin said.
However, Zhang Yuhong revealed that the China Building Decoration Materials Association intends to apply to the State Administration for Industry and Commerce for the development of a unified logo for the wallpaper industry, trying to make consumers "see clearly and make it clear" by putting a clear Chinese logo on the wallpaper packaging. product. "Only after seeing clearly, consumers can buy with confidence and use it with peace of mind. This is a basic requirement of the industry." Lin Weimin said.
In addition, the China Building Decoration Materials Association is also applying to the business administration department, hoping to introduce a consumer white paper that is instructive to consumers, including the purchase guide for walls, such as "non-woven wallpaper and PVC wallpaper. The difference, "the pricing principle of non-woven wallpaper" and so on.
Lin Weimin finally reminded that only the logo of the wallpaper and the standard culture can form a transparent price system and standardized operating standards in the wallpaper industry; in order to make the retail price and the sales service have quantitative and optimized constraints. If the first step is not going to go, and the wallpapers are all foreign languages, not only can consumers not distinguish between good and bad, but also dwarf the status and brand of Chinese domestic wallpaper, and ultimately lose the cultural confidence of the entire wallpaper industry.
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