HC Security Network News recently, China's top ten brands list announced smart fingerprint lock, triggering heated debate in the field of intelligent home and life wisdom. What is behind it is that the smart door lock industry has turned from quietly rising to arrogant.
The author's investigation found that in the last two years, with the help of the Internet of Things and the wisdom of the smart industry, smart door locks are not limited to the primary functions of password unlocking and fingerprint unlocking, but are gaining access to smart homes. In addition to the traditional protection of home property security, smart door locks not only bring consumers a more convenient and comfortable smart life experience, but also bring more imagination and development space for all links of the smart home industry chain.
The crowds are vying for the wisdom of the family
For traditional lock companies, smart door locks are not a new concept. Many established companies in the field of mechanical door locks and hardware components have long been involved in the design and development of smart door locks. However, the market has been tepid.
According to Li Xujun, director of industrial design of Yajie Hardware Co., Ltd., they designed the first smart lock in China as early as 2005. However, at the time, the concept of smart lock was not recognized in the industry, but the label of the electronic lock or fingerprint lock was simply attached.
Looking at it now, it is difficult for traditional lock companies to anticipate that smart homes and smart homes will become a trend in the future. Most of the manufacturers at the forefront of the industry's development are only based on inertia perception, and the relationship between mechanical locks and smart locks is viewed from the perspective of functional upgrade of door lock products. The market consumption potential has not been stimulated for a long time. “Even in 2014 and 2015, our monthly smart lock shipments are only a few hundred.†Zhu Haitao, marketing director of Sakura Locks Co., admitted.
However, in 2015, the wind suddenly turned.
The concept of smart home has become popular with the deep integration of the Internet of Things and the Internet. The application of artificial intelligence and big data began to subvert people's cognitive experience in an all-round way, and the concept of smart family ecology began to rise. By 2016, it has not only stayed at the level of industry philosophy, but the potential of capital and consumption has begun to be stimulated. In this context, the demand for C-ends for smart door locks for B-end markets such as hotel apartments and household consumption began to grow, and the development of the entire industry began to leverage the wisdom of life and the Internet of Things, showing a significant upward trend.
Statistics show that although the current smart door lock market penetration rate is less than 3%, in 2016, its total shipments have reached 5 million, the industry output value reached 8 billion yuan, and the annual growth rate exceeded 40%. According to industry media "Smart Product Circle" forecast, this year's smart door lock shipments will at least double. In the future, market demand will continue to grow by geometric magnitude.
From the perspective of market competition, the current domestic smart door lock industry can be described as a combination of traditional brand door lock manufacturers, Internet brands and foreign brands. Industry experts said that the future competition will be comprehensive competition in products, services, and ecology.
Separately, the key is to open a safe entrance.
The smart family concept born on the basis of smart home is gaining a chain reaction in various related fields. Among them, smart door locks have evolved into a key link that is difficult to avoid in various fields.
For example, from the perspective of providing smart home solutions, home appliance companies expand their products from indoor smart home appliances and homes to outdoor smart door locks, and smart door locks are positioned as home smart system portals. The emerging Internet door lock enterprises aiming at the apartment rental market also set smart door locks as standard equipment from the perspective of commercial operation and management convenience.
In fact, the core reason why smart door locks are favored by all parties lies in the huge potential of the smart home vertical entrance.
Zhong Lisong, Ph.D., Industrial Economics, Beijing Jiaotong University, told this reporter whether it is possible for operators, intelligent hardware manufacturers, real estate developers, property operation and maintenance, cloud platforms and other related links for smart homes and even smart families competing. To jointly build a business model with a unified standard entry and stable architecture is a common problem encountered by all parties concerned. Especially when the gateways, Internet TV boxes, etc. that the parties initially want to seize are difficult to carry the burden of “portalâ€, the intelligent door locks attract attention and recognition in the industry with unique functions and values.
Liu Yang, deputy general manager of Ocean Community Service Platform, pointed out that smart door locks have three advantages for smart families and smart communities: First, installing smart door locks through home decoration can improve the quality of the real estate and improve the user experience; With the development of mobile Internet and Internet of Things, door locks and building intercom and access control will form an overall packaging scheme, which will serve as a window for user authentication and activation, providing high added value. Third, the function of intelligent door locks will enable it to become a family. The gateway is an important outlet.
In the view of Zhao Jie, head of the market of Yunding Network Technology Co., Ltd., “After the smart door locks are deeply connected with the real estate property home decoration, the 'entry' solution including the assembly and access control will be the first step. If you share the architecture and open interface later Flexible implementation of third-party integration and docking, linkage of smart door locks with smart homes, cars and other indoor and outdoor scenes, and access to O2O services, will build an open family life service ecosystem, and realize the value of smart communities."
Editor in charge: Liu Wenjuan
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