China's stone has to go over three ridges overseas

At present, although the brand competition in the stone industry has undergone a qualitative leap, the company has basically completed the transition from a product brand to a company brand. However, in the face of the challenges of WTO and participating in the grim international competition after China's accession to the WTO, the Chinese stone brand will also go through three ridges. .

First, small scale lacks influence. Scale is the coverage rate, and scale is the influence. From the perspective of globalization, China's stone companies and small-scale brands are still our biggest deficiencies. Foreign well-known stone companies are well-funded, advanced technology, and high market coverage. The domestic stone companies have been affected by various reasons, and the breeding of stone brands has caused the market to have a large number of brands, but the lack of strong brands has resulted in a relatively low market share and popularity. In addition to the Shishi, Global and other nearly 10 companies have a certain scale and In addition to brand influence, many corporate assets are generally small in size, and the scale of benefits is not enough. Although some stone brands have a large market, they do not have a high market share and are not well-known. Some of them are just “top names” at home, and they are quite local in this province. The popularity, but placed in the context of the country and even the world, is rarely known, compared with the internationally renowned multinational corporations and consortiums, it is difficult to compete with international stone brands.

Second, weak internal strength lacks core technologies that are internationally competitive.

China's stone brand has achieved rapid development during more than 20 years of reform and opening up. In addition to relying on its own scientific research strength and independently developed technical equipment, it has benefited from the continuous introduction of advanced foreign technology and equipment, drawing on the success of others. Since the introduction of advanced foreign equipment and technology in the early 1980s, the 1990s reached a climax. So far, about a few thousand companies have introduced construction stone production lines or key equipment, so that China's stone production technology and equipment and technology are at a new starting point. On the rapid increase, more and more products have entered the world's advanced ranks. At present, it can be said that there is no difference with the level of international technology, and even more superior to foreign brands in some aspects of design and marketing services, but the introduction can only solve the urgent need, not With strong research and development capabilities, it is difficult for brands to achieve rapid development. At present, the low level of research and development and the lack of technological advantages are a "soft threat" to the domestic stone industry.

Third, the internal brand battles are mostly intersected by price wars. In recent years, the stone market in China has been affected by repeated construction and has been in recession for several consecutive years. The country’s stone production capacity has been seriously oversupplied, and actual production has been several times the market capacity, leading to vicious competition among enterprises. With the intensification of brand competition, especially due to the lack of technological superiority and high position advantage, in recent years, China's stone brand battle has mostly intersected with price wars, resulting in a linear decline in stone prices, and many products have fallen below the cost price. Product prices are The international market is at a disadvantage.