Coatings industry develops dual-channel operations

As a well-known rule in the coatings industry, “get the channel to get the world” is the experience of long-term practice. How to expand and maintain their own sales channels is a common problem faced by painters.

In recent years, with the gradual saturation of the first and second tier coatings market and shrinking market space, the sinking of the third and fourth tier markets has become another way for current strong paint manufacturers to lay out sales channels.

Paint sales stores have direct sales stores and dealer stores, and different stores have their own advantages and disadvantages. The direct-operated stores are easier to control, and they can communicate the willingness to the consumers from the headquarters most quickly. Resales and reseller recruitment make it easier to produce a large-scale brand-operating brand. Therefore, the paint market for three or four lines is generally under the control of agents and distributors. “From the business model, the direct store and dealer store are parallel, and it is also a comprehensive development method.

In addition, the sales of paint are divided into sales and online sales under the sub-line. Offline sales can face consumers directly and obtain first-line intelligence. However, after all, the scope of contact with consumers is limited, and online sales are low-cost and high-efficiency. The advantages of less restrictions. The combination of the two will inevitably inject a steady flow of water into the paint market.

Whether it is the choice of paint sales outlet type or the online and offline sales of coatings, the implementation of the dual-line channel operation can be said to be the trend of future development of the paint business, which can bring different to the paint manufacturers and end consumers. Surprise.