Concern: the furniture market is not a general mess, a lot of difference

Unfamiliar with consumers in the home improvement sector, most of them rely on trust in the brand when purchasing furniture. However, in the interview, the reporter found that many brands have a "nominal" confusion. An industry insider told reporters: "An ordinary consumer can easily say a lot of paint brands, but it is difficult for him to report his impressive sofa brand, because the furniture industry has begun to take the brand road in recent years. There are too many brands hitting the market at one time. For this reason, in the transition period of such brand development, the furniture brand is still in a state of chaos.” The difference between the two words is completely two? When you are in two different stores I saw these two furniture brands: the Rose of the Rose and the Rose of the Moon. As a consumer, how do you think about it? The reporter came up with an idea: one of the brands is imitating another brand, especially When the styles of the two furnitures were found to be very similar, the reporters strengthened their thoughts. However, after an in-depth investigation, the reporter found that it was not what the reporter had guessed. When the reporter threw the question to the salesperson, the answer was: "We are a boss, two series of brands, the two series of production are Dongguan and Shanghai." After many efforts, the reporter contacted the dealer. Who knows that the boss's explanation is very different from the salesperson's explanation. He told reporters: "These two kinds of furniture are completely different brands, which are produced by two factories in Dongguan and Shanghai. These two brands are registered by the two companies. Brand, I just happened to distribute these two brands at the same time.” In order to verify the boss’s statement, the reporter got a call from the boss of the Dongguan and Shanghai manufacturers in Nanjing. The reporter failed to contact the person in charge of Dongguan. The explanation of the Shanghai manufacturer was consistent with the boss’s statement. He knew that the boss was doing two brands at the same time, and he felt that this was normal. He said that this situation is not uncommon in the furniture market. They are two brands with one word difference. What's more, there will be two brands with the same name, but their trademark registrations are in Hong Kong and the Mainland of China. The chaos of the furniture brand is evident. The chaos of furniture brands is so chaotic, what is the reason? The general manager of a home store said in an interview with reporters that there are two similar situations or similar brands: one is to imitate famous brands. Misleading consumers, very famous furniture brands are originally few, but now most of them are in the stage of brand building. Many manufacturers want to use the same similar water in the name to fish, and it is a little bit. The second is that the same brand in different stores in order to obtain more profits to adapt to the market positioning at different price points, when dealers in order to avoid each other price conflicts, they will play different brands. It is often two completely different brands, but in fact the furniture is from a factory, and there is no difference in quality and workmanship. At the same time, such a brand has a problem in one store and will not affect another store. Tracing back to the source, the furniture market has not been regulated is the root of the confusion of furniture brands. Many insiders believe that it is now the reshuffle of the furniture market, and some furniture brands are now focusing on publicity, and some hypermarkets are becoming more and more strict in brand management. How consumers respond to the chaos of chaotic furniture brands makes it harder for consumers who are unfamiliar with the furniture industry to choose. In the face of this situation, the industry has given the current effective consumption secrets. In fact, starting from the brand, the first is to look at the brand of the store, the good store is stricter in brand management, which is equivalent to the invisible in the industry, so consumers should try to go to these stores to buy furniture. Second, if you look at it from a store, there are sometimes omissions, so it is more safe to inspect brands from multiple stores. If the same brand is available in multiple stores, and the registered trademarks and venues are the same, then the brand is basically more reliable.

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