Domestic shoe enterprises adjust the structure and pay attention to three major points of focus

From January to June this year, China’s export of footwear products reached 4.9 billion pairs. According to conservative estimates, this figure will reach 9 billion pairs by the end of this year. The rapid increase in the export volume of China’s footwear products has caused panic among some of the world’s major producers of footwear products. The trade protection measures that followed will also be conceivable. In fact, the seemingly large export volume has not brought more profits to our shoe-making enterprises. On the contrary, the unit price of some footwear products has also declined. The changes in the domestic raw materials and labor market make it even more difficult for some companies.

Workforce is approaching employment trends

Rising labor costs are problems that many industries face. According to Wei Yafei, director of the shoemaking office of the China Leather Industry Association, at present, most shoe-making enterprises in China have 10%-15% of absenteeism. At present, many farmers have changed their views on employment. If the wages employed in the local area are similar to those in the field, they are more willing to stay in their hometowns or work in cities that are closer to home.

Shoe companies need to fight for pricing

Rising costs and prices have caused tremendous pressure on footwear exporters. However, in the face of foreign buyers, China's shoe-making companies lack the weight of raising prices. As one of the links in the production of footwear products, China's manufacturing industry has very limited pricing power. Wei Yafei introduced that some large corporate customers are relatively fixed and their production lines are exclusively for the production of certain brands of footwear products. Then, in the long-term cooperation process, Chinese suppliers may have some qualifications and conditions for pricing. In addition, some companies through their own efforts in research and development, the original design and other aspects of the completion of the internal transfer to the enterprise, so as to obtain a part of the pricing power. Obtaining pricing power is the development direction of some large enterprises in China. Enterprises should continue to improve their factory management, improve their R&D capabilities, and improve their work efficiency.

How to adjust the industrial structure is one of the most important issues faced by many industries in our country, and so is the footwear industry. Wei Yafei proposed three major points of focus for China's shoemaking industry for industrial adjustment. Adjustment 1: Product structure. “At any time, the products are the first,” said Wei Yafei. “At present, the footwear market focuses on the hygienic, functional and comfortable products. In addition, we must continue to improve products while ensuring product quality. The added value of the brand." Adjustment 2: talent structure. According to Wei Yafei, China has established a number of vocational training schools in a number of key industrial clusters, which provides a very good guarantee for corporate talent training. Due to the lack of labor force, many companies have started hiring college students. This is a development opportunity for some companies. Adjustment 3: Equity structure. At present, 95% of the enterprises in China's footwear industry are private enterprises. Optimizing the ownership structure is an important means for enterprises to develop production and management. The strengthening of capital operation has enabled Chinese shoemaking enterprises to push their brands to the community and strengthen the internationalization of their brands, making the brand more recognized by the public.