On October 28th, to celebrate the first anniversary of the establishment, Guoan Community held the “Layout·See the Future†Guoan Community Brand Festival in the first city of CITIC Guoan. The leaders of CITIC Group, CITIC Guoan Group, Guoan Community Suppliers, Partners, CITIC Alliance Representatives and more than 200 mainstream media attended the event.
Looking back on the development process in the past year, the Guoan community has enriched and improved its business development model by taking root in the community, serving the community, and innovating the image of the community business. Through the emotional empowerment of innovative technologies, the Guoan community has created a convenient consumption scene with temperature, and has embarked on a unique development path of its own.
“Layout·See the future†Guoan Community Brand Grand Opening
At the brand festival on the 28th, the Guoan community brought this convenient and temperature-oriented service concept to the event site. Whether it is to create a smart community service ecosystem, the new service product release is more convenient, efficient and safe. , or the interactive experience on the spot, the warm heart of the neighborhood, etc., are strongly demonstrating the corporate mission of the Guoan community to make residents more rich and convenient.
Rich and convenient, making choice a right
The industry media that have long been concerned about the Guoan community pointed out that convenience, richness and temperature are the main words of the characteristics of the Guoan community. Under the new normal of the new economy, the tide of consumption upgrading is magnificent, and the consumption needs of community residents are more personalized, diversified and inter-connected. The above-mentioned service concept of Guoan Community accurately grasps the new trend of consumption development and becomes a powerful embodiment of its core competitiveness.
From the perspective of consumer experience, convenience and richness are the first elements. The accelerated pace of life has made time the most scarce thing for the community, and the material richness has greatly increased the cost of “choiceâ€. While the Internet economy provides tens of millions of goods and services, it also brings about consumption difficulties such as difficulty in selection, more fakes, and no guarantee after sale. Many consumers are afraid to buy, try to buy, hesitate to buy, and repeatedly choose, the consumer experience is greatly reduced.
Guoan Community has effectively attracted hundreds of brand manufacturers to settle in.
The Guoan community has accurately grasped this pain point of consumption and built a complete industrial service chain through the all-round layout of online and offline.
In the past year, the Guoan community has seized on the convenience and enrichment of these keywords, and has attracted the cooperation of quality goods and service providers to provide a one-stop shop for the community residents with the concept of innovative service, openness and shared mind. , all types of life services. Efficiently attracted hundreds of brand manufacturers such as Shengyuan and Yili to settle in, and formed strategic alliances with many large enterprises and origin brands. At the beginning of this month, Guoan Community achieved achievements in the field of drug supply chain integration, with hundreds of companies. Pharmaceutical manufacturers and drug distribution companies have reached a cooperation to jointly create an efficient drug supply system.
Guoan Community has also reached a strategic cooperation with the well-known mother-infant S2B platform in the world, and is committed to providing high-quality high-end maternal and child explosives for the audience of Guoan community.
The cooperation between Guoan Community and Xingyun Global Exchange can be described as a strong alliance. Wang Wei, Chairman of Xingyun Global Exchange, said: “Guoan Community is a key strategic customer of X2S in O2O. It is a great honor to have a strategic partnership with Guoan Community. The core SKU of Xingyun Global Exchange focuses on maternal and child cosmetics, and has negotiated nearly 100 quality suppliers, including more than 700 brands including Aptamil, CowGate, Hipp, Nutrilon, SKII and AHC, covering more than 30 countries and regions. Through close integration with the Guoan Community Baicheng Wandian, it helps the Guoan community to create more favorable value for millions of users."
Signing Ceremony of the Quartet Strategic Cooperation between Guoan Community and Aolian International Co., Ltd., Global Commodity Center and China Inspection and Traceability Australia New Technology Service Co., Ltd.
In addition, the Guoan community has expanded its supply chain overseas. Recently, Guoan Community and Australia Union International Co., Ltd., Global Commodity Center and China Inspection and Traceability Australia New Technology Service Co., Ltd. carried out overseas trade cooperation, exerted their respective advantages, and established an effective cooperation mechanism to help the country's “One Belt, One Road†construction.
It is understood that the Quartet has jointly launched the “Guidelines for Origin of Commodity Origin†of the Guoan Community. It can track the flow of imported goods throughout the supply chain system through technologies such as big data, including production, circulation, transportation, customs clearance, inspection, and third-party experiments. Effective information on relevant tests such as room testing, so that domestic consumers can purchase high-quality goods from overseas origins with greater confidence.
Adelaide Hills Delactated Whole Fat Pasteurized Milk Products from Australia Receives Attention
At the celebration site, the Adelaide Hills Delactated Full-fat Pasteurized Fresh Milk product of the Guoan Community “Product Origin Traceability Program†attracted the attention of the participants. The product is affixed with the QR code of the China Inspection and Certification Group. The QR code is scanned by mobile phone. The product name, company name, inspection institution name, traceability result, product origin, manufacturer, date of manufacture, expiration date, shipment Information such as port, batch number, inspection date, on-site inspection photos, certificate of origin, health certificate/health certificate, product introduction, and company introduction are clear at a glance.
Experts said that through careful product selection, perfect logistics system and strict quality system guarantee, Guoan Community has built a “highway†for community residents to enjoy quality products and service resources. Let community residents buy with confidence, use it conveniently, and make purchase choices a right, not a burden.
At the same time, the Guoan community also pays attention to planning the theme offline activities to enrich the residents' shopping forms. On January 7, the Guoan Community launched a large-scale series of "New Year's Coming" in Beijing. On June 1, the Beijing Guoan Market was held. In order to greet the first anniversary, the Guoan Community specially organized the “Community Buying Festivalâ€.
As the first community shopping festival to open to the people's doorstep, the community shopping festival focuses on the buying atmosphere. In the Tianjin station of Guoan Community, the reporter saw that the on-site products were rich, covering rice, noodles, oil and other just-needed consumer goods, and also carried out promotional gifts such as full gifts and full reductions. At the same time, the Guoan community also
It provides fast delivery for 1 hour, free delivery from zero yuan, and 24-hour service. Let the community residents do not need to “Amoyâ€, they can feel the “big store†delivered to the door, and fully explain the convenient and rich service concept.
In addition to tangible goods, intangible services highlight the convenience of value. Suddenly scratching his hand, he found that there was no band-aid in the medicine cabinet at home. Was hungry in the middle of the night, only to find that there is nothing in the refrigerator. The toilet was blocked, and a few phone calls didn't find a reliable maintenanceman...
These services are small but closely related to the lives of community residents. The Guoan community deeply understands the meaning of this service, and has established a perfect service system represented by Guoanxia. Guoan Xia, like the name, is well-trained, energetic, and daring. It is highly integrated with the multi-dimensional needs of residents' lives, and it is urgent for residents to think about what they want. Through the 8 contacts of mobile APP, 400 phone, WeChat, etc., community residents of all ages can find Guoanxia in the fastest way. Multi-dimensional service content such as express delivery, housekeeping, maintenance, etc., waiting 24 hours a day, so that community residents can enjoy convenient and simple happiness.
This convenient multi-dimensional service model of the Guoan community has also been recognized by relevant departments. On March 26, Guoan Community signed a strategic cooperation agreement with Beijing Chaoyang District Social Construction Office. Guoan Community officially settled in Chaoyang “One Quarterly Community Service Circle†and provided laundry for residents by means of “online order + offline serviceâ€. Nearly 20 services including cleaning, maintenance, and fresh booking.
Professional plus temperature to establish competition barriers
Behind these “seeing†community services is the strong support of the Guoan community to open and share a one-stop service platform.
With the help of innovative technologies such as the Internet, cloud computing and big data, as well as more than 400 stores offline, the huge amount of consumer information accumulated by Guoan Xia, the Guoan community comprehensively collects consumer data of community residents. By analyzing the age, gender, frequency of shopping, preferences, etc., based on the accurate depiction of the portraits of the community, design "community properties", "community shopping", "living services", "information services", "public services" and Six interactive services of "interactive services".
Clicking on the Guoan Community APP client can have a deeper understanding. These sections cover the various needs of the community residents, complement each other and share data. Work together to build a multi-dimensional service system covering consumer consumption, entertainment, learning, and old-age care.
What is commendable is that in the new retail market, the industry has more emphasis on the driving force of technology sales to products, and the focus is gradually shifting to “no oneâ€. The Guoan community has never forgotten the essence of community business – product quality, community user needs, and consumer experience. Focusing on the center of “peopleâ€, we insist on providing temperature services to community residents.
In the view of the Guoan community, technology and emotion are not one-or-one relationships. Mature smart communities need supporting support from mature community businesses, while mature community businesses need to combine technology and emotions.
This is fully reflected in the Guoan community offline store. Unlike the traditional community service system, the Guoan community store is not only a shopping supermarket, but also an open space for sharing and connecting with emotions.
Walking into the store, you will feel a sense of harmony between the old neighborhoods that have been long gone. Community residents are two or three partners and three or five groups. Here, talk about buying food and clothing, talk about home experience, and experience various community services. The intimacy of a large family has brought the distance between the residents of the high-rise reinforced concrete buildings.
Another temperature practitioner, Guoan Xia, can not be ignored. They are the highly integrated residents' needs of the Guoan community and act as a resident lifekeeper. If the service system of the Guoan community is likened to the adult nervous system, then Guoanxia is a neuron that feels stimulation and conduction. They are close to the community life, provide users with personal services, and provide quality supervision of services and goods, greatly increasing consumer stickiness and brand loyalty.
This housekeeping-style community service has become a solid emotional link between the Guoan community and the community. The quality consumer experience created by this is obviously not a substitute for “no one†or “self-helpâ€, and it is also unmatched.
Some experts said that the relationship between the Internet and people has become unfamiliar and illusory, and sincere and enthusiastic exchange of feelings, it is precious in business activities. The Guoan community has purely and purely grasped this commercial essence and undoubtedly brought profound thoughts to the industry.
Specifically, at the brand festival, the three major themes of the Changan Card, the elderly carnival, and the super “Year†goods released by the Guoan community fully explained the concept of community service with temperature.
For a long time, the home repair industry has been full of problems such as opaque service charges, difficult service providers, and insecure after-sales, which have caused headaches for community residents.
In response to the urgency of the residents of the Guoan community, the “National Community Rehabilitation Card†campaign was launched. In line with the concept of a card in hand, home care and worry-free emotional service, according to the common kitchen and toilet dredging, circuit lighting repair, lock installation and other more than 100 kinds of home repair needs, the annual security service plan was formulated.
In addition to home repairs, the dietary health issues of older residents are equally interesting. The Guoan Community launched the elderly carnival event to spread the concept of healthy old age. On October 28, on the occasion of the Chung Yeung Festival, the Guoan Community organized tens of thousands of elderly people to taste old-age meals in eight major cities such as Beijing, Tianjin and Shanghai, calling on the whole society to pay attention to the healthy diet of the elderly and pass on the old and the old. Service philosophy.
At the same time, with the old-age meal as the entry point, the Guoan community has built a series of suitable service products from the residence to the medical care and health care, so that the elderly community residents can truly be old-fashioned and old-fashioned. Old and happy.
Guoan Community "parallel import car" zone unveiled the brand ceremony
The “Parallel Imported Cars†area of ​​Guoan Community is also a highlight of the festival. In this area, Mercedes-Benz, BMW and Toyota brand parallel imported cars are neatly arranged, causing crowds to watch. Parallel imported cars are not specifically tailored to the Chinese market. They are not imported to China by foreign distributors in China. They are not sold by 4S stores of various brands, but are purchased directly from overseas markets through professional channels, respectively for the Americas, the Middle East, The models produced in markets such as Europe are also known as the US version, the Middle East version, and the European version.
Guoan Community launched a parallel imported car business, aiming to establish the first brand of automotive services, providing high-quality automotive aftermarket services including parallel imported cars, car decoration, maintenance and maintenance, and is committed to providing more professional and more professional community residents. Convenient and more reliable one-stop car butler service.
The last item in the series, the Guoan community focused on the most popular double eleven online shopping. Starting from the actual interests of the community residents, the super-year "goods" activities of the Guoan community put forward the concept of "only useful" - since it is necessary to pick up the goods, it is better to have some necessities such as rice flour and oil, and to save money and eliminate waste.
The novel and healthy consumption concept is believed to make the community consumers shine and show a demonstration effect on the development of the industry.
New ecosystem leads to industry expectations
Some industry media pointed out that in fact, behind the above convenient, rich and temperature-oriented service concept, in fact, the Guoan community has been making a fuss about "connection." Whether it is the above mentioned Guoan Community Store, Guoan Xia, Guoan Community Changshu Card, Community Buying Festival, or Guoan Community APP, one-stop service platform, it reflects that Guoan Community strives to use multidimensional services to serve community resources. Accurately connect with the needs of community residents, and connect and interact with each family and every resident in the community to build a community service ecosystem and a community life circle. The most important feature of this eco-sphere is the convenience, richness and temperature.
As Zhao Chenxi, CEO of Guoan Community, said, the current Guoan community is an ecological circle that builds ecology and creates a smart community service. This ecosystem needs to be the basis for solving life needs. What is more important is to promote the formation of mutual help and sharing of intimate emotional connections between people.
It is this development orientation with a forward-looking strategic vision that allows the Guoan community to implement a rich and convenient and humane community service concept, both in terms of overall development strategy and specific product line layout, and become a national security community. Richer and more convenient, the strong support of the brand concept. As a result, the consumption loyalty and loyalty of the community residents have been greatly increased, and they have emerged from many traditional community commercial enterprises and become the leading brands in the industry.
The best way to foresee the future is to participate in the creation of the future. In the blueprint envisioned by the Guoan community, the future community will be an ecological circle of resource sharing, information sharing, service sharing and skill sharing.
At the brand ceremony, Zhao Chenxi, CEO of Guoan Community, also told participants that the future community, the ability of each excellent enterprise, will benefit the community, and the value of each brand can be fully realized. The future community will form a new ecosystem because of the existence of “national securityâ€.
100 million enterprises make products, 1 billion enterprises make platforms, and 10 billion enterprises do ecology. Some experts commented that this is the assembly number of the community service ecosystem in the Guoan community. Under the trend of consumption transformation and upgrading and sharing economy, the future community business field will usher in more influxes, with ecological layout. Strategic vision, with core competitiveness, enterprises that truly take root in the community and serve the community will usher in development opportunities and quickly occupy the head position in the competition.
Obviously, the Guoan community has already possessed the above-mentioned core elements. On the occasion of the anniversary, standing on the development node of the past and the future, the forward-looking strategic guidance of the Guoan community and the spirit of exploration of continuous iteration and innovation will bring the rapid development of the entire industry. More expectations.
Editor in charge: Shi Jinling
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