Hardware industry promotion does not follow suit

At the exhibition site, a large number of website reporters interviewed companies such as Luohe Tulong Abrasives Co., Ltd., Ningbo Jiejie Tools Co., Ltd., Guangdong (Foshan) Heming Hardware Tools Co., Ltd., and deep pigeon abrasives grinding tools company. According to these companies, since hardware tools do not belong to consumer goods, the company does not promote sales during the Mid-Autumn Festival and National Day celebrations.

According to Mr. Tian Yunling, general manager of Luohe Tulong Abrasives Co., Ltd., the company occasionally does some promotions, but generally choose to do it in the off-season. For Tu Long Abrasives Co., Ltd., due to the high temperatures in the summer, many projects stop production and production stops, and the sales of the company's products are slow. Therefore, they are in an off-season state. Under such circumstances, the company will adopt some promotion measures appropriately. These promotional methods include: providing customers with advertising billboards, playing cards, buying ten get one, supporting services in a short time.

Ms. Ge Ju, general manager of China Marketing Department of Jiejie Tools Co., Ltd. also stated that JJ Tools will not engage in promotional activities along these big festivals, but will occasionally engage in promotions based on the needs of business development, such as giving customers a small gift. , discounts, etc.

Mr. Li Shikui, general manager of Heming Hardware Tools Co., Ltd., said that in one year, the company will set aside one month as a promotional month. This month is generally the period when the off-season is over and the peak season is about to begin. However, sales promotion is not based on festivals. It is based on the development needs of companies. For example, the promotion period for 2010 is scheduled for September 15 to October 15, because this period is the end of the off-season and the season begins immediately. Stage to remind customers to pay attention to the company's products.

From the above, we know that holiday promotions are good for businesses, but not for every industry. Because hardware products are durable products, slow replacement, and low elasticity of demand, consumers do not expect to snap up hardware and tools products during the holiday season. Therefore, hardware companies generally do not “promote” the promotion of the festival.