Home building materials industry advance sales promotion

Compared with previous years, this year's home building materials industry promotion came earlier. The big concessions that have occurred in the past on March 15 have already taken shape this spring. The good timing of the twin festivals of Lantern Festival and Valentine's Day began with the first shot of the opening year. By the end of February and early March, the promotion of the force has been overwhelming.

Let's take advantage of the heavyweight attack "open the first battle 20 yuan to reach 200 yuan audience general", "good starter subsidies will enjoy 8% subsidy for goods", "10,000 people building materials home ceremony 1 fold" ... ... only in late February, each A variety of home building materials discount promotions have been emerging.

“The news of discounting and profit-seeing on the Internet came over and saw it.” On the weekend, Mr. Zhu and his family strolled through the home hypermarkets. “There are plans to remodel and decorate the guest bedroom and the study room. The appropriate furniture," Mr. Zhu belongs to the "prepared for the rainy day" type, thinks that taking a look at it will never be a disadvantage. "Even if we don't do it now, we may have more concessions by 3.15. Now we can see good Can pay attention to it, but also by the way reference to the decoration style and color choices, buy directly on the line."

Usually from the end of February to March are Guangzhou's “back to the south”, most owners will try to avoid this period of time decoration. In fact, it is only the carpentry part that has a major impact on the decoration. “Back to the south is not a big decoration, but this year's early-year discount is early, and it is right to look at the market ahead of time. Just as some furniture in the home needs to be eliminated and re-buyed, if there is a suitable discount, it will be moved back.” Mr. Li said. The reporter saw that many home hypermarkets plan to launch heavyweight non-profit promotions from the end of February to the beginning of March, continuing to “3·15”, and even linking up to the “May 1” peak season through small activities, and these promotions are also successfully implemented. In the beginning of the year, it has driven a certain popularity. For example, the Hongshuwan Furniture Expo Center Haizhu Store will hold the "Furniture for the Year of the Families to Enjoy a Fight for the Enjoyment of the Whole City" event from March 1-2, with an audience of as low as 30%, as well as "2014 yuan" for fine furniture. Crazy buying.

In 2014, the opening battle “Lanyan” of building materials such as flooring or home furnishing industry was burned earlier than usual. It is understood that the first round of promotion in the home market in previous years generally appeared before and after “3·15”. From the end of February this year, large-scale promotion activities have started, group buying, bargaining, and factory direct sales. “The merchants pay attention to the first shot of the year and they are a good bet. They are hoping to usher in the new year's good start. In addition, February is also the key node for merchants for the New Year layout,” industry sources said. However, many businesses also said that the current promotion plan "internal meeting has not yet been finalized", the focus is still in March, there will be a considerable portion of the preferential launch.

With the rising costs of raw materials and labor, the issue of price increase for decoration materials is also the focus of consumers after the holiday. Most floor vendors stated that it is not yet clear what the specific price changes will be and that the headquarters policy will be released. The person in charge of a floor brand stated that according to the trend of previous years, the product price will not change much, and the price increase will be mainly concentrated on new products. The specific price increase rate has not been disclosed.

It is reported that most homeowners will pay more attention to large promotion nodes, such as “3·15”, May 1st, 11th, and Dianqing, etc. The industry will try to choose the most appropriate time and brand to purchase in order to maximize the savings. When consumers buy furniture should be started? Industry experts generally said that if you buy Guangdong and coastal furniture, you can sell it in the near future, because dealers want to go to the three major exhibitions in Guangdong orders, want to take more orders for the factory Discounts; some dealers want to change products, this time to clear the goods. Moreover, many manufacturers want to win a good start, this time the price is often not high. After March, many manufacturers may mention the price and wait until the May 1st peak season.