Home business transformation, only one-sided understanding of "+Internet" is not enough

Out of curiosity, the author learned about the best music products through my friends around me, and first shared with you. First of all, Lewu Youpin chose a sub-category category (TV background wall, bedside wall) that was not valued by the home industry as a breakthrough, focusing on home fixing. Secondly, through the innovative design, the standardization of products and the scale of production are realized. Finally, the operation of the F2C model squeezes some of the channel costs.

The most discussed in the author's circle of friends is its F2C model, which is also the most attractive point for everyone. After the Prime Minister put forward the concept of "Internet +", all walks of life are discussing "Internet +", but most people's understanding of "Internet +" is one-sided. Not an F2C model is "Internet + Home", F2C mode is at most "Internet + Sales", it only solves some sales channels. Creating a brand encompasses production, supply, service, design, etc., of course, not just sales. This is because of the impact of the rapid development of the first 30 years on everyone. Going back to the Le House Premium, the cost of the F2C model is very small, but the home products not only sell the products, but also the services, installation and after-sales must be solved through channels or service providers. The cost of this piece is impossible. Squeezed out.

So, what is the core we should focus on in addition to the veil of the F2C model? The author believes that the product standardization and production scale of Lewu Youpin is worthy of the home furnishing industry, especially the custom home furnishing industry, which has not existed the concept of standardization and scale production. We often hear the terms "Internet + sales" such as "O2O" and "F2C", but rarely mention the terms "Internet + production" such as "Manufacturing Internet of Things" and "Made in China 2025". Customized products not only mean high prices, but also long construction periods, which makes the Leshan premiums that achieve product standardization and production scale appear unique and precious. Some companies have tried to solve this problem, but for various reasons are not successful, there are external factors, but also internal factors. The root of internal factors lies in the widespread innovation and lack of concentration in custom home furnishing companies. The lack of investment in production is also a common problem for Chinese companies.

The author has visited the Beijing International Integrated Custom Home Show in March for two consecutive years and found that many custom home furnishing companies have been transformed by the door enterprises. As the wooden door market matures year by year, the share of large enterprises is increasing, causing the pressure on small and medium-sized enterprises to transform into a custom home. Wooden doors belong to the custom industry, and the transformation is also logical, but at the same time it also causes everyone to lack the original motivation to promote product standardization and production scale. With F2C as the basic business model, focusing on home solid packaging, innovative design and production to achieve value-for-money quality and close to consumers, it may be that after such comprehensive polished music house superiors have been so concerned.