Recently, Huitailong, which won the “Excellent Hardware Sanitary Brand of the Year†in the annual home/home appliance industry annual selection event in South China 2010, has officially launched the new VI system. Ding Li, director of the Competitiveness Evaluation Research Center of the Guangdong Academy of Social Sciences, said in an interview with the media about the status quo and competitiveness of China's hardware sanitary ware industry that Huitailong, as the hardware sanitary ware brand of Ligen China, has become more internationally competitive after establishing a new global VI strategy. .
Huitailong, which is located in the Pearl River Delta, is one of the national brands in China's hardware sanitary ware market that can compete with internationally renowned brands. It has been 15 years old. Ding Li believes that the launch of Huitailong's new VI system is an important measure for its global strategy and expansion of overseas markets. It is also a major performance of Huitailong.
According to Chen Hong, Chairman of Huitailong, Huitailong, after the development of the first decade, coincides with the 15th anniversary of the company in 2011, and now proposes the goal of the second brand to take off, which is to consolidate the local hardware industry. The first position of the brand is to build a domestic high-end brand and move towards an international brand. “The strategic positioning of Huitailong brand is a world-class professional hardware sanitary ware brand†Chen Hong fills in.
Why is Huitailong so confident in its brand development? Ding Li said in the investigation report of the hardware sanitary ware industry that unlike the thousands of OEM-type private enterprises in the Pearl River Delta, Huitailong is taking a road of brand creation. After more than ten developments, the company has understood the brand. Advantages and influences, and the development goals of a century-old store have pointed out the direction of enterprise development.
At present, Huitailong not only has a strong influence in China's high-end hardware sanitary ware market, but also covers many high-end star hotels, high-end office buildings and high-end residential areas, and has received wide acclaim, and the brand value has been rapidly improved. In 2010, Huitailong increased its investment in research and development of electronic lock technology by tens of millions of yuan. At present, this technology has matured and will be put into the market in 2011.
Professor Ding Li said that there are two types of enterprises in this industry: one is going to take the low-cost and low-price road; the other is taking the brand road, Huitailong is undoubtedly the latter, which is to occupy the market and build The foundation of a century-old shop. For the launch of Huitailong's new VI strategy, Professor Ding Li said that due to the small and scattered information, asymmetric information, non-standardization and strong substitutability in China's hardware and sanitary ware industry, the market competition is cruel, so the reputation and brand are particularly Importantly, Huitailong’s move will make the brand more internationally competitive.
Huitailong, which is located in the Pearl River Delta, is one of the national brands in China's hardware sanitary ware market that can compete with internationally renowned brands. It has been 15 years old. Ding Li believes that the launch of Huitailong's new VI system is an important measure for its global strategy and expansion of overseas markets. It is also a major performance of Huitailong.
According to Chen Hong, Chairman of Huitailong, Huitailong, after the development of the first decade, coincides with the 15th anniversary of the company in 2011, and now proposes the goal of the second brand to take off, which is to consolidate the local hardware industry. The first position of the brand is to build a domestic high-end brand and move towards an international brand. “The strategic positioning of Huitailong brand is a world-class professional hardware sanitary ware brand†Chen Hong fills in.
Why is Huitailong so confident in its brand development? Ding Li said in the investigation report of the hardware sanitary ware industry that unlike the thousands of OEM-type private enterprises in the Pearl River Delta, Huitailong is taking a road of brand creation. After more than ten developments, the company has understood the brand. Advantages and influences, and the development goals of a century-old store have pointed out the direction of enterprise development.
At present, Huitailong not only has a strong influence in China's high-end hardware sanitary ware market, but also covers many high-end star hotels, high-end office buildings and high-end residential areas, and has received wide acclaim, and the brand value has been rapidly improved. In 2010, Huitailong increased its investment in research and development of electronic lock technology by tens of millions of yuan. At present, this technology has matured and will be put into the market in 2011.
Professor Ding Li said that there are two types of enterprises in this industry: one is going to take the low-cost and low-price road; the other is taking the brand road, Huitailong is undoubtedly the latter, which is to occupy the market and build The foundation of a century-old shop. For the launch of Huitailong's new VI strategy, Professor Ding Li said that due to the small and scattered information, asymmetric information, non-standardization and strong substitutability in China's hardware and sanitary ware industry, the market competition is cruel, so the reputation and brand are particularly Importantly, Huitailong’s move will make the brand more internationally competitive.
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