Inventory of the nine most "powerful" events in the furniture hardware industry in 2010

The time is like water, and the years are like shuttles. The wheel of 2010 is about to pass by. Looking back at this year, the furniture hardware industry experienced a 30-year history of major changes: industry reshuffle, price shocks, market battles, brand rise...though this One year, the furniture hardware company has a complex living environment. In this year, the furniture industry is faced with the choice of “birth and death” in terms of technological innovation and industrial upgrading. However, there are still many incidents that inject fresh blood into the hardware industry. It is worth keeping in mind. At this moment, let us use inventory to fight against oblivion and apply the most popular online vocabulary in 2010. Let's look back at the nine “best power” events in the furniture industry in 2010.

“To Power” Incident 1: Red Star Meikailong Receives 2.6 Billion Joint Funding Incident Review: In June 2010, the domestic furniture chain giant Red Star Macalon announced in a high-profile manner that it has obtained the US Warburg Pincus Investment Group, CITIC Group, Fosun Group A total of 2.6 billion yuan (***) was injected into the four investment institutions of the Bohai Industry. After the large capital injection of 2.6 billion yuan, the overall scale of the Red Star Macalon has reached 3.8 billion yuan, which is currently the largest private equity in China's chain industry (see map). Hongxing Meikailong Chairman Che Jianxin said that the 2.6 billion yuan capital injection will be used for the construction of new shopping malls. It plans to build 3-5 stores every year through joint ventures, self-construction, etc., combined with various other businesses. The operating model accelerates the pace of the construction of new shopping malls, and strives to reach 200 stores nationwide in 2020 and rank among the world's top 500 companies.

“Give Force” Event II: Proving to the world that China’s furniture industry parks are clustered with events. Review: In 2010, China’s furniture industry parks were located in Guangdong, Zhejiang, Jiangsu, Jiangxi, Hebei, Hubei, Sichuan, Liaoning, Yunnan, and Shaanxi. Taking full advantage of the scene, the scene is full of flowers: Zhejiang Furniture is building a furniture exhibition center in Shijiazhuang with a total investment of 5.5 billion yuan; Guangdong Furniture is building “IPC Global Home Industry New City” with a total investment of 150 billion yuan; Jiangsu Hai'an builds an Eastern China furniture industry base The first batch of signings totaled 12.8 billion yuan; Hubei Qianjiang Jianhuazhong Furniture Industrial Park, with a total investment of more than 10 billion yuan; Sichuan Chengdu built the global furniture and building materials CBD, with a total investment of over 10 billion yuan; Hebei Xianghe builds Asia Pacific International Furniture Materials City, The total investment is more than 5 billion...

“Give Force” Incident 3: The Outrageous Rise of Furniture Chuanjun Annual Output Breaking Through 40 Billion Events Review: Statistics of Sichuan Furniture Industry Chamber of Commerce in 2010, Sichuan's total furniture production value reached 31.6 billion yuan in 2008, 44.1 billion yuan in 2009, and industry growth rate reached 40% . Today, Sichuan furniture not only seizes second and third-tier cities in China, but also actively develops the primary market and even attacks the international market. According to statistics, Sichuan's total annual export of furniture was only US$20 million in 2006. In 2009, under the influence of the global financial crisis, the total annual export of furniture reached US$180 million. In just a few years, the total annual export of furniture has quadrupled. The performance of Sichuan furniture in recent years has made Guangdong, Zhejiang and other traditional Chinese provinces of furniture and major media exclaimed: Chuanjun is here!

"To force" event four: furniture, crowded with CCTV advertising home building materials increase over 200%

Event Review: CCTV advertising bid is known as the "China's economic barometer", "brand Olympics," said the successful results can reflect the economic development trend of the coming year, industry development trends, every year will attract hundreds of domestic and foreign enterprises to participate. In 2010, more and more furniture companies debuted in CCTV and made a high profile into the eyes of the Chinese people: The domestic home circulation giant Hongkai Macalon took over 100 million yuan in transaction prices and took a high profile away from the special news of the Evening News. Advertising rights have become the biggest single in the CCTV online bidding in 2011; the image advertising of the “Family Dream, Happiness Bloom” of All Friends Furniture has dominated the prime time of 2010 CCTV advertising; a bright pearl in the Spring Festival of the Year of the Tiger "Advertising" surprisingly winning; actually home (view map), Zhongzhixin Furniture, Kebao Boloni ... ... all appeared in the prime time of CCTV, in 2010 more than 400 million CCTV advertising home industry, the overall increase of more than 200 %, to steal the limelight of traditional industries such as automobiles and home appliances.

"To force" event 5: Furniture network purchase trend "Quyi Group" 40 Tianchuang Group Buy Mythical event review: "Quyi Group" is the first one held by Qumei Furniture from July 10, 2010 to August 18, 2010 The network furniture group buy "10,000 people buy big Amoy kill" activities. The group purchase product is the living room series and restaurant series of “Northern Europe scenery” of Qumei Furniture. According to the number of online orders, the event determines the discount of furniture. When the number of orders reaches 10,000 sets, all the subscribers can enjoy the lowest discount of 5.5 percent for furniture, and can save nearly 6,000 yuan for the “members”. Qumei Furniture finally ended its event with an impressive performance of 13,500 orders. It successfully resolved the contradiction between the electronic trading platform and more than 800 stores across the country, and successfully interpreted China's first full-scale O2O model (online2offline). —— Bring online consumers to real-life stores, pay for offline merchandise online, and then go online to enjoy services.

"For Power" Incident 6: Multiple furniture and building materials were listed on the Rich List: In the 2010 Hurun Retail Rich List released on October 25th, the furniture industry performed well. Last year was the month. Ding Zuohong of Star Furniture has a wealth of 2.5 billion yuan, Wang Hua of Jinsheng Group, with a wealth of 2 billion yuan, and Liu Zhiqiang and Yan Meiqing of the Xiangjiang Group, with a wealth of 1.6 billion yuan, and this year's list has changed significantly from last year. Kai Long, Chairman of Chevalier, ranked No. 8 with 7.5 billion yuan, not only became the newest and richest man on the list, but also became one of the “top ten richest”.

“Give Force” Event Seven: Review of International Brand Furniture Meeting in China: The World's Big Three Furniture Fair, which was opened on September 7, 2010—At the 16th China International Furniture Fair, Italy, France, Japan, Malaysia and Indonesia Other well-known overseas furniture companies organized delegations to participate in the exhibition. The number of overseas exhibitors increased by 15% to 130. According to statistics, products from more than 30 countries have entered the Chinese market. In Europe, 200 high-end furniture brands have entered the Chinese market. Shanghai has more than 100 international furniture brands. The international brand furniture in China is expanding every year.

"To force" event eight: Red Star Macalon, actually home staged home version "3Q war"

Review of the incident: On October 23rd, the Beijing Star Shopping Center, the red star of the Meikailong brand, was officially reopened. This was a good thing, but it made some home-owners guilty of difficulties: "If you don't enter the Hongxing North Wuhuan Store, you will be punished by the red star; if you enter the Red Star North Wuhuan Store, you will be actually taken home. "The sanctions." Beijing Furious House united with the capital's major home stores to declare war on the Shanghai Red Star Macalline. The battle between the two representatives of domestic-funded home chain companies has intensified, indicating that the industry has reached a white-hot level, the two major home predators Competition is dubbed the "3Q Wars" of the home edition.

"For power" event 9: Stars gather together to speak for the end of the 2010 "entertainment" Chinese furniture incident Review: In recent years, the pan-home industry, celebrity endorsements one after another, from the floor to the paint, from the kitchen to the sanitary ware, and even the ceiling, metal plumbing, stars everywhere face. In the furniture industry in 2010, the celebrity endorsements were even more vibrant: Zhao Wei endorsed Huayuan Xuan, Shu Qi endorsed Sofia wardrobe, Lin Zhiling endorsed REGOLITH furniture, Carina Lau endorsement dynasty, Michelle Reis endorsed good scenery furniture... Many fashion circles became hot stars actress , began to "dedicate" to furniture, actually won a lot of eyeballs.