"Micro-control" smart home mainstream?

Sweep, Shake, Like, Circle of Friends, What young people are passionate about

As Wechat continues to heat up, more and more young people play Weibo. If you look a little, you can find that the WeChat QR code is printed on the current product promotion page, the mall entrance, the cover of the newspaper and magazine, the home page of the website, and even the personal business card. As the most popular social information platform nowadays, the mainstream entrance of mobile terminal, WeChat is becoming a major commercial trading platform.

In addition to instant messaging, marketing, micro-payments, and other functions, WeChat can also become a small housekeeper through application development, enabling remote and local control of home appliances, lighting, curtains, and audio and video. It is understood that through cooperation with Tencent, Haier launched a WeChat refrigerator and Skyworth launched a WeChat TV. In the WeChat TV, as long as the TV and the "China Internet TV" micro-signal binding can be achieved, voice search, advanced search, high-definition theater, a key collection, WeChat photo TV, a key service, micro-channel remote control, remote on-demand, WeChat payment and other applications.

In addition, companies in the smart home industry, such as Hedong Enterprise's "HDL-wLife Smart Micro Life Platform," have succeeded in interconnecting the WeChat platform and the smart home control, enabling the use of WeChat to send simple instructions to control the whole house. Global smart home leader GKB smart home has launched a WeChat control function that can remotely control home appliances such as TVs and air conditioners. As the world's first smart home product based on WeChat client control, Smart HomeCare Smart Home, can realize the functions of one-click guarding, disarming, photographing, recording, and controlling the socket switch of WeChat.

Then, with the increasing popularity of smart home appliances with embedded Wi-Fi modules and intelligent home control platforms and WeChat control, will WeChat control smart homes become mainstream?

Square: "WeChat" plays a bigger role in smart home than smart home itself

At present, although the application of WeChat in smart homes is still relatively simple, and most of them are dominated by control, these seemingly simple functions allow us to feel the convenience and speed of smart homes in practical applications. Secondly, on the basis of realizing basic control such as home appliances, WeChat can also expand new features to make home control more humane and personalized, such as voice messaging reservation control, collaborative control of electronic products at home, and more thoughtful after-sales service.

The most important is that WeChat has a mature technology platform, a large user base, and an open user platform. From these three points, WeChat is undoubtedly a convenient terminal application for smart homes. By integrating existing WeChat resources, WeChat can achieve better service in the promotion, operation, user experience, and statistics of smart home products.

Anti-party: At present, "WeChat" is in fact just a remote control.

With the arrival of the mobile Internet wave, many smart home companies are developing APP control clients based on IOS and Android systems. WeChat control is only one of the control terminals in the wave of mobile Internet. It can be seen that the WeChat home appliance control actually involves the user's information flow in the form of a public number, and the WeChat does not carry the user's high-frequency operation of multiple home appliances.

In addition, WeChat is still in its infancy in smart home appliances. At present, there are N public numbers for N types of home appliances, and N types of home appliance integrated solutions have not yet been formed. In addition, WeChat, as a hot social platform, is also prone to breeding security problems. The most important thing is that smart homes have no clear business model yet.

Summary: Regarding whether “Weixin Control” can become a mainstream platform, Xiao Bian is here to organize positive and negative views, hoping to cause some reflection. As to what the answer is, it is not important. The important thing is that cross-border integration of mobile internet, mobile payment, and internet finance will bring about changes in society as a whole, and this change will also bring about innovation opportunities in the industry.