Last year, the millet air purifier, which sold for only 899 yuan, has not yet ended its impact on the Chinese purifier market. This year, the millet water purifier, which is priced at only 499 yuan, is about to be launched. What new impact will this bring to the domestic water purifier market?
The home appliance circle was exclusively informed that the millet water purifier will be launched in April this year. The first millet water purifier is RO-type, and the market price is expected to be 499 yuan.
At present, the price of ordinary RO water purifiers on the market is generally around 2,000 yuan, and the price of mainstream brand RO water purifiers is higher than 3,000 yuan. This means that the Chinese water purification market, which is a mixture of fish and dragons, will face the challenge of survival and death under the “price butcher†of Xiaomi.
It is reported that the first Xiaomi water purifier is produced by Foshan Yunmi Electrical Technology Co., Ltd. The company is jointly invested by Tianjin Jinxing Investment Co., Ltd., a subsidiary of Xiaomi Technology, and Chen Xiaoping, the vice president of technology and the general manager of the rice cooker company of the former US Life Appliances Division. The shareholding ratio of the two parties is still unclear.
However, according to the "North America" ​​access public information, Foshan Yunmi Electric Co., Ltd. has applied for 13 patents including "one-button WIFI connection function key water purifier". It is foreseeable that Xiaomi's first water purifier will have intelligent functions such as mobile phone control water purifier and water quality.
The news of the introduction of the millet water purifier shows that Xiaomi will adopt the strategy of “stepping more than one boat†in the field of smart small household appliances. On the one hand, it is jointly developed with the cooperation of the home appliance giants of the United States, and on the other hand, it is looking for a professional team to form a professional expansion of the joint venture company. At the same time, the possibility of other cooperation is not excluded.
Last year, Xiaomi Technology strategically invested in Midea Group. In March of this year, Fang Hongbo, the chairman of Midea Group, confirmed to the outside world for the first time that the smart air conditioners jointly built by the two parties will be listed soon. At the same time, the two sides are still planning to build a new intelligent hardware, just like the Xiaomi air purifier.
According to public reports such as media reports and business registration, Foshan Yunmi Electrical Appliances Co., Ltd. was established in May 2014 with a registered capital of 12.5 million yuan. It is an Internet home appliance enterprise specializing in R&D and manufacturing of small household appliances. The company adheres to the product philosophy of “born for fever†and is committed to providing safe and intelligent Internet small appliance solutions for fashionable home users.
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