With the rapid development of e-commerce, e-commerce in the home industry has also rapidly emerged in recent years, and many professional home network malls provide a platform for consumers and enterprises. The home stores that have been hailed as the “lifeline of life†of home furnishing companies have also begun to actively try and explore in the field of e-commerce, and have launched their own online shopping platforms.
The store has embraced the Internet
In July 2012, Red Star Macalline officially launched the E-commerce platform Hongmei Mall, and in March 2013 changed its name to “Xing Yi Jiaâ€. Following the “touching the net†of traditional large-scale home stores such as Red Star Macalline, the tens of billions of home furnishing stores in the country were also on the “Online Online†platform on November 11, 2013. After more than two years of exploration, the home of the family has adopted the O2O banner of “online and offline integration†in the attitude of “self-relianceâ€, and wrapped up nearly 100 physical stores under the line to embrace the Internet in all directions.
In addition to the two giants in the home store "touch the net", many home stores are trying e-commerce, such as the Blue King Mall under the Blue King, and the official website of Wanjia Lighting Lighting City.
In addition, there are also many outside the Chengjiao Plaza and Jimei Home, which cooperate with the existing e-commerce platform. After a period of development, the current home store is still exploring and experimenting with e-commerce, and is in the process of finding the most suitable for its own development.
E-commerce is to open up new models
Some people say that home stores are e-commerce, just to avoid giving up this "fat." I don't want to give up control of traditional channels and the resulting profits, but I have to face the challenges brought by e-commerce. E-commerce is just a tool for information display and gathering.
Shen Yaojun, vice president of Jimei Home Furnishing, believes that traditional home stores are now coming from traditional channels. For them, they are psychologically rejecting the sales model of O2O, but they feel that if they do not do O2O, they will gradually fall behind in e-commerce. The competition will be eliminated, so I have to embrace O2O. However, no single channel can monopolize the world. Home furnishing companies do e-commerce, and more are hoping to open up new marketing models and greet all channels with an open mind, not just on a piece of cake.
Online shopping offline experience
In fact, the traditional home building materials store to do e-commerce, has its own irreplaceable major advantage, is the overall sense of online and offline matching. With a large number of offline physical stores, non-standard products account for a large proportion of the home industry, so while considering the convenience of online shopping, offline experience is more important.
Suzhou home network editor, the article comes from the Internet.
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