Pearl River Delta Mould Faces Opportunity Industry Cluster Brands Brilliant

Guangdong is a large mold province in China. The industrial scale accounts for about 60% of the country's total. The commercial ecology is good. The provincial government and the provincial economic and trust committee have successively attracted high-end enterprises such as China Shipbuilding, Dongfang Electric and AVIC special planes to settle in the Pearl River Delta region. The high-end tool ship of the New China Shipyard also started construction in Nansha as a key provincial project, bringing new development opportunities to the equipment manufacturing industry in Guangdong Province.   During the “Eleventh Five-Year Plan” period, Guangdong molds have developed rapidly, and the scale of the industry has further expanded. The mold revenue has been more than 40% of the country. According to Luo Baihui, head of the International Association of Moulds and Hardware and Plastics Industry Suppliers, Guangdong's mold import and export has been leading the country, with exports accounting for nearly half of the country's total. Guangdong Mould has been leading the national average for about 10 years in home appliance plastic molds. As an overall export-oriented mold enterprise, some enterprises have similar modelling, specialization level and management level to advanced developed countries, but most of them belong to foreign-funded enterprises. Their mold manufacturing concepts are in line with international standards, and their high-precision molds are all exported to developed countries. Some companies employ international technology and management talents to introduce advanced foreign management software, which is a step further than the original domestic enterprises paying attention to the introduction of international advanced equipment. Although the Guangdong mold enterprises were affected by the international financial crisis at the end of the “Eleventh Five-Year Plan”, the export volume and turnover decreased, but with the economic recovery, enterprises seized opportunities and formed stronger competitiveness after the crisis. Advantages of the “12th Five-Year” Guangdong Mould Industry 1. Enterprises should pay more attention to the national “Twelfth Five-Year” development plan, and Guangdong mold enterprises should pay more attention to the “12th Five-Year” development plan of Guangdong. Guangdong Industry will focus on high-end new electronic information, new energy vehicles and semiconductor lighting industry as the focus of recent industrial development, to promote the entire industrial layout, and ultimately achieve overall adjustment, which is also a major strategy for Guangdong's industry to achieve double transfer and change of birds and transformation and upgrading. continue. Electronic information involves precision metal molds, and new energy vehicles are a major opportunity to drive the overall development of the entire Guangdong mold. 2. Guangdong's investment in energy vehicles is close to 10 billion. By 2015, Guangdong will form a comprehensive production capacity of more than 200,000 electric vehicles. The new energy vehicle project will lay the commanding heights of the automobile industry in order to lay the advantages of future automobile technology. For the mold enterprises, the “Twelfth Five-Year Plan” can also be developed on the automobile molds, which is a good development opportunity for the national mold enterprises. In 2010, China's auto production will exceed 17 million units, and by 2015 it is expected to reach 35 million units. There are tens of billions of mold "cakes" to be divided, can we catch? 3. Rail transit such as high-speed rail and subway is also a national key investment project, electronic information field project, shipbuilding and large aircraft project are our market opportunities. 4. The state's high-tech basic industries such as molds must be supported and supported at the policy level, especially for private enterprises. More mold companies are private small and medium enterprises. 5. From the perspective of the opening up of the whole country, from the Pearl River Delta to the Yangtze River Delta, from the Bohai Economic Circle to the revitalization of the Northeast, from the development of the western region to the rise of the central region, whether it is attracting foreign investment or domestic demand, the future economy will drive the entire industry. Rapid development. Analysis of the development disadvantage of Guangdong mold industry 1. The biggest uncertainty factor of Guangdong mold enterprises is the appreciation of RMB against the US dollar. For the export-oriented mold enterprises, they will lose the cost advantage, and some low-end export mold enterprises will be difficult to survive. High-end mold enterprises have little impact; 2. Countries are protecting local enterprises due to the financial crisis, so export-oriented mold enterprises will face greater challenges; 3. It is difficult for Chinese mold companies to directly enter the international brand's industrial chain; 4, Guangdong mold from the home appliance plastic mold to automotive plastic mold needs a process, home appliances plastic parts pay attention to the cooperation between plastic parts, the car emphasizes the cooperation of plastic parts and other materials; 5, Guangdong mold talents in the country's peers are more sought-after Many talents have been attracted to the whole country by the pattern of large openness in the country; 6. Most of the mold enterprises in Guangdong are small and complete, lacking mutual cooperation, let alone integrating resources at the capital level. The number of automobile molds is too large, and one enterprise can't eat it, and it can't integrate the cooperation of other companies. It is bound to become a weak one. 7. Guangdong Mould is also facing the painful period of Guangdong's strategic transformation. In the process of double transfer and cage change, Since most of the downstream enterprises of mold service are moving to underdeveloped or underdeveloped areas due to environmental protection problems or as labor-intensive enterprises, the service cost is increased for mold companies. Some mold companies have been forced to move to underdeveloped areas because of low earnings; 8. Although the mold industry parks have been established, due to lack of guidance, not only the industrial chain and agglomeration effects of molds can be formed, but also become between mold companies. Vicious competition; 9, Guangdong mold business management methods often pursue people's skills rather than specialized, it is difficult to form professional precipitation and accumulation in the process; 10, the management level of mold enterprises is still the bottleneck of the development of many enterprises, China mold enterprises have When a large number of entrepreneurs who understand technology and manage well, it is the day when China's molds are realized from big to strong. Guangdong mold optimization and improvement of the industrial chain Guangdong Province, the better mold development area is Dongguan. From the perspective of Dongguan mold development, it is necessary to have sufficient funds to upgrade the industry. Dongguan has implemented the capital necessary to attract investment and prepare for the industrial structure. In order to truly realize the promotion from “inviting investment” to “investment investment selection”, Dongguan has established a library of investment promotion experts, composed of well-known enterprises, senior technical talents, and experts and professors from the city, with more than 100 people. In the investment inspection activities, experts are invited to provide opinions and play the role of the expert group. Whether the imported projects are in line with Dongguan's industrial policies, whether it can improve the Dongguan industrial chain and conform to the industrial structure, and adjust the direction, planning and feasibility of the project. Demonstrate and provide professional advice. It is reported that by the end of 2009, more than 400 of the more than 1,600 foreign-invested enterprises in Chang'an Town, Dongguan, were engaged in the production of mechanical hardware and mould industry. More than 600 of the more than 1,000 private enterprises with an investment of more than 1 million yuan focused on this industry. Production and sales, more than 3,200 of the more than 34,000 individual industrial and commercial households are engaged in the sales and service of this industry, employing nearly 150,000 people, with an annual output value of 12 billion yuan, accounting for nearly 30% of the total industrial output value of Changan Town. The total output value of molds is nearly 10%. The industrial cluster of mechanical hardware molds has formed a large scale in Chang'an, and has gradually enjoyed a good reputation in the mechanical hardware mold industry in the country and the world. Chang'an Town has been rated as "Guangdong Province Mould Professional Town", "China Machinery Hardware Mould Town", "Guangdong Province Torch Program Mould Characteristic Industry Base", "China Jewelry Industry Base", "National Torch Program Dongguan Changan Mould Industry" base". The mechanical hardware mold industry cluster has a high reputation. The mechanical hardware mold industry has become a veritable characteristic industry in Changan Town, which has driven the development of other related industries and formed a more obvious cluster economic effect. How to complete the industrial upgrading of the mold industry? Hong Huiping, president of Guangdong Die & Mould Industry Association, believes that equipment manufacturing enterprises should establish a modern enterprise system as soon as possible, change the operating mechanism, and encourage social capital and technology to participate in the reform of state-owned equipment manufacturing enterprises. The association has recently established large-scale enterprises such as New China Shipbuilding and China Shipbuilding. In exchange, the other party has agreed to participate in the cooperation in the production mode of molds, covers, parts, standard parts and non-standard parts, and participate in joint production. In addition, Hong Huiping believes that the shortage of skilled talents in line with the needs of high-end manufacturing is a common problem faced by the mold industry. For this reason, the association and the Kaohsiung University of Applied Science in Taiwan carry out cooperation projects with the association, which are funded by the investors and managed by the school. Luo Baihui, head of the International Association of Mould & Hardware Plastics Industry Suppliers, said that the mold industry has been growing at a rate of 20% per year since 2000. During the “Eleventh Five-Year Plan” period, both production and sales were booming, and production, quality and level were further improved, especially for automobiles. The development of manufacturing and IT manufacturing has promoted the improvement of mold grades. The excellent mold manufacturing equipment provides guarantee for the improvement of mold technology level. Equipment manufacturing enterprises should establish a modern enterprise system as soon as possible, change the operation mechanism, and encourage social funds and technology. Participating in the reform of state-owned equipment manufacturing enterprises, the association has recently exchanged with large enterprises such as New China Shipbuilding and China Shipbuilding. The other party has agreed to participate in the cooperation with the production methods of molds, covers, parts, standard parts and non-standard parts. produce. In addition, Luo Baihui believes that the shortage of skilled personnel in line with the needs of high-end manufacturing is a common problem faced by the mold industry. For this reason, the association has carried out cooperation projects with well-known universities in China. In 2010, Dongguan held an investment promotion conference in Beijing, Shanghai or Chongqing to attract large enterprises in the Bohai Sea, Yangtze River Delta or Southwest China to connect with the Dongguan industry. Dongguan will select some key projects with relatively mature conditions, lobbying, and actively launching investment campaigns. The main target customers are central enterprises, military enterprises, and well-known private enterprises. As a key industrial process equipment in Guangdong, the mold industry is also in this kind of good conditions and vast space, in the efforts to adapt to the needs of the province's industrial development, has been rapidly developed and improved, the industry-wide economy The scale and comprehensive economic strength have been expanding year by year, the mold manufacturing varieties have been gradually completed, the technical equipment level and mold quality of the mold enterprises have been continuously improved, and the ability to adapt to market demand and export earning has gradually increased. The position in the same industry in the country has been increasing year by year, and it has been moulded by China. The leaders of the industrial association called it “the largest province in China today, and the production volume and usage are the largest in the country.”

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