"Recently, there is basically no business." Zhang Lijun is an agent of two brands of furniture in the urban area. Since there is not much business, he will let two employees take a half-pay holiday. The reporter learned that the urban furniture market after the Spring Festival was deserted. Some furniture sellers complained that the most recent month was the worst month for their business.
There are fewer people visiting the furniture store
Some furniture sellers said that after the holiday, it was originally a traditional off-season, but this year, compared with previous years, the decrease in customer base is more obvious. The reporter saw at a furniture store near the east turntable that some store sales staff were idle and customers were uncommon.
Liu Yan, a salesman of a well-known domestic sofa brand in the urban area, said that in the years to come, their store will receive about 20 customers every day, and there are few transactions. Sometimes, there is no single business one day.
A salesperson surnamed Wang of a brand store in Jiacheng Furniture City in Taizhou told reporters that when the sales were good, the store's monthly transaction volume reached 300,000, but this month, even the booking amount is less than 100,000, "Customer With fewer sources, the trading volume naturally goes down. "
High-end furniture is not bought in urban areas
The reporter learned that domestic brands including Quanyou and Qumei have already settled in urban areas.
However, some citizens told reporters that when they buy medium-to-high-end furniture, they will not choose to buy in the urban area, but go to Suzhou, Changzhou and other places to buy.
"There are more brands in the city than the urban area. The choice is wider and the price is cheaper." Ms. Tang, an owner of Dongrun First City who is renovating a new house, told reporters that she had been to Suzhou twice with her family and found that Although the price of furniture is not much different from the urban area, the discount is stronger than that of the urban area.
The reporter found that discounts have become a general rule of furniture sales. As a customer, the reporter visited a number of brand furniture stores in the urban area. Almost every salesperson promised to give certain price concessions, especially solid wood and mahogany high-end furniture, the discount even reached 50%.
"The Suzhou furniture market has big discounts, because there are large sales there, and it doesn't matter how much profit is made." An owner of Jiacheng Furniture City, surnamed Wang, said that they can't do anything. If they make more, the profit margin will be gone.
The promotion starts in March
Some insiders analyzed that the market will be deserted after the year, mainly because the citizens are generally accustomed to decorating and decorating their new homes before the year. Fortunately, the new homes will have a new year, and there will be a gap after the year.
Huang Hu, the person in charge of furniture sales for a set of cabinets in the urban area, said that they will set the promotion in early March according to company regulations. "Mainly considering that there are many citizens who are married on May 1st, many people need to prepare their houses in advance. "
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