Tanabata Lighting Hardware & Electrical Industry “Love Economy”

August 6 is the traditional Chinese festival of the year - Tanabata. Although it coincides with the super typhoon "Meihua", the long-standing topic of love is still very much "to force" this Tanabata, a large number of promotional activities for couples, families, and hardware. The electromechanical industry obviously also aimed at the enormous opportunity of the "Tanabata" and planned a large number of brand promotion projects. The Tanabata moment ignited the "love economy" of the hardware and electronic machinery industry.

What the Tanabata to send is considered by many consumers in the moment, and the “full delivery” discount package launched by hardware and electronic machinery industry is naturally affirmed by the market. For example, a large number of household appliances and sanitary faucet brands in the shopping mall have identified many of the current purchases. Furniture consumers, with the help of Tanabata "warm card", to move the consumer's heart.

The automobile market as an industry in the hardware and electromechanical industry and a slightly declining industry, especially in July, the national automobile market was “overcast,” and the auto market performance was very sluggish. Compared with the continuous decline of first and second-tier cities, it rebounded, but this year Auto market sales are still declining.

On the Chinese Valentine's Day, the auto market generally uses micro-thin marketing for promotion, and on the premise of saving promotion funds, it also increases interaction with consumers. If a car company launches the “××@ I am polite” event on Weibo, participating netizens need only go to designated locations. With the background of love, they can take photos of testimonial love and enjoy free gifts sponsored by the car brand.

In addition, the electromechanical online author also saw a lot of beautiful hardware gifts on Taobao, among which the “talking roses” became one of the hot sales charts. “Talking roses” is a new high-tech mechanical and electrical integration flower processing. The equipment, using high-tech electronic painting techniques, directly printed beautiful texts and designs on the surface of the flowers, making an ordinary rose agile, and was bought by many 80s and 90s, and used it to convey the most sincere emotions.

All in all, the hardware and electronic industry relying on "Chinese Valentine's Day", clever use of "thematic marketing", and even planning some ****, reflects the hardware and electronic machinery industry has begun to awaken in marketing promotion, and innovation.