From the furniture market that stretches for more than ten kilometers, large photos of stars on the outer wall can be seen everywhere. People from outside may think that it is a movie poster, but if you look closely, those are actually corporate posters, and the stars on the wall are all Spokesperson for the enterprise.
In recent years, there have been more and more celebrity endorsements in the furniture industry. Some companies are mainly to enhance the brand height, some are mainly for investment, and some are looking at others to celebrity endorsements that their own companies should also be found. In short, in the past few years and a long period of time in the future, furniture brands to invite celebrity endorsements will become a topic in the industry.
Why do so many furniture companies invite celebrities to speak? Are celebrity endorsements a "magic bullet" for business success? At what stage of the enterprise's development is it appropriate for stars to speak? Do corporate endorsements have to be stars? The reporter recently visited a number of companies to discuss the pros and cons of celebrity endorsements.
phenomenon
The endorsement fever of furniture company stars
In the past, people most often saw celebrity endorsements in household appliances, alcohol, clothing, cosmetics, flooring and other industries. Furniture companies also joined the ranks of celebrity endorsements. Please do not invite celebrities to become a basis for judging whether a company has strength. Some companies even reluctantly said, "Forcing Liangshan, please do not please."
Affected by the advertising effect of celebrity endorsements, some small enterprises of inferior scale also extended an olive branch to celebrity endorsements. The boss of a company has also revealed to reporters that it intends to invest hundreds of thousands of stars for endorsement. "The company's financial strength is not enough, so we can't spend too much money. We just want to spend hundreds of thousands of photos with stars on the door of the dealer's shop. This is convenient for us to attract business."
However, even though most furniture companies have invited celebrity endorsements, few people know that because they rarely advertise, they use star resources to print portraits on various posters. The reporter came to their factory and distribution store and saw the posters on the door and on the wall before they realized that they had invited celebrities to speak for them. And in other industries, such as home appliances, beverages, flooring and even sanitary ware companies in recent years, we can often see their star endorsement advertisements on first-line TVs and newspapers.
Drip Pan,Drip Pans For Electric Stove,Stove Burner Covers,Stove Drip Pans
LONG TERM ELEC. CO., LTD , https://www.longterm-hvac.com