The market is changing and the ceramic enterprises are polarized

In recent years, the construction of ceramics manufacturing has shifted from high-grade ceramics production centers in East China and Foshan to the country; high-quality ceramic companies have accelerated the industrial regional distribution through industrial migration; at the same time, the transfer of high-quality ceramic companies has also driven the new ceramic production areas to be low-grade. Building ceramics production upgrades to high-grade ceramics. The transfer, expansion, and relocation of architectural ceramics throughout the country have also contributed to the development of the nationwide ceramic industry.

In the ever-changing industrial market, building ceramic companies also show a polarized pattern. The survival of the fittest in the market, some hard-working companies in the industry's economic changes in the stable victory. Domestic ceramic first-line brands such as Dongpeng Ceramics, Faenza Tiles, and Jin Yitao, etc., highlight the “general style” in the industry “shuffle” and stir up the ceramic industry.

With the increase of the market share of the ceramic industry, major ceramic companies show different core competitiveness in the market. Faenza Tiles is an outstanding representative of fashion tile leading brands. It is at the forefront of the industry and leads the fashion trend. The products cover porcelain decorative glazed tiles, polished tiles, tiles, external wall tiles and square tiles. Complete, sales network in all major cities in the country, more than 2,000 sales outlets, products are exported to Europe, North America, the Middle East, Southeast Asia, Africa and other overseas markets.

At the moment, there are many ceramic tile products on the market, and consumers' standards are getting higher and higher. The two "hard targets" of quality and service have become the key for companies to win the market. Faenza tiles strictly implement the ISO9001-2004 international quality system certification, ISO14001-2004 environmental management system certification and the Environmental Protection Administration "China Environmental Labeling Products" certification system, its professional high-quality team, first-class products and services, a strong brand Culture has been preferred by home improvement designers and recognized by consumers.

Today, ceramic tiles have become a "rigid demand" for home life. It completely changes people's quality of life and plays the role of a "beautician" in modern life. Excellent life, only good choice. The China Association of Home Furnishings solemnly promotes Faenza Tiles, the leading brand of fashion ceramic tiles. It adopts advanced Italian production equipment and technological standards, adhering to the design concept of “beautiful, elegant, artistic, and fashionable” and improving people’s home life style. Made an outstanding contribution.

It is reported that with the continuous rise in fuel prices and the relative scarcity of ceramic raw materials, ceramic production costs have also been rising. Because of the continuous implementation of prices in previous years, the vast majority of ceramic companies have almost no profit at all.

With rising costs, companies are faced with losing sales, creating brand new products that are difficult to develop, and aiming at high-end markets with higher profit margins become an inevitable choice for some companies. At present, many of the new products put on the market by many tile manufacturers are in the form of up-converting products that were previously produced. The direct result is that new products in the ceramic tile market are frequent and the surface is prosperous. However, in reality, I am afraid there will be some bubbles.

At present, the ceramic tile industry still faces blindly increasing production of enterprises, the emergence of new enterprises, production warfare and lack of innovation. Due to the fact that the ceramic industry is not yet mature and standardized, and the market demand is large, this provides ample space for many small businesses.

However, the competition in the ceramics industry has become increasingly fierce, and raw material prices have remained high. This has also led some companies to use inferior raw materials, reduce their prices and quality, and their product quality is not guaranteed at all. Although the price war is not as intense as it used to be, it still exists. More companies use price strategies to squeeze the same market at home or abroad. They are undoubtedly thirsty, but in the end, they all lose.

It is reported that how to maintain a healthy development of the tile industry must be controlled from the source of the ceramic market, aiming at the high-end market gradually become a corporate development strategy, strengthen the self-discipline of the production company's own behavior, strict control from the raw material to the production process, ensure product quality Stability, but also depends on whether it is environmental protection. Through efforts to increase the technological content of products, we will increase independent innovation to achieve sustainable development.

A ceramic tile is a kind of building or decorative material that is made of refractory metal oxides and semi-metal oxides through the process of grinding, mixing, pressing, glazing, and sintering to form an acid-base resistant porcelain or stone. Always called tiles. Its raw materials are mostly made of clay, quartz sand, etc. For centuries, the decorative effect of ceramic tiles has increased with the improvement of tile production methods. For example, during the period of ***, all the decorative methods of ceramic tiles reached the peak in Persia.

Since then, the use of tiles has become increasingly popular all over the world. In many countries and cities, the production and decoration of ceramic tiles have reached the peak. In the history of the tiles, the mosaics of Spain and Portugal, the Italian Renaissance tiles, the glazed tiles of Antwerp, the development of Dutch tiles, and the tiles of Germany all have milestone significance.