Merchant
Optimistic about the Dragon Boat Festival "cake"
Although after the May 1st, furniture stores and brand stores ushered in a period of "silence", but the upcoming Dragon Boat Festival holiday can still become an opportunity to boost domestic demand and drive holiday home sales for the second time. As far as the reporter knows from the information of the major home furnishing markets in the provincial capital, many home furnishing, building materials stores and brand shops have developed promotional plans suitable for the Dragon Boat Festival and the small holiday. Based on the experience of May Day in the early stage, through the summary of various experiences and the integration of promotional information, industry insiders have also expressed their optimism about the Dragon Boat sales market.
According to a reporter ’s investigation, although the Dragon Boat Festival has not yet arrived, many businesses in the market have launched the “Dragon Boat Festival Plan†to “show†the Dragon Boat Festival holiday in advance in order to lock in consumers ’eyes and lengthen the front. To expand sales. A reporter from East Asia Home found that in addition to the promotion of many categories of home products, the theme activities of the Dragon Boat Festival this year have added a lot of new ideas. Starting from the actual needs of customers, East Asia Home will receive home appliances when they purchase a certain amount of home products. Products, including large appliances such as color TVs and air conditioners, are also on the list. At the same time, the reporter of Fuya Home Furnishing saw that the promotion for the small and long holiday of the Dragon Boat Festival was very conspicuous. In order to snatch the Dragon Boat Festival market, an attractive banner of "up to 30% cash back after buying furniture was discounted."
consumer
Looking forward to the "Big Meal" at the Dragon Boat Festival
Before the May Day holiday, consumers enjoyed the “big meal†of home promotion. In the face of the upcoming Dragon Boat Festival, the reporter also heard the voices from consumers.
When it comes to the Dragon Boat Festival holiday, Ms. Liu, who lives in Lixia District, has long been looking forward to the holiday. "The home was renovated on May 1st, and now the decoration is nearing the end, so I have been paying attention to furniture and building materials products every weekend. My husband went to the home store to choose his favorite style. Now he has been optimistic about several furniture and building materials products. When the Dragon Boat Festival comes, I can get a lot of benefits when I buy it in the mall. ", Like Ms. Liu There are still many people who are looking forward to the Dragon Boat Market. Mr. Zhang ’s family said in an interview: “May Day holiday is relatively short, only three days. Apart from dealing with some of your own affairs, the remaining time is simply not enough to buy furniture At present, there are many stores in the market, and the scale is large. Only a few categories can be seen in a day. There are still many products that have not been selected. It is now at the Dragon Boat Festival. It is just at this opportunity to take the products that Wuyi has in the future. under."
an expert
Dragon Boat Festival will detonate the market again
As the upcoming Dragon Boat Market, industry insiders also have their own views and said that after the May 1st, the home market has been quiet for a period of time, which has accumulated power for the entire market. At the same time, some homeowners who have just finished their renovation projects will also turn their attention. To the purchase of furniture, building materials, etc., these factors will enable the Dragon Boat Festival home market to achieve good sales this year.
In addition, the merchants in the market are currently paying attention to the festival effect, fighting a "festival war", every festival must have a promotional event, and the festival market is a "necessary place" for merchants. However, in the second half of the year, the provincial home furnishing market will usher in the opening of home furnishing chain giant Red Star Macalline (view map) and the second phase of Ginza home furnishing (view map), the number of branded home stores will continue to increase, and market competition will inevitably Intensified, therefore, it will inevitably speed up the pace of competition in the home market. The future festival sales will be more frequent, not only limited to the festival period, but also filled every weekend, the cycle will be further shortened. Of course, this is undoubtedly a good thing for consumers. As consumers, the space for choice will become larger and larger. At the same time, competition in the industry will inevitably lead to survival of the fittest. While bringing benefits to consumers, home stores will also provide more More professional caring service.
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