Three-step marketing strategy of e-commerce for small and medium paint companies

In the E era, small and medium-sized enterprises have become more and more widely used in e-commerce applications, and many of them are still dead. Many of them are dead, and they have become more of a tasteless and tasteless food. It's a pity .......... And all this was the culprit of strategy and the lack of marketing strategy. If you have a clear strategic goal and accurate marketing strategy, then you can clearly understand the marketing status of your site and then mediate the appropriate marketing strategy according to the data you have elucidated. Followed by gradual progress, the better!

The focus of e-commerce is internet marketing. The B2C website wants to lower its cost, improve its income, and is most nervous about its efforts in online marketing. How does B2C website systematically launch network marketing work scientifically? Here, I share my experience with various small and medium-sized business owners who are preparing to enter the E era environment. I hope to help the master.

First: Improved pageviews and CTRs The high pageviews and clickthrough rates will bring as many potential customers as possible. The commonly used promotion methods are: 1. Seo2. Key words confession 3. Alliance promotion 4. Activities Promotion 5. News promotion 6. Reliance on promotion 7. Navigation website landing 8. Search Engine Landing 9. Links...EBOOK viral promotion and more. Through various promotion methods to improve the e-commerce platform's pageviews and click-through rates.

When promoting, there are many ways to promote websites. It must be linked to its own operations team, choose the most appropriate of their own to do, and then these methods are implemented to the extreme, will reach the best results. How to implement the chosen method to the extreme? It will be necessary to work on the details. With regard to website promotion, many articles have been written about the advancement of traffic on the Internet, so here is no longer what I want to share.

Secondly, to improve the conversion rate of customers, it is necessary to allow potential customers who browse the platform to be converted into direct customers as much as possible. How to manipulate it? To improve the conversion rate. How can that greatly improve your conversion rate? A: The pleasure! How to grant users? First of all, share a concept of selling: Selling products focuses on selling feelings! How the website feels to the user can bring about what kind of conversion results.

1. The speed of opening a web page must be fast:

The fast opening of web pages will make users feel happy. Slow web pages will make users feel anxious. Conversely, if the web page is opened very quickly, then the user's experience will be very cool. Therefore, we must make every effort to improve the speed of the web. But how to improve the speed of the web? Can consider the following several methods: 1 Widen the bandwidth of the webpage: This of course has to increase the cost. First consider the following two methods. 2 to lose weight on the web, optimize the code of the web page: optimize the code plan, remove excess space between the code. Each page puts only the most needed and most stressful content. 3 optimize the layout of the page: Do not stack the content for the page board is a mess.

2. Let users feel particularly fast over time:

When the user feels soaked in the website, the time will be extraordinarily fast, when the user is browsing the tools of interest. Let the user feel happy to do business. Therefore, when the user browses, he must automatically follow the user's favorite environment in accordance with the user's browsing environment.

For example, when a user buys a book, you will be prompted to use it to purchase the book. This effect has greatly improved the viscosity of the site. The network has a very good effect: When users browse a book, they will encourage users to browse more and purchase more.

3. The shopping process must be fast: the general online shopping users are in a large area of ​​impulsive consumption, when the majority of users purchase products on the Internet, the user generated the impulse to buy just a moment.

If you have a cumbersome shopping process, you will feel annoying and you may lose the user. If you can let the user complete the order in the instant of impulse, and let the user order after the completion of the feeling that their choice is accurate, so you succeed. But how to achieve it? 1 optimize the shopping process: should adopt cooki skills to record the user's purchase, do not buy the user to prompt the user to register the landing. When the user purchases the confirmation, the registration is completed and the order is completed. 2 Praise users: If you must present a compliment and a certain user, the user will complete the order. This will allow users to feel that their own choice is exactly the same as other key, but also praise the user.

Third: To improve the website's viscosity and reputation:

He also wanted him to spend a second time, spend three times, and even return from time to time. After the user bought it once. To stick him to make him think of buying this product, come to your website to buy. Moreover, let him help me to take the initiative to carry out word of mouth. Only in this way, the business skills of the website will be better and better.