Hui Jing Smart Zhang Baoqiang:
Securities Times reporter Cao Yu
In the past, people went out to bring "hands-on money", namely ID cards, mobile phones, keys and wallets. Now, the functions of the ID card and wallet are put into the mobile phone, then what changes will the key be in the future? Zhang Baoqiang, chairman of Xi'an Huijing Intelligent Technology Co., Ltd. said that 2018 will be the first year of the explosion of smart locks. A new generation of smart locks with fingerprint unlocking, password unlocking and mobile phone control will enter the market in the next two or three years. Households, forming a new round of huge just-needed markets.
Focus on the lock cylinder for more than ten years
In 2004, Zhang Baoqiang, then the general manager of the Xianghuo Torch Automotive Aftermarket Project Group, came into contact with a new type of mechanical lock cylinder, which can effectively prevent the security door from being opened. After field tests, this lock cylinder achieved good results.
Is this project possible for industrialization? Zhang Baoqiang and his team conducted a few months of research. After running through lock manufacturing centers in Wenzhou and Zhongshan, they found that the industry was “small, scattered, chaotic, and poorâ€. On the whole, most of the locks are small factories with family units. Some of them are larger in scale, with dozens of people and hundreds of people. Most of these small factories and workshops specialize in a process and are processed by materials. The entire lock core industry, high-end brands are foreign companies in China, and local companies are primary processing. After sorting out a detailed report on the industry of locks, Zhang Baoqiang was prepared to intervene in the field of mechanical lock cylinders.
In the same year, Zhang Baoqiang established Hunan Torch Security Technology Co., Ltd. In order to make a boutique, the company introduced a set of advanced equipment from Germany. This is the first fully automated production line of intelligent lock cylinders in China. Soon, Zhang Baoqiang's team produced the first ultra-B safety lock cylinder in China. Soon, this smart lock cylinder, named "Manshen", is widely used in various security doors. In order to open the market, company marketers often travel to various exhibitions. On one occasion, they installed ten different brands of anti-theft locks on the market, and under the supervision of the security door manufacturers, please unlock the workers to try to unlock them. Of the ten doors, only one can't be opened, that is the lock of the "Manshen" brand, and the unlocking masters feel incredible. In this way, the lock cores they produced opened up the security door market and became a partner of anti-theft door manufacturers such as Panpan and Maxim. At that time, Zhang Baoqiang offered a price of 80 yuan for this lock core, which was more than 2 times more expensive than ordinary similar products, and sold more than 600,000 sets a year, becoming the "invisible champion" of the lock core industry.
Research smart home
In 2011, Xiang Torch was stripped of the original company, and its security company was also stripped and liquidated. The newly established Xi'an Huijing Intelligent Company purchased the production equipment of the original Xiang Torch Security. On the one hand, it continued the previous mechanical lock core business, and on the other hand, it developed the research and development of smart home products. Xi'an Huijing has set up a smart home R&D center and passed the national high-tech enterprise certification in 2012.
According to the design of Zhang Baoqiang at that time, the smart home was connected with the Internet of Things. Through the smart box designed by the company, using the mobile phone operation, it can control various home appliances in the home. Such an idea is difficult for small and medium-sized enterprises to achieve in one step. However, Zhang Baoqiang saw the market prospects and insisted on investing tens of millions of yuan in research and development funds every year to make smart homes. After several years, the smart home kits they made finally broke out. The market price was 10,000 yuan, but the sales performance was not satisfactory.
Although the smart home was not successful, with the development of smart home research and development, in 2014, Hui Jing Intelligent launched the first smart door lock that can be managed by WeChat. With the iterative upgrade of the product, in 2015, Manson ilockA2 won the attention of the industry in the crowdfunding of Taobao platform; in 2016, the launch of another explosive product Manshen ilockA5 once again made the whole smart lock industry look at it. Also in this year, Huijing Intelligent and the small yellow car company ofo reached a strategic cooperation, providing small yellow cars with smart car locks that can be scanned and opened, achieving vehicle positioning and improving the operational efficiency of shared bicycles.
“Huijing has developed and manufactured the first smart car lock for Xiaohuang Vehicle. Huijing’s national market share of smart car locks in 2017 reached 18.7%, accounting for 41.12% of the supply of intelligent shared bicycle locks. It is the only one in Shaanxi Province. A high-tech enterprise integrating R&D and production of shared bicycle locks. Due to the harsh environment, the small yellow car has high quality requirements for waterproof and mudproof, and it needs strong anti-theft, anti-riot and anti-riot accidents. Can use mobile phone software to unlock. But their requirements can be met." Zhang Jingqiang, chairman of Huijing Intelligent, said that it is the development of technology for more than ten years, which enabled Huijing Smart to provide 3 million forof company in 2017. Set of smart car locks.
Optimistic about the smart lock market
“Being a business must be able to withstand loneliness and not have any casual success.†Zhang Baoqiang said that through more than a decade of research and practice on smart locks, he believes that every step of the company’s exploration in the past is actually It was in the accumulation of later successes, especially the energy and money spent on research and development, and they all paid off. The cloud smart locks produced by the company today are all accumulated from previous years.
Entering 2018, the smart lock will enter an explosive phase. Zhang Baoqiang believes that smart locks will be the most grounded intelligent hardware, the physical entrance and data entry of smart furniture, and the core link of the future community service O2O chain. In this market, there are traditional smart lock manufacturers, Internet and home appliances giants cross-border, emerging Internet companies and other layouts, Baidu, 360, Jingdong, Alibaba, Xiaomi, Midea, Lenovo, Apple and other domestic and foreign giants are eyeing, Focus on this upcoming market.
In view of this situation, Zhang Baoqiang set up the “China Smart Lock Sharing Industry Platform†in Xiaolan Town, Zhongshan. His slogan is “Integrating the global quality supply chain and jointly presenting the products beyond the expectationsâ€, he positioned this as “Intelligenceâ€. The design, manufacturing and incubation platform of the lock industry can provide high-quality customized services for ODM and OEM. If other companies have good ideas, the platform can also provide funds to incubate them. There are 5,000 square feet of shared office space and 25,000 square feet of shared manufacturing space, providing exclusive production line services for large customers.
"The smart lock industry is about to break out. Smart locks with fingerprints, passwords, Bluetooth, face recognition, etc. will be accompanied by technological innovation and consumption upgrades. Everyone will enter the home industry. This will be a revolution in the lock industry, and it is also the Internet of Things. A carrier for the rapid development of smart homes is an entry point for daily life of artificial intelligence and big data links," Zhang Baoqiang said.
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