In recent years, with the rapid improvement of the domestic economic level, consumers in small county towns are willing to spend more money on cars in the spirit of “one step in placeâ€. Therefore, the trend of consumption upgrading is very obvious; With encouragement and support, new energy vehicles are gradually taking root in small cities other than the first and second lines of “Northern Shanghaiâ€.
"The sound of firecrackers is one year old, and the spring breeze is warmed up into Tusu!" In 2018, when the "negative growth" was sent away, the Chinese auto market ushered in a brand new 2019. Economic Daily - China Economic Net launched the "New Year Collection" series for the fifth consecutive year, visiting the car market across the country, listening to the car and car stories of friends and family, and presenting a new trend in car consumption.
"噫噫嚱, å±é«˜å“‰! The difficulty of martyrdom, it is difficult to go to the sky!" Since ancient times, the traffic inconvenience in Sichuan has been well known. Under the state's strong investment in infrastructure, the road conditions in Sichuan have been greatly improved in recent years, and the number of car ownership is also among the highest in the country. According to the latest data released by the Ministry of Public Security, by the end of 2018, there were 8 cities with more than 3 million cars in total, and Chengdu, the capital of Sichuan Province, ranked second in terms of car ownership.
During the Chinese New Year, the Economic Daily - China Economic Net reporter will come to Muchuan County, a small city in southeastern Sichuan. As a typical basin city, Muchuan has faced difficulties such as steep and narrow roads and winding mountain roads. With the opening of the “Wuyi Mu†highway, the journey from Chengdu to Muchuan has been reduced by more than one hour, and the convenience of transportation has also promoted Many consumers choose to buy a private car.
"One step in place" County town car consumption upgrade is obvious
Before the Spring Festival holiday, Mr. Wu will put the car on the agenda. When I learned about the author's work in the car, Mr. Wu decided to have a good chat with the author. Mr. Wu is 25 years old. He joined the work after graduating from high school. His parents earned a small business for a long time. The family's economic situation is good. The car purchase budget is about 200,000 yuan.
WEY VV7 on the county street
In the county town, Volkswagen Tiguan is more common than more than 100,000 yuan; the independent high-end brand WEY can also be seen; Audi, Mercedes-Benz, BMW, etc. are not rare. Mr. Wu said, "Although it is the first car in the family, there are some idle money in hand. The car in the neighbor's house is the Touareg and Highlander, so the face will be too bad to buy. In addition, the car of about 100,000 yuan. As a whole, there are fewer choices and the hedge ratio is also low. Instead of changing cars in a few years, it is better to buy a slightly higher-end model in one step."
When asked about the demand for vehicles, Mr. Wu believes that the county is near the mountainous area and the roads are steep. Therefore, the chassis of the vehicle must be high; the family has a large population and the vehicle space is large. In addition, I have just been able to provide a better line of sight and control is relatively easy, just after I have just taken the driver's license.
It is worth mentioning that the current choice of independent or joint venture brand is no longer a tangled factor for consumers to buy a car. After years of development, the appearance and quality of independent and joint venture vehicles are not much different. Mr. Wu said, “I don’t have any concept of autonomy and joint venture. As long as the price is right and the quality of the car is good, it can be accepted.â€
Lectra 01 PHEV
As a young man, Mr. Wu claimed to be the “Appearance Association†and also pursued personalization. He also went to a number of 4S stores to watch the car. "The Mazda CX-5 has a beautiful appearance, and the shape of the coupe SUV is also attractive; the new energy model of the self-owned high-end brand, the Lectra 01 PHEV, has Volvo to do the "endorsement" is also very good." Mr. Wu tangled, "I am after the Spring Festival." Try the car at the 4S shop and feel the choice."
Coincidentally, Mr. Wang, who opened a restaurant in Shanghai, also expressed his intention to purchase a car to the Economic Daily-China Economic Net reporter. "Because of work, the family has already purchased a Wuling Hongguang, which is very convenient for loading vegetables and seafood." Mr. Wang said, however, every year when I go home with a small face in the Spring Festival, I always feel "uneasy." Now that the house is well decorated, I have a little savings in my hand. I am trying to buy a "four circle" this year.
Energy-saving and emission reduction trend, new energy vehicles are sprouting
Compared with traditional cars, new energy vehicles are rare in the county. According to a friend, Mr. Tang, there are no more than 20 new energy vehicles in Muchuan County, and there are only a few pure electric vehicles. Mr. Tang runs a supermarket in the county town. The vehicle purchased is BYD Song plug-in hybrid vehicle, which costs about 190,000 yuan.
BYD Song mixed car
"In the context of national energy conservation and emission reduction, new energy vehicles will definitely be a trend in the future, and I usually only use them in the county towns, and the pure electric mileage is enough, plus the new vehicles have 35,000 yuan of new energy. Subsidies, so I chose this BYD Song mixed," said Mr. Tang.
In fact, in recent years, the state has increased vehicle emission requirements. Under the influence of the state financial subsidies and the “double-point policyâ€, new energy vehicles have developed rapidly. The data shows that in the domestic auto market in 2018, a total of 1,256,200 new energy vehicles were sold, an increase of 61.74% year-on-year, accounting for more than half of the total global sales of new energy vehicles.
"In the process of use, the BYD Song hybrid model started faster, the official gave an acceleration time of 4.9 seconds of 0-100 meters; the power is sufficient, the ordinary mountain road can easily climb up; the fuel consumption is low, the fuel consumption is 100 kilometers. About 5 liters." Mr. Tang said that the winter in Sichuan is relatively warm, there is no need to open the warm air, the battery life can reach 50 kilometers; and the vehicle can also be charged outside the supermarket of your home, eliminating the "difficulty of charging" Troubled.
However, buying and using new energy vehicles in the county also has many shortcomings. On the one hand, there are very few 4S shops in the county's new energy vehicles. It is more troublesome to buy a car. On the other hand, there are fewer charging stations for new energy vehicles in the county, and it is very inconvenient for users who do not have a garage and live in the upper floors. In addition, the repair and maintenance of new energy vehicles need to go to Leshan City, which is nearly 100 kilometers apart. Once the vehicle has problems, it must be towed.
Beiqi New Energy EU5
In addition, the reporter also saw a new energy EU5 of Beiqi when he went out. After many inquiries, the car was used by a restaurant owner. "This is the second car in the family. Now everyone is talking about new energy vehicles. I am also going to be fashionable. The cost in the process is really low." The owner smiled and said.
The BYD Song hybrid model and the Beiqi New Energy EU5 began to appear in the small county, indicating that in addition to the “Northern Guangzhou†and other restricted cities, new energy vehicles are also emerging in the fourth and fifth tier cities. In the future, I believe that as long as there are new breakthroughs in infrastructure and cruising range, new energy vehicles will surely fly into more “ordinary people's homes.â€
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