How to improve the overall sales of wooden doors

In recent years, with the constant changes in the mindset of consumers, the wooden door companies themselves are facing a development and transformation. The impact of the property market regulation policy on the wooden door industry is undoubted. The rising costs, constant price wars, and meagre profits have become the major factors constraining the development of wooden doors. How to improve the overall sales of wooden doors and get out of the meager profit predicament has become a topic that the wooden door companies cannot escape.

Strict management guarantee after-sales

The wooden door is a relatively complicated product, but the country has no clear provisions on the time and content of the quality of the wooden door. Some wood door companies' own warranty period is too short to protect the interests of consumers, and non-standard enterprises deliberately extend the warranty period but cannot cash it. This chaotic situation has shunned consumers.

The wooden door is an integrated product composed of multiple processes and multiple parts processing. The performance of the product depends not only on the quality of the product itself, but also on the installed process. Therefore, the head of the Houpu Door Market believes that in the face of many complicated issues, without a good after-sale protection, the protection of consumer rights can be described as empty talk. Each brand's warranty commitment to the product ranges from one year to five years, and the warranty content is also different. The salesman's interpretation of the warranty period and content is inconsistent.

Faced with the inconsistent after-sales service in the wooden door market, the state and industry currently do not have the status quo of standards, and the industry is also confused. However, it is widely believed that if the country or industry can issue unified standards, it will be of concern to the entire industry, the enterprise itself and the consumers. It is a good thing. After being able to provide systemized after-sales service, few wooden door merchants are aiming at the current market status. It is necessary to improve the after-sales service level of the wooden door market. Only through the self-discipline of the wooden door enterprises, they will consciously conduct strict management and ensure the quality can be gradually improved.

Professional management

After China's reform and opening up, the success of the planned economy to the market economy has transformed the world. Chinese companies have gradually faced the challenge of product diversification and multi-brand from the passive single-product line and single-brand model. This is in line with international competition. The needs of the company are also the only way for the company to develop and grow. The brand strategy of domestic wooden door companies facing this challenge is to use “bigger” or “specialized” companies. Before deciding on strategies, companies should put their own brands and products into consideration in the entire competitive environment and corporate strategy. Avoid many companies "shooting head" "a move" situation.

Many wood door companies have started to abandon specialized management as long as they have become bigger. They can't wait to start involving those areas that feel that others are making money. They have expanded from wood doors to homes, from export expansion to the domestic market, from furniture to real estate. Industry, from manufacturing to services or tourism... As a result, corporate resources are fragmented, there is no single strength, products are not competitive, and business development is significantly delayed.

As far as the current situation is concerned, there is no single furniture company that has succeeded in diversification. Many companies tend to "dig the Western Wall and make up the East Wall." The hard-earned money was quickly eaten up by "diversification." Therefore, the head of the Hopu industry believes that in this current social and economic environment, it is more necessary to “professional management”, and through the rational and wide-ranging social division of labor, specializing in the production of their own products, with low costs and differences. Only by forming its own competitive advantage can we establish a foothold in the market and grow and grow.

Transforming with the concept of consumption

Since the development of the wooden door industry, many companies have entered the development bottleneck—the obsolete production equipment, lack of new design ideas, serious personnel loss, and so on, which seriously restricts the development of the company. In addition, with the substantial increase in the cost of building materials, the change of upstream real estate control policies and the increase in labor costs, the wooden door companies are facing a transition. “How to win the market in the transition period, I believe that the ultimate wood door industry fights quality and service.” A wooden door brand dealer said.

Recently, several wood door dealers interviewed by the reporter all stated that the improvement of people’s living standards directly affected the high demands of consumers on the individualization, differentiation, and wooden door design update speed of wooden doors. In the past mass production, popular style, and single variety The days of going global are gone, replaced by small-batch, multi-batch, multi-variety market changes. In order to adapt to this change and cater to the consumer's consumption characteristics, wood door manufacturers must win with “fast”.

“Consumer's spending power is continuously increasing, and the requirements for wooden doors are also increasing. In addition to the requirements on the appearance of style, more emphasis is placed on the practicality of wooden doors, such as environmental protection, low-carbon and other home keywords. More and more consumers have come to purchase wooden doors. Most consumers will care whether the wood door material will affect health and whether it can be used for a long time,” a dealer told reporters.

The speed of updating needs to be improved. What is more important is to restore the original intention of using wooden doors - quality, in line with the country's major political principles, comply with consumer demand, and strive for excellence in service, only in this way can we win in the ever-changing market of wooden doors. .

Compete for market right

From the perspective of the wooden door industry, any company that wins in the fierce market competition is one that has the right to market discourse or pricing. Therefore, the leading wooden door companies must actively compete for the right to speak in the market. The fight for market discourse power does not propose an illusory slogan. Instead, it is based on our wooden door technology and technological content, taking this forward-looking concept, and promoting this concept through large-scale production and marketing.

To master the market discourse rights, we must first master the core technological competitiveness. However, what remains to be improved is that many of the new products launched by major Chinese companies, although their core content and physical characteristics are roughly the same, have yet to be integrated in the marketing concept packaging. If industry-leading companies can integrate and push forward a concept together, and apply this concept to the status of an industry standard, this can effectively raise the standards and thresholds of the entire industry, and use it to squeeze the living space of SMEs. In order to win the right to control the market.

Second, to get out of the predicament of low profit, industry-leading companies must grasp the market pricing power. At present, the wooden door industry has been kidnapped by the market because of industrial surplus and vicious competition. The secret to regaining market pricing rights lies in the fact that a number of industry-leading companies have hit the market with a large number of high-tech, high-quality and highly competitive products. For consumers, if they can buy good and affordable wooden doors of well-known brands, they will go to choose a similarly inexpensive wood door?

In addition, if we want to build an ever-growing wooden door company, we must also participate in higher levels of competition, such as service competition, business model competition, and industrial platform competition. Higher levels of competition often determine the rules of the game for low-level competition. From the long-term development of the wooden door industry, if companies want to change the current predicament, they must continue to innovate, surprise, and win, and continue to improve the company's overall competitiveness at a higher level.