Analyze the financial data of six large-scale customized companies, and compare the revenue growth rates of 2017-2018 from the first to third quarters. slow.
From 2008 to 2015, the revenue of customized furniture companies has always increased by more than 30%, and now the slowdown has become a foregone conclusion.
The decline of custom made it easy for us to recall the wind and rain that the panel furniture used to travel. Looking back, the boom in panel furniture is like a flash in the pan. Today, panel furniture companies are making up for the loopholes of the year, but it is difficult to return to their original status.
The market is changeable. Once the gap is leaked, there will be new enterprises going upstream. Customized furniture is in a dilemma today. Will it give up its dominance like the panel furniture of the past?
Today, when it comes to custom-made furniture , we still compare the finished furniture with it. While the custom furniture is expanding wildly, the market share of finished furniture companies is shrinking step by step. Will the customized market turn cold, will it let out some of the markets that have been devoured, and give the finished furniture companies a new life?
The answer is probably not optimistic.
First of all, the main reason for the decline in the profitability of the custom industry is the fierce market competition, contraction of the consumer market and adjustment of real estate policies. It is different from the plight of panel furniture. The main reason for the decline of panel furniture that year came from environmental issues. Strictly hit by environmental protection, consumers will naturally turn their attention to solid wood furniture that is the "opponent" of panel furniture .
Finished furniture can hardly regain market resources from the current plight of customized furniture. The tightening of the consumer market and the adjustment of real estate policies are problems faced by the entire furniture industry. The fierce competition in the customization industry will inevitably lead the leading companies to accelerate the market competition.
Customized enterprises are seeking changes in the crisis and have turned to new businesses. Most enterprises are increasing their product categories, from single cabinets and wardrobes customization to wooden doors, beds , tatami mats, and overall customization. Powerful enterprises have even added weights to “complete installationâ€. Once an enterprise has consolidated its position in the field of assembly and even started to monopolize industry resources, its profitability is hard to underestimate.
Some customization companies have begun to switch to the high-end customization market. They are no longer limited to panel customization, and began to take the route of whole wood customization and high-end designer customization to meet the needs of mid- to high-end consumers. The competition in the front end of the market is becoming fiercer and fierce, leaving little room for finished furniture.
In this story of the praying mantis catching cicadas, the finished furniture obviously does not play the role of the carduelis. I am afraid they will have to face another contraction in the market, such as the deep valley.
However, if the finished furniture is completely over, this is too worrying. At the exhibition site in March, we can still find that many finished furniture companies are sailing against the current, and full of vitality has erupted in the cold wave of the industry. Custom home furnishing companies can seek change in a difficult situation, and finished furniture companies may not have new outlets. 2019 may not be a year for finished furniture to turn over, but it is a year full of opportunities and challenges.
What are the opportunities for finished furniture companies? First of all, most consumers still prefer design when buying finished furniture. High-end custom furniture is expensive and has a long construction period. In contrast, finished furniture that can be bought and gone is a better choice. At present, well-developed finished furniture companies are playing design cards, especially furniture products that can be linked to culture. For example, new Chinese-style furniture companies deeply explore traditional Chinese culture and attract consumers' attention in the wave of "cultural recovery". Nordic and Italian-style furniture companies put more emphasis on the design of original designers and foreign designers to attract young consumers. This is difficult for custom companies.
More finished product companies began to match soft decoration into the design, and launched multiple types of modular furniture, such as sofas with simple coffee tables, side tables, desk supporting bookshelves, table lamps and even cultural and creative products. Many consumers are impressed by the design of a piece of furniture, and in the end they are likely to buy a complete set of matching furniture products. The appearance of the "model house" of finished furniture has made many young families more excited.
Traditional stores are no longer the only entrance for finished furniture companies. More and more finished products companies choose to settle in large shopping malls to build experience stores, street shops or trendy home furnishings. In addition, the rapid development of social media makes traffic no longer come from a single entrance. Using new products and "explosive products" to introduce traffic into stores is also a very efficient means of drainage.
There are also companies that have prepared for a long time, and self-built production lines take the route of finished products + customization. In fact, we can cooperate with customized enterprises for win-win development. The cabinet can be customized, and some furniture products that are not suitable for customization, such as sofas , tables, chairs, and beds, can be freely selected and matched in the finished product enterprise. Perhaps this move can also solve the difficult inventory problem of finished furniture companies.
The dilemma of customization will not directly contribute to the recovery of finished products, but it still brings a glimmer of light to finished furniture companies. The exhibition just past has given a strong shot to many furniture companies. Perhaps, the 2019 in the furniture industry is really not as difficult as we thought.
More information on the home furnishing industry is on GO Jiaju!
Suzhou Furniture, Wenzhou Furniture, Shanghai Furniture
For the convenience of customers, our company provides pump accessories, such as pump pipe joints, pump heads, refill ink bottles, capsule filters, etc. We focus on every detail because we understand your needs better.
Our products are highly recognized by customers at home and abroad, and we have established long-term cooperative relations with them. Products are widely used in medicine, laboratories, environmental protection technology, gas analysis and other fields. Friends in need are welcome to consult.
PP pump pipe joint,Pump accessories,Pump head,Capsule filter,Peristaltic pump head
Changzhou Yuanwang Fluid Technology Co., Ltd. , https://www.ywfluid.com