In recent years, the high-end road of China's furniture industry has shown a trend of rapid development, from the rise of domestic furniture brands in the field of high-end products to the continuous injection of international high-end brands in the domestic market. It makes the development of high-end furniture full of hope, and also allows us to see the mainstream direction of the future development of furniture products.
The domestic high-end furniture market has great potential
With the improvement of consumers' living standards, consumer awareness is gradually changing. In the past, consumers may have focused on the price and availability of products. Now, not only satisfied with practicality and beauty, but also increasing demands for life quality. Therefore, the market potential of high-end furniture products can be imagined. Will definitely become the mainstream trend in the future market.
High-end furniture is no longer a product exclusively for a few people, but has more target groups. According to relevant statistics, more and more middle-class people such as petty bourgeoisie and white-collar workers are very interested in high-end furniture. With the increase in income of this type of consumer group, the investment in high-end furniture products also shows a growing trend, so high-end The furniture market potential is very clear.
High-end real estate drives high-end furniture demand
In recent years, with the hot situation in the real estate market, the furniture industry has expanded against the market. Although most of the sales of real estate come from speculative housing, to a certain extent, it still brings rigid demand for furniture products. Its huge market demand for home building materials also makes real estate developers see the favorable situation brought by the market. This led to the emergence of the " land king " situation in the next stage . With the emergence of high-end real estate in various places, it has directly driven the sales of high-end furniture products.
Chinese and foreign high-end furniture brands are in opposition
In recent years, international furniture manufacturing and sales giants have been optimistic about China's furniture market, and disdain to compete with Chinese counterparts in the mid-to-low-end furniture market. Instead, they have concentrated their strength to seize China's high-end furniture market. In the market has also achieved good sales. With the rapid rise of China's high-end furniture brands in recent years, China's high-end furniture market has shown an opposing trend.
For the future development and trend of the high-end market, some industry insiders pointed out that this is still an unknown question full of suspense and opportunities. On the one hand, domestic companies are working hard in the high-end market; on the other hand, in addition to the competitive advantages of some foreign brands in the domestic market at this stage, most brands do not have an absolute advantage. As consumers gradually recognize foreign high-end brands and their accumulated advantages in products and brands, domestic companies still need to pay attention to them.
In the short term, many small and medium-sized enterprises have not been able to enter the high-end market due to the limitations of their comprehensive strength and market competition hotspots. However, with the implementation of policies such as stimulating consumption, some companies have not ruled out going to the high-end market after gaining market support, but the success of Chinese and foreign companies is difficult to break down.
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