The protection of the room so that the company has a promising wooden door prospects

Recently, after the central government introduced the goal of building 36 million sets of affordable housing during the “12th Five-Year Plan” period, not only has the public real estate developers seized a life-saving straw in the depressed market, but has also given hope to wood doors in trouble. The dawn. According to Zhang Linlin, a consultant of the China Forest Product Industry Association, the protection housing is different from the commodity housing project, and investment demand can basically be excluded. Therefore, the occupancy rate is almost 100%. If calculated according to 5,000 yuan per suite of renovated wooden doors, 36 million sets of affordable housing will have a market share of 180 billion yuan, and there will inevitably be a promising prospect.

A large market competing for hundreds of billions of yuan has been identified with the goal of ensuring the construction of affordable housing during the “12th Five-Year Plan” period. Many wooden door companies have shown great interest in protecting housing. The industry believes that the protection of housing will become an important growth point in the future of the wooden door industry, the brand wooden door companies will be successfully selected into the excellent parts library of multiple land protection.

From the perspective of future growth space, the number of 36 million sets of affordable housing is undoubtedly a huge plus for the development of the wooden door industry. In fact, the task of building 7 million sets of affordable housing in 2012 has actually opened up a new market for the wooden door industry. In the face of a hundred billion yuan in the protection of the housing market, many wooden door companies have begun to attack, and even designed specifically for the protection of housing projects targeted products, priority to seize the market.

Wen Linfeng, deputy director of the Housing Industrialization Promotion Center of the Ministry of Housing and Urban-Rural Development, believes that with the development of housing industrialization, brand building decoration companies will gain more market share. “In the future affordable housing system, about 50% will be lease-type security housing. This part of the housing is mostly renovated with residential housing. Local governments will select suppliers through transparent bidding. By then, they will have good reputation and strong competitiveness. Enterprises that operate in a standardized manner will naturally win business opportunities first, said Lin Feng.

Economic and practical wooden doors will become the first choice. In fact, the protection of housing tenants is dominated by middle- and low-income people. The purchasing power of these consumers is limited, and the concept of consumption is different from that of commercial housing. The economical and practical wooden door products will become the first choice for the protection of households. Therefore, enterprises must fully consider the market demand in product design and production, and understand from all aspects to meet the needs of the protection of the housing population.

Industry experts have analyzed that due to the protection of housing more attention to low-end consumer groups, there will be some adjustments to “popularity” in the variety of colors, and if it is personalized or even high-end, it will be difficult to win this market.

A wooden door business executive believes that designing and producing wooden door products for the affordable housing market is to meet market demands and adapt to changes in the market. Although the affordable housing market is tempting, it should not be the focus of research and development for wooden doors, especially high-end brands. Not every wooden door company is suitable for this road. If this is done at the end, it is not possible to distinguish between the primary and the secondary. This may be counterproductive.

Wooden door manufacturers are not optimistic about the future of public rental housing, and the government’s unified protection of affordable housing is obviously a big project in the eyes of wooden door operators. However, for public rental housing with a large proportion of affordable housing, the wooden door business does not appear to be optimistic. The availability, durability, and economics of public rental housing have determined that higher-priced wooden doors do not dominate the project.

Yang Jiaxuan, director of the Public Rental Housing Development Center in Beijing, said that strict quality control is the first principle of public rental housing. The companies currently selected for public rental housing are all first-tier domestic brands. He introduced that, in 2011, the Beijing Municipal Construction Commission issued the "Technical Guidelines for Public Rental Housing Construction" (referred to as "Guidelines") to impose minimum standards on the floor materials of public rental housing. In principle, the floor laying of public rental housing will use floor tiles. . At present, most of the public rental housing projects under construction are implemented in accordance with the "Guidelines" standard.

“But this does not mean that public rental housing does not consider paving wood doors.” Yang Jiaxuan explained: “The development of public rental housing is continuously deepening and subdividing. The allocation standards of public rental housing are also increasing. We have already begun to consider some Wooden doors that meet the standards for the construction of public rental housing have been included. At present, there are already many fine wooden door brands that have entered the public rental housing.

There are similar situations in the domestic regions. Public rental housing is worth looking forward to. However, this process should be a two-way selection process. The existing products of the wooden door companies may not necessarily meet the standards of public rental housing. Therefore, the wooden door companies need to further study the policies and standards of the security housing, and produce wooden doors that meet the requirements of public rental housing. For example, in terms of durability, economy, safety, and ease of maintenance, public rental housing will open its doors to wooden doors. .