Looking at the success of each lock product subcategory, without exception, is the success of the strategic marketing model. Strategic marketing model is the highest standard of brand management. From the origin of products to the starting point of consumers, the choice of strategic models based on competing products has become the dominant idea. Strategic marketing is no longer a single product orientation or customer orientation, but the integration of system marketing elements.
(1) The terminal image drives the strategic marketing model. “The channel is king, and the winning terminal†seems to have been rarely mentioned. At the end of the channel is the terminal. In the vast China, it is the market. The marketing method is very poor and it penetrates to a certain point. It is still a smart move in low-minded industries. With the help of a unified image, a unified display, a unified price, and a unified service, the Mingmen lock industry has established a terminal image of one thousand stores, demonstrated its specialty, and reached the front of many door lock brands to implement market breakthrough.
(II) Event activities drive the strategic marketing model The benefits of event marketing are obvious. First, the information rapidly explodes, attracting the attention of all parties in an instant and forming an eyeball effect. Secondly, the cost is low and the media spontaneously propagates. In the traditional means of communication is difficult to work, or companies do not have the patience to wait, it is wise to start event marketing with swords going. Once again, it has a great influence, a wide range of influence, and a long duration of time. It can easily spread again. Haier chief Zhang Ruimin yelled at the non-compliance refrigerator, Wuhan Safari Park, Daben, the paint factory owner to drink Fuya paint has been talked about for the industry so far, in essence, is the enterprise-led event marketing planning and dissemination.
Despite frequent changes in operating marketing campaigns, H MA Lock is famous for its reputation in the industry. The H-Mart brand introduced the event marketing model and took the lead in realizing marketing breakthrough in the traffic lock category. On July 5th, September 25th and October 25th, 2005, MA Lock held several 500,000 yuan unlocking competitions in Guangzhou, Shandong, Fuzhou, and other places. Each competition was led by the China Locksmiths Club. Coordinated, and each time the competition, the China Locksmiths Club will receive a tens of thousands of dollars in compensation, the outcome of each contest is nothing to unlock.
(III) Category Innovation Drives Strategic Marketing Mode When a new-type market is opened up, it often means that the competitive landscape has been rewritten. Will the lock industry rewrite? King Arthur to create smart explosion-proof locks new market positioning and marketing break. Numerous marketing facts prove that spending more effort is not as fast as finding a new type of market. Wang Lao Ji and Xi Zhi Lang are all like this. Therefore, if it is not the first of a certain kind of product, you should endeavor to create a product category that will make you the "first" in the market.
Only 600 million yuan in the electronic lock industry, there are more than 3,000 companies in the killing, and the focus is concentrated in the hotel and other engineering units, no company has thought of a larger personal home market, and these companies do the most The company also had sales of only 100 million yuan. In this context, merely adopting a follow-up strategy means that it will never grow or become strong. From a product perspective, currently, there are two major types of locks sold on the market.
1: It is a mechanical lock commonly installed and used by traditional and current households.
2: The current electronic locks are common in hotels and enterprises. For mechanical locks, the price is only 2 or 30 yuan, and the most expensive is not more than 1,000 yuan.
The relatively low level of marketing in the lock industry, few companies that can do brand promotion, and more rely on price wars to nibble on the market. From a marketing point of view: Kotler once put forward a marketing thinking - horizontal marketing, also known as "thinking out of the box", which requires companies to cross the existing products and markets, stimulated by original ideas and product development New market and profit growth points. In the concept drawer of the electronic lock, it is impossible to highlight its technical advantages and unique safety performance in many similar electronic lock products. King Arthur broke through the limits of industry thinking and created a new category of lock industry, starting from the function to create a new category of locks, which is "smart anti-riot lock."
(IV) Seven kinds of strategic marketing models for lock brands These seven strategic marketing models are not decisive. There are mutual reference, infiltration, and hybrid components. Traditional home locks are generally divided into padlocks, handle door locks, drawer locks, traffic locks, electronic locks and other major categories, each category presents a different product characteristics, in marketing, representative brands according to the company's own resources, The main product features, consumer concerns, and the advantages and disadvantages of competing products make seven different strategic marketing models.
(5) Channel Focus Drives Strategic Marketing Mode Sometimes, small is big, less is more; hurting its ten fingers is not as good as breaking one's finger, focus on corporate resources, establish strategic regional markets, and implement product deep distribution is the best for business followers. law. For the time being, it does not have the strength to be deployed nationwide. It will focus on corporate resources to make the target regional market channels transparent, precise, and detailed. It will create a land-snake, dominate the local market, and share, share and segment market shares with strong brands. Do narrower lanes and make narrower lanes wider.
(6) Brand positioning drives strategic marketing models Consumers are willing to pay for premiums. Their intention is non-material enjoyment. Therefore, the girlfriend is asked to eat Haagen-Dazs. It is no longer merely an ordinary ice cream. Love. As ordinary consumer goods, product quality, price, channels, and promotions are highly similar to the results of market competition. Under the condition of product homogeneity, the only difference is the brand characteristics. The value that brings consumers spiritual level beyond the material function of the product is the brand value.
"Locks, hardware, sanitary ware," three categories by the Huitai dragon brand, have a unified advertising language. Therefore, with the brand as the driving force, the products are positioned at the high end, the prices are positioned at high prices and the high-end door lock market is opened.
(VII) Service Marketing Drives Strategic Marketing Mode Service can first make up for deficiencies in product quality defects, followed by specialized services to maximize the advantages of products, once again allow consumers to get spiritual satisfaction, gain recognition from others and social pride. “We are not selling lipstick but beautiful.†L'Oreal said that; Haier - five-star service, interpretation of what is sincere and forever, Nippon Paint Master Club established the importance of the service in marketing.
(8) Product Leading Drives The strategic marketing model can bear the cost of innovation failures. Once again, it is not afraid of competing products. It is always able to lead a competitive product development cycle and interprets the marketing truth that “the product is the best advertisementâ€. In a relatively balanced environment, choosing a marketing model based on “product†innovation may require strength and courage. The “product†innovative strategic marketing model requires that the enterprise has a competitive enterprise chain, product R&D design capabilities, and production and logistics advantages to be guaranteed by hardware. The first is the ability to innovate. Although it has consumed several generations, the padlock market has remained stable for nearly 10 years.
(1) The terminal image drives the strategic marketing model. “The channel is king, and the winning terminal†seems to have been rarely mentioned. At the end of the channel is the terminal. In the vast China, it is the market. The marketing method is very poor and it penetrates to a certain point. It is still a smart move in low-minded industries. With the help of a unified image, a unified display, a unified price, and a unified service, the Mingmen lock industry has established a terminal image of one thousand stores, demonstrated its specialty, and reached the front of many door lock brands to implement market breakthrough.
(II) Event activities drive the strategic marketing model The benefits of event marketing are obvious. First, the information rapidly explodes, attracting the attention of all parties in an instant and forming an eyeball effect. Secondly, the cost is low and the media spontaneously propagates. In the traditional means of communication is difficult to work, or companies do not have the patience to wait, it is wise to start event marketing with swords going. Once again, it has a great influence, a wide range of influence, and a long duration of time. It can easily spread again. Haier chief Zhang Ruimin yelled at the non-compliance refrigerator, Wuhan Safari Park, Daben, the paint factory owner to drink Fuya paint has been talked about for the industry so far, in essence, is the enterprise-led event marketing planning and dissemination.
Despite frequent changes in operating marketing campaigns, H MA Lock is famous for its reputation in the industry. The H-Mart brand introduced the event marketing model and took the lead in realizing marketing breakthrough in the traffic lock category. On July 5th, September 25th and October 25th, 2005, MA Lock held several 500,000 yuan unlocking competitions in Guangzhou, Shandong, Fuzhou, and other places. Each competition was led by the China Locksmiths Club. Coordinated, and each time the competition, the China Locksmiths Club will receive a tens of thousands of dollars in compensation, the outcome of each contest is nothing to unlock.
(III) Category Innovation Drives Strategic Marketing Mode When a new-type market is opened up, it often means that the competitive landscape has been rewritten. Will the lock industry rewrite? King Arthur to create smart explosion-proof locks new market positioning and marketing break. Numerous marketing facts prove that spending more effort is not as fast as finding a new type of market. Wang Lao Ji and Xi Zhi Lang are all like this. Therefore, if it is not the first of a certain kind of product, you should endeavor to create a product category that will make you the "first" in the market.
Only 600 million yuan in the electronic lock industry, there are more than 3,000 companies in the killing, and the focus is concentrated in the hotel and other engineering units, no company has thought of a larger personal home market, and these companies do the most The company also had sales of only 100 million yuan. In this context, merely adopting a follow-up strategy means that it will never grow or become strong. From a product perspective, currently, there are two major types of locks sold on the market.
1: It is a mechanical lock commonly installed and used by traditional and current households.
2: The current electronic locks are common in hotels and enterprises. For mechanical locks, the price is only 2 or 30 yuan, and the most expensive is not more than 1,000 yuan.
The relatively low level of marketing in the lock industry, few companies that can do brand promotion, and more rely on price wars to nibble on the market. From a marketing point of view: Kotler once put forward a marketing thinking - horizontal marketing, also known as "thinking out of the box", which requires companies to cross the existing products and markets, stimulated by original ideas and product development New market and profit growth points. In the concept drawer of the electronic lock, it is impossible to highlight its technical advantages and unique safety performance in many similar electronic lock products. King Arthur broke through the limits of industry thinking and created a new category of lock industry, starting from the function to create a new category of locks, which is "smart anti-riot lock."
(IV) Seven kinds of strategic marketing models for lock brands These seven strategic marketing models are not decisive. There are mutual reference, infiltration, and hybrid components. Traditional home locks are generally divided into padlocks, handle door locks, drawer locks, traffic locks, electronic locks and other major categories, each category presents a different product characteristics, in marketing, representative brands according to the company's own resources, The main product features, consumer concerns, and the advantages and disadvantages of competing products make seven different strategic marketing models.
(5) Channel Focus Drives Strategic Marketing Mode Sometimes, small is big, less is more; hurting its ten fingers is not as good as breaking one's finger, focus on corporate resources, establish strategic regional markets, and implement product deep distribution is the best for business followers. law. For the time being, it does not have the strength to be deployed nationwide. It will focus on corporate resources to make the target regional market channels transparent, precise, and detailed. It will create a land-snake, dominate the local market, and share, share and segment market shares with strong brands. Do narrower lanes and make narrower lanes wider.
(6) Brand positioning drives strategic marketing models Consumers are willing to pay for premiums. Their intention is non-material enjoyment. Therefore, the girlfriend is asked to eat Haagen-Dazs. It is no longer merely an ordinary ice cream. Love. As ordinary consumer goods, product quality, price, channels, and promotions are highly similar to the results of market competition. Under the condition of product homogeneity, the only difference is the brand characteristics. The value that brings consumers spiritual level beyond the material function of the product is the brand value.
"Locks, hardware, sanitary ware," three categories by the Huitai dragon brand, have a unified advertising language. Therefore, with the brand as the driving force, the products are positioned at the high end, the prices are positioned at high prices and the high-end door lock market is opened.
(VII) Service Marketing Drives Strategic Marketing Mode Service can first make up for deficiencies in product quality defects, followed by specialized services to maximize the advantages of products, once again allow consumers to get spiritual satisfaction, gain recognition from others and social pride. “We are not selling lipstick but beautiful.†L'Oreal said that; Haier - five-star service, interpretation of what is sincere and forever, Nippon Paint Master Club established the importance of the service in marketing.
(8) Product Leading Drives The strategic marketing model can bear the cost of innovation failures. Once again, it is not afraid of competing products. It is always able to lead a competitive product development cycle and interprets the marketing truth that “the product is the best advertisementâ€. In a relatively balanced environment, choosing a marketing model based on “product†innovation may require strength and courage. The “product†innovative strategic marketing model requires that the enterprise has a competitive enterprise chain, product R&D design capabilities, and production and logistics advantages to be guaranteed by hardware. The first is the ability to innovate. Although it has consumed several generations, the padlock market has remained stable for nearly 10 years.
Walk-in Bathtub
Walk-in Bathtub,vintage clawfoot tub,square freestanding bath,delta freestanding tub,round freestanding tub
Guangzhou Aijingsi Sanitary Products Co.,Ltd , https://www.comoxvalleyhottubs.com