Bathroom blasting quality door cold eyes commented on the integrity of the bathroom industry

Recently, on the people's Internet, one such news headline was read: “The State Council stipulates the current lack of honesty and integrity in the deployment of integrity systems.” In recent years, the issue of integrity has been repeatedly mentioned in various national conferences. Even the just-concluded Sixth Plenary Session of the 17th CPC Central Committee also stressed that "putting credibility in a prominent position, vigorously advancing the integrity of government affairs, business integrity, social integrity, and the establishment of a judicial public trust, and stepping up efforts to establish and improve credit information covering the entire society. The system has increased efforts to punish untrustworthy behaviors and has created an atmosphere of trustworthy and untrustworthy shame in the entire society. However, how many industries and how many people actually take responsibility for the word “good faith”? "Black Heart Cotton," "poisoned milk powder," "false tobacco," "false vinegar," "fake home," "fake brand," ... clothing, food, housing, and the act of counterfeiting can be described as "deep penetration" and "pervasive." Whenever a cute business owner discovers that his whereabouts are exposed, he begins to perform a trick called “a noseful tear”, and students and students call this “hidden industry rule”. The "Da Vinci Incident" of the previous days also gave me fresh memories. Today, for the time being, these backgrounds are set aside and the focus will be on the Chinese sanitary ware industry and the “good faith” status of this industry will be taken into consideration.

Frequent explosion "quality door" bathroom industry integrity has been questioned This year's bathroom industry can be described as an eventful event, "domestic and external problems," the market environment will not speak, high-end bathroom brand quality problems frequently exposed, more and more consumers began to question the bathroom How much integrity does the industry have?

Consumers have always had a high degree of trust in high-end brands such as Toto, Kohler, American Standards, Zhongyu, and Wrigley, and they are often seen in large shopping malls and high-end hotels. Therefore, under the economic conditions permitting, people would rather spend some money and buy brand-name products. However, a series of quality doors have recently made many consumers feel hurt. "Emperor's toilet door quality incident", "Keller sanitary ware after-sale door incident", "famous brand bathroom OEM OEM", "first-line sanitary ware sampling radiation exceeds the standard", "thousand yuan toilet not leaking first"......

Some time ago, a consumer complained on an authoritative complaint online that: In April this year, a group bought a set of sanitary ware for a famous brand, including toilets, showers, and bathroom cabinets. In mid-June, the workers of their brand products were asked to install it. After installing it, the ground was found to be full of water the next day. The source was found to be leaking at the fittings of the washbasin. After asking the workers again, the supplied fittings were found to have cracked. In desperation, he re-invited the master plumber to cut the tiles and reconnect the tiles to re-taste the tiles. The workers at the time stressed that the quality of the plumbing fittings in my house was not good, but consulted the master of power and other professionals and workers. It is related to excessive blindness during operation. However, after a couple of days, the joints of her son showering and discovering the shower also stopped leaking, and once again asked the workers, the workers still stressed that the water pipes in my house were not good, but when they took a look at it, the water pipes in the house were still good. The connector provided by the branded product is cracked. I have doubts about the quality of the joints. I suggest using other joints. Workers are not willing to stress that the accessories of the branded products are all manufactured by the manufacturers. Due to something else the next day, I went to the new house after a few days. Who knows is still leaking water, and the workers once again came to the door. The discovery of the so-called brand-specific high-quality joints has been broken into two parts. It is no wonder that water leakage has become even worse. This is the high quality of its brand...

The reason behind the "bathroom quality door" search solution The author thinks there are two reasons.

First, sanitary companies have poor self-discipline. Enterprises blindly seek market share, in order to obtain high profits, and forget the root of the company's survival in the market - integrity. Any sanitary ware company wants to footnote in the market for a long time. If it is not recognized by consumers, recognized by the society, and recognized by the industry, how can it survive for a long time? There are old sayings: "Sincerity, the road of the heavens; honest people, the way of people is also." If you are away from it, even if it is brilliant, it can only be a flash in the pan. In recent years, the sanitary ware market has become fiercely competitive. In order to enhance its market competitiveness and continuously expand its market share, many domestic first-line brands have continuously expanded their production scale. They want to increase the market share of their products through the coverage of their products. . "Wanting speed is not reached" Many bath companies in the one-sided pursuit of large-scale, wide coverage, at the same time, will sacrifice the quality of some products, services at the cost, resulting in many product problems brand exposure. Xie Yuerong, chairman of Lehua Ceramic Sanitary Ware Co., Ltd., once said that some sanitary ware companies currently lack the awareness of industry self-discipline in their operations, and they are impatient. On the one hand, they are too one-sided to pursue rapid development, leading to serious overcapacity and waste of resources; on the other hand, they do not Consequences, large-scale promotion of Shantou, making the bathroom industry into a vicious cycle of marketing.

Second, the market management supervision is not enough. The stable development of an industry requires the supervision and guidance of external regulatory forces. On the one hand, the relevant regulatory authorities should stand in the perspective of long-term development of the sanitary ware industry and actively advocate good phenomena in the industry, such as the “2011 China Sanitary Ware Industry Survival and Development Summit Forum” sponsored by the All-China Federation of Industry and Commerce Furniture Decoration Association. Industry leaders can gather together to discuss issues and research solutions in the industry. Although organized by its industry associations, its influence may not be as effective as a national decree. But at least these organizers are conscious to improve the current problems in the industry. This behavior is worthy of respect. On the other hand, the relevant regulatory authorities should take a serious approach to "problem enterprises" and "problem products" in the industry. Instead of just exposing the exposure, a small amount of fine will be passed. This will not only fail to solve the problem, but it will only intensify some companies, because they will feel that they can make mistakes and can be remedied without spending too much.

The sanitary industry in the sanitary industry needs to be on the agenda to promote the stable development of the industry. What is the integrity of the Chinese sanitary ware industry? In other words, what are the aspects of the integrity of the Chinese sanitary ware industry? Personally think that mainly reflected in the following aspects.

First, the trustworthiness of sanitary ware manufacturers to consumers is particularly reflected in the integrity of product quality, the integrity of product production sites, and the integrity of prices. Today, some international brands, such as Kohler, Toto, and American Standards, all set up OEM locations in Foshan and other places in China. There are also many well-known companies appear to sign the phenomenon. Moreover, the price of imported products of international brands is higher than that of domestic products by one-third, but even if they are affixed with international brands, the price of domestic brands is twice as high as that of domestic brands. Such "pit father" prices have caused many consumers to lose enthusiasm for some high-end products.

This phenomenon may be much better in Taiwan. In Taiwan, let's say you walk into a sanitary ware store and want to buy TOTO products. The Purchasing Guide will ask you, “Which products do you want to buy? The prices of Japanese products, Chinese products, and Filipino products are not the same!”

Second, the integrity of the dealers and the integrity of the dealers. At present, the sensational impetuous toilet incident, the general manager Wu Zhixiong told the media that the emperor toilet incident is actually triggered by the dealers and manufacturers, the incident has been handed over to the relevant legal department for processing, and soon the slogans will be blunt. The author believes that no matter what its **, but it does indeed reflect a problem, sanitary ware manufacturers and distributors in cooperation when there is a problem in the integrity. In fact, if sanitary ware companies and brands need to develop in the long term, the cooperation between sanitary ware manufacturers and distributors must be based on good faith.

The third is the integrity of dealers to consumers. Dealers are an important role for the consumers in the bathroom industry chain. Whether the products produced by the manufacturers can achieve their commercial value depends on how important the dealer’s final sales are. However, in such an important role, in the face of preferential benefits, many dealers have given up their principles and have been deceiving consumers. For example, some newspapers also exposed a dealer's unauthorized modification of the trademark a few days ago. The trademark on the toilet falls off when it meets water, allowing consumers to “cry and laugh”.

Honesty has always been the noble character that the Chinese nation is proud of. Honesty as a moral code is now more than 3,000 years old. "Integrity management" is an important foundation for the current construction of a harmonious society, and is also the cornerstone of a long-term development of an industry and an enterprise. The sanitary construction in the sanitary industry needs to be put on the agenda urgently to promote the stable development of the industry.