China's wallpaper industry is about to enter a diversified brand strategy

In 2011, due to the ever-increasing market competition, the wallpaper industry will launch a diversified brand strategy and fully realize the channel and product strategic layout for the top, high-end, low-end wallpaper and soft packaging markets.

The new competitor wall cloth is another form of wallpaper. It has the same colorful pattern and magnificent color, but its texture is even better than wallpaper. Many businesses have discovered the advantages of wall coverings and found such business opportunities in the course of continuous development. First, they are new products, and the market is wider. Higher profits are one of the driving forces for businesses to chase.

“In the future, wall coverings in the high-end market should replace traditional wallpapers, and they are better than wallpapers in terms of service life and easy care. Traditional wallpapers are subject to the impact of wall coverings,” said Liu Anfeng, general manager of Shaoxing City Anfu Fabric Arts. The staff of the Suzhou Guoyan wallpaper told the reporter that the wall cloth market is slightly more profitable than the wallpaper.

Branding, Individuation, Customization or Future Trends In the wallpaper exhibition, some personalized wallpapers have jumped into people's eyes, such as cartoons, Chinese paintings, and character backgrounds. Landscapes and pastoral scenes abound. In the past, the popular European Damascus pattern and court style have made more personalized designs become choices for manufacturers, stimulating people's consumer demand. The use of color is even more bold.

Li Lin, general manager of Shanghai Wall Decoration Materials Co., Ltd., told the reporter: “In the past, wallpapers mainly focused on yellow, brown, and light colors. Now pink, purple, and other more bold colors are used in wallpapers.” Geshang wallpaper design director talked about the consumer group after 80 for the pursuit of personalization: “There is still a part of the consumer population, is our 80s, because 80 is an independent, more emphasis on personality groups, this group is willing to accept Europe and the United States and The mix and match style of Chinese is also willing to accept bolder colors such as blue sky green or blue sky violet."

Customized service is also a major feature in the exhibition. The company accepts customers' private customization. For example, custom services launched for wedding photographs, baby photos, and wall decorations will be divided into four pieces: Tailor-made, according to the size of the customer's wall To customize the wallpaper; tailor design; personalized customization, such as the wedding photos made of wallpaper, or the children's photos or beloved things made of wallpaper; personality design, according to the customer's ideas to tailor for him to design the world belongs only One of his wallpapers.

However, when it comes to corporate competition, disorder and brand is not a major bottleneck restricting the development of wallpaper, Li Lin, Shanghai Wall is still a big trend in the future will be branding. Excellent companies will build brands by improving their capabilities in all aspects of design, production, and services. Of course, some companies without brands or technological innovation will be eliminated.

The development space of the rural market wallpaper is huge. Many companies are growing rapidly. The excitement of the exhibition and the strong atmosphere of investment make reporters feel that the regulation of real estate does not have a great impact on the wallpaper industry. However, in this process of rapid development, many companies The business opportunities are still being explored continuously, and another broad field of the future market, the rural market, is felt. With the continuous development of new rural construction in China, the potential demand for wallpaper in rural areas is also increasing. Beitai Wallpaper and Suzhou Guohao are optimistic about the development of the rural market. They must actively cultivate the rural market's consumption concept and overall development of the wallpaper.