Consumers pay attention to the new concept of building materials

In the recent first- and second-tier cities, the transaction volume of the property market has been markedly diversified. The transaction volume in the first-tier cities has dropped significantly, and the turnover in second-tier cities has risen sharply. The industry generally believes that the main reason is the effect of restricted purchase orders. In an interview with a reporter from the China United Daily News, the manager of Jiancaoping District, Taiyuan City, said, “According to the current situation of the property market, we hope that the policies introduced by the state will be more stable and do not always fight the price war. Of course, The New Deal has not affected our business volume, and companies should continue to innovate in order to respond to the introduction of various policies."

The competition for home building materials is still fierce. In the face of the rising price of building materials, Nippon Paint business personnel told reporters, “The price increase is caused by many reasons, including various costs such as raw materials and labor, which are now increasing. The level of technological innovation, together with ways to increase production efficiency, will reduce production costs and ensure the relative stability of prices."

With the development of the society and the improvement of the industrial level, coatings have become products that cannot be separated from all walks of life. However, in the face of intense competition in the paint market, how does the paint industry seize the market? In order to further stabilize the real estate market, the state cracked down on high prices and caused some building materials companies to disrupt the pace of development. However, compared with the decline in the performance of other building materials, the liquid wallpaper coating and building materials market maintained a rapid growth trend.

It is understood that in a wide variety of paint and coating markets (see map), as long as the product is positioned as "environmental protection," "net flavor," "clear taste," and other concepts, the product will surely double in value, so companies start to seek innovative products. Liquid wallpaper sales staff said that people are increasingly demanding living environment, many consumers will choose the wallpaper with the decoration effect, whether the body is harmful to the standard, and now many young people have the demand for home purchase, in the traditional decoration Paints have failed to meet the aesthetic standards of these young friends. They need some stylish decoration instead of simple color changes. The liquid wallpaper coating just meets the requirements of this group of consumers. At present, sales are well maintained. It seems that the liquid wallpaper not only has a new concept of environmental protection, but also seizes the psychological needs of ordinary consumers, and it is not surprising that it has become another military strategist. Many businesses have turned to the liquid wallpaper industry in hopes of reversing the plight of enterprises.

For the future development trend of the home building materials industry, industry insiders believe that the property market regulation and control policy will be conducive to the long-term, healthy and sustainable development of the industry. The overall share of the decoration market is still very large, and consumers’ rigid demand for homes will not be due to the New Deal of real estate. To reduce, at the same time, companies need to use their internal strength to increase their influence in the market and seize the market. The development prospects of the building materials industry are unpredictable. Enterprises should start from the perspective of consumers. Only by introducing innovative products with excellent quality can they occupy a place in the industry competition.