As we all know, consumers are always attracted to personalized products, especially for the 80s and 90s. According to a consumer survey of the “8090†consumer group, the highest level of household consumption is style, accounting for 69.7%, followed by price and brand. It can be seen that with the rising of young consumer groups, if the floor products want to be favored, it is necessary to work on product design.
Young people gradually become the main force of consumption
In China, the group of young people with the main body after 80s and 90s is the main force in the workplace. This group of people with certain economic ability has gradually become the main consumer. In the age distribution of household consumers in 2013, the consumption of 25-35 years old The proportion is 64%, showing the age structure of the household consumer group. With the rise of 80, 90 home consumers, existing flooring products can no longer meet them, and a new generation of emerging consumer groups have brought new trends to product customization, and the “young†design is hot.
Products are favored by young consumers and need innovative design
Some experts said that from now until 2016, the main body of the market will be the post-80s group. There is more information that the number of "post-80s" will exceed 100 million, and it will rise rapidly after 90, so it is also created. A time of personalization. Indeed, "my site listens to me" is full of living space in the 80s and 90s. Therefore, the floor companies expect to firmly hold their hearts, they have to rely on the "facade." However, this is not the case. Today's flooring market is plagiarized and the floor is homogenized. "There are thousands of people looking for him. Even if you look back, you can't find it." Therefore, some professionals believe that the future flooring companies should focus on product design and customization.
Grasping the trend of the times is also the focus of flooring companies
There is no doubt that younger and more personalized needs are increasing. In order to cater to the aesthetics of young consumers, flooring companies need to work hard on product design. For example, at this year's Guangzhou Construction Expo, many exhibiting floor companies changed the appearance of the existing panel floor on the market, bringing a refreshing consumer experience to the visitors. In short, in recent years, the flooring market has been dominated by “personality cards†and has begun to become an important frontier signal in the Chinese home market. It seems that in this era of “seeing the faceâ€, innovative product design can stand in the flooring market. The land of defeat.
Edited by GO Jiaju Foshan Home Network.
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