2013 Milan International Furniture Fair how to see the exhibition

This week of the year, it is certainly Milanese who take their pets to enter and leave the permanent exhibition hall of Milan's design and culture, and the science and technology museum. This week every year, they open their doors and find that the underground garage on the opposite floor turns into a design display. The space and the bar next door turned into small galleries, it should be Milanese living near Tortona or Brera; this week of the year, I see the overcrowded scene on the streets of Via Durini and other big homes, and I casually aim my eyes but are unwilling Most of them are crowded in Milan ...

On April 9, local time, the week-long Milan Furniture Fair was grandly opened. It seems that all the people related to the home furnishing industry in the world have gathered here in these days. Even in the current economic downturn in Europe, the room rates of five-star hotels in Milan can still soar to three or four thousand euros in these days. One night, demand was still in short supply.

The places mentioned at the beginning of the article are all design areas, new products, and new concept display areas that are worth going to except the main stadium Rho Fiera. Although the scattered areas make you tired of running and thinking that you have seen everything, but The size of the main stadium is still breathtaking.

In such a huge crowd, designers are an extremely shiny group, they are tracked and reported by everyone like Hollywood stars at the film festival. Marcel Wanders, Tom Dixon, Philippe Starck, Arik Levy, Nendo, Luca Nichetto, Maarten Baas ... "Feng Yun characters" who appeared in a place and were competing to report on a weekday. Here, the reporters are powerless and have no way Arrange time for interviews one by one.

The gradual maturity of Chinese designers is also continuously reflected in this Milan exhibition. From the initial sporadic student works to today ’s exhibitions with clear themes and unique styles, such as the “Fusion” theme exhibition curated by “Product Logistics”, the traditional craftsmanship is deconstructed and integrated into modern design. A series of works Even in the La Triennale di Milano pavilion lined with masters, another reason to make this all the better is that it happened in Milan.

On the way to Milan, you may be in the same plane as the designer Shen Zezhi; on the streets of Milan, you may be separated from the fashion superstar Karl Lagerfeld by a glass; at night in Milan, although exhausted, you will still Attracted by the energy emitted from the streets, he rushed to the bar to drink with designers and creative people from all over the world. On a good day, climb the roof of Duomo (Cathedral) and it is said that you can see the Swiss snow mountains ...

I remembered watching the installation exhibition at the Polytechnic University of Milan that day. There was a bottle of champagne in the media kit. Before the reaction came, a group of Italian media had opened the bottle and drank. This song conveys an indescribable sense of pride, which can not help but sigh. Today, in many cities and regions, design products are still regarded as luxury goods. For Milanese and Italians, design is just an attitude to life. Incorporating all the details of their lives, they are used to enjoy anytime, anywhere.

Of course, complaints are not heard at the Milan exhibition. The "heavy tastes" who are accustomed to various tricks and tricks always complain that "the exhibition is not as good as one year." However, Milan is still Milan.

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